What the winners did.
- A App team, Apple/Google or controlled 69
- B Named app, third party 69
- C Anonymous or anecdotal 7
Every case, with its source.
145 of 145
Alarmy
+91%US store listing visitors (organic users) · during the month of experiments
Alarmy's US store listing visitors rose 91% and its install conversion rate rose 26% during a month of store listing experiments and country-tailored listings.
Store listing experiment · Custom store listings
+1 more
- +26% Install conversion rate of the store listing · Google Play
Delight Room used A/B tests, per-country store listings and acquisition reports together, so the result is not tied to one test.
Angry Birds 2
Backfired
+1.5%Original first screenshot (evergreen art) vs. seasonal holiday screenshot (100% confidence) · 20 days in December
A holiday-themed first screenshot lost to Angry Birds 2's evergreen art: in a 20-day December test the original page converted 1.5% better at 100% confidence.
Screenshots · Seasonal updates · Product page A/B test
+1 more
- 2,000,000 Average impressions per treatment during the test · 20 days in December · App Store
The +1.5% belongs to the original page: the seasonal treatment the team expected to win converted worse. Apple doesn't give the year; Rovio says seasonal assets had won for it in other tests.
AnyList
215 → 60,000Registered users, before the feature and after two weeks in New and Noteworthy and then What's Hot · 2012-05-17 to 2012-05-31
Featured without warning in New and Noteworthy a week after launch, AnyList went from 215 to more than 60,000 users in two weeks and reached #1 among free productivity apps in the US App Store.
Featuring
+2 more
- #1 Top free Productivity apps, US App Store · 2012-05-20 · App Store
- #100 Top free apps overall, US App Store (inside the top 100; exact position not given) · 2012-05-20 · App Store
The team didn't pitch Apple. The counts are registered users, not downloads, and in the second week the app moved from New and Noteworthy to the smaller What's Hot list.
Apps using custom product pages (Apple average)
+156%Average conversion rate increase when people are referred to a custom product page
Apple says developers see conversion rates 2.5 percentage points higher on average when they send people to a custom product page, against a 1.6% average on default pages.
Custom product pages
+1 more
- 1.6% Average conversion rate on default product pages · App Store
An average across developers, not a controlled test: custom pages usually get targeted link and ad traffic, so the comparison with default pages is not like for like. Apple gives no period or sample size.
Babbel
+64%Rating volume
Prompting for ratings with the In-App Review API after finished lessons raised Babbel's rating volume by 64% and its daily average rating by 0.11 stars.
Ratings & reviews
+1 more
- 0.1 Increase in the daily average rating · 19 days before vs 19 days after the rollout · Google Play
BabyFirst apps
+50%Installs across the BabyFirst app portfolio
Joining Designed for Families, running store listing experiments and localizing the listing into 10 languages raised installs across BabyFirst's apps by 50%.
Category · Store listing experiment · Localization
Notes
Three changes were made together, so the 50% cannot be split between them.
Boomerang for Android
+16%Install rate, rich-formatted description vs. the same text unformatted · 2016-07
A Google Play experiment that only added bold, italic and underline formatting to Boomerang's English description raised its install rate by 16%.
Long description · Store listing experiment
Notes
Read after just over a week; sample size and confidence are not reported.
Castle Clash
+58%Revenue from MENA · within 4 months
Launching an Arabic version of Castle Clash grew IGG's revenue from MENA by 58% within four months.
Localization
Notes
This was an Arabic version of the game itself, not only of its store listing.
CBS Sports
+20%Conversion rate uplift of the March Madness custom product page
A March Madness custom product page for visitors from the CBS Sports mobile website lifted conversion rate 20% and tournament sign-ups 48% year over year.
Custom product pages · Screenshots · Seasonal updates · Web to app
+1 more
- +48% March Madness tournament sign-ups, year over year
Apple doesn't say which year's tournament this was or exactly what the uplift is measured against; the year-over-year sign-up change also reflects everything else CBS did that season.
Clue
+24%Aggregate install conversion rate · 6 months
A continuous run of global and localized store listing experiments raised Clue's install conversion rate by 24% over six months.
Store listing experiment · Localization · Screenshots
Cookie Jam
+8%Conversions after changing the icon background color
Changing the background color of Cookie Jam's icon in a store listing experiment increased conversions by 8%.
Store listing experiment · Icon
Notes
SGN also reported more installs after icon tests for Panda Pop and Book of Life: Sugar Smash, without figures.
Dark Dot
+25%Store listing conversion rate
Store listing experiments improved the conversion rate of Inzen Studio's newly launched game Dark Dot by 25%.
Store listing experiment
Easy Stopwatch
+15%Short description test: AI-written variant vs. original · 2024
In Google Play store listing experiments, Easy Stopwatch's rewritten short description lifted conversion 15% and a benefit-focused long description raised the install rate 4.93%.
Short description · Long description · Store listing experiment
+1 more
- +4.9% Long description test: benefit-focused variant vs. feature-focused original (install rate) · 2024 · Google Play
Duration, traffic and confidence for each test are not reported; the variant copy was written with AI tools.
FAITH
+20%Pre-registration to install conversion (Nexon's historical rate about 50%)
A Google Play pre-registration reward raised the pre-registration-to-install conversion rate of Nexon's FAITH by 20%; historically, about 50% of Nexon's Google Play pre-registrations had converted to installs.
Other
+2 more
- +50% Day 60 retention of pre-registered players vs players who did not pre-register (almost 50% higher)
- +70% ARPDAU of pre-registered players vs others (over 70% higher)
TV, YouTube influencer, social and performance campaigns drove players to pre-register. Retention and ARPDAU compare pre-registrants with other players, not before and after.
FlipaClip
+15%Play Store rating for large-screen devices
After optimizing for large screens and reducing crashes, FlipaClip's Play Store rating on large-screen devices improved by 15%.
App quality
+1 more
- +54% US tablet users · four months
The tablet-user growth also reflects new stylus and large-screen features, not quality work alone.
Foodnoms
+10%Conversion rate, new icon vs. original icon (81.7% confidence in App Store Connect) · about a week and a half
In a 50/50 product page optimization test, a new Foodnoms icon raised download conversion 9.99%, at 81.7% confidence in App Store Connect.
Icon · Product page A/B test
+1 more
- 14,000 Impressions per variation (over) · about a week and a half · App Store
81.7% is below the 90% confidence Apple's dashboard uses to call a winner; the developer also cites a 99% chance to outperform from abtestcalculator.com. The icon test also switched the icon for some existing users.
Frantic Architect
365,000App Store downloads in the first two weeks of the feature (figure from the post's title) · 2016-03, two weeks
Featured worldwide by Apple as a Best New Game, Frantic Architect peaked at 58,486 downloads in a day and reached about 365,000 App Store downloads in two weeks, while the unfeatured Google Play version got 3,817 in total.
Featuring
+2 more
- 58,486 Best single day (day 4 of the feature) · 2016-03 · App Store
- 3,817 Lifetime downloads of the Google Play version, which was not featured · Google Play
Downloads fell off sharply after two weeks and ad revenue was low; the author credits the publisher's relationship with Apple's editors for the feature.
Free Fire
+33%Gameplay intensity (eliminations and matches played)
Free Fire's Play Games League, which Google Play promoted to 124M players, brought 640K new installs among its 1.8M participants.
Featuring · Other
+3 more
- 640,000 New installs among League participants · Google Play
- 124,000,000 Unique players reached by Google Play's promotion of the League · Google Play
- 1,800,000 League participants
Winning players could earn up to 150M Play Points in total, and Leagues are open only to select partners.
Games featured through Google Play Games Level Up
+25%Average uplift in installs during featuring windows · 2025
In 2025, Level Up featuring brought games an average 25% uplift in installs during their featuring windows and over 2.5 billion incremental acquisitions.
Featuring
+1 more
- 2,500,000,000 Incremental acquisitions for featured games (over 2.5 billion) · 2025 · Google Play
Google chooses which games to feature and does not describe how the uplift was measured.
Global Assault
+92%Installs with the winning icon variant
Kongregate's store listing experiments for Global Assault found an icon that drove 92% more installs, and the improved listing raised installs by 45%.
Store listing experiment · Icon · Screenshots
+2 more
- +14% Installs with the variant screenshots · Google Play
- +45% Installs on the improved store listing page · Google Play
The 45% figure covers the whole improved page, which also used new text descriptions.
Google Play titles using custom store listings
+3.5%Monthly active users, titles using custom store listings vs titles that don't (average, over 3.5%)
Google's internal comparison from November 2022 found that custom store listings can raise an app's or game's monthly active users by an average of over 3.5%.
Custom store listings
Notes
Titles that use custom store listings may differ from those that don't in other ways, so this is a correlation rather than a controlled test.
Google Play titles using promotional content
+106%Median uplift among events with statistically significant uplift
Apps that submitted promotional content and requested featuring saw over twice as many Explore acquisitions during a featuring window, in Google's analysis of about 6,000 events from over 2,000 titles.
Promotional content · Featuring
+3 more
- 2× Explore acquisitions during a featuring window (over twice as many) · Google Play
- 6,000 High-quality events analyzed (about 6k) · Google Play
- 2,000 Titles that submitted the events (over 2k) · Google Play
Google's 106% median uplift covers only the events with a statistically significant uplift (just over half of the ~6,000), so it overstates the effect of a typical event.
Google Play titles using promotional content cards
+5.1%28-day active users vs similar titles (December 2022 figure)
Titles using Google Play promotional content cards saw on average 5.1% more 28-day active users and 3.6% more revenue than similar titles that don't.
Promotional content
+3 more
- +3.6% Revenue vs similar titles (December 2022 figure)
- +5% 28-day active users vs developers not using LiveOps (May 2022 figure)
- +4% Revenue vs developers not using LiveOps (May 2022 figure)
An observational comparison with similar titles, not a controlled test; LiveOps was the earlier name of promotional content.
Google Play titles with portrait store listing videos
+5%Conversions with full-screen portrait videos
Google's early results show that full-screen portrait videos on store listings lift conversions by 5% and video completions by 9%.
Preview video
+2 more
- +7% Total watch time · Google Play
- +9% Video completion count · Google Play
Early results; Google gives no sample size, period or comparison group.
HabitKit
Backfired
11.4% → 10.2%Conversion rate: old screenshots (before) vs. redesigned screenshots (after)
HabitKit's redesigned, modern screenshots lost a product page optimization test: the old screenshots converted at 11.37%, the new ones at 10.16%.
Screenshots · Product page A/B test
Notes
The new screenshots were made by Matt Cowlin. The developer gives no confidence level or impression count beyond “a good number of impressions”.
Happy Scale
−44%Daily downloads while the subtitle's last word was not indexed
When an App Store bug stopped indexing the last word of 30-character subtitles, Happy Scale fell from #1 for “weight loss tracker” and lost 44% of daily downloads; a shorter subtitle restored the rank within hours.
Subtitle
+2 more
- #400 Rank for “weight tracker” and “weight loss tracker”: #1 before the bug, outside the top 400 during it · App Store
- #1 Rank after shortening the subtitle to “Weight Loss Tracker” (back at the original position) · App Store
The drop came from an App Store indexing bug, not a metadata change: the old subtitle “Predictive Weight Loss Tracker” used all 30 characters. The fix was found by AppFollow's Ilia Kukharev; the post doesn't name the storefront or quantify the download recovery.
Hashnote
1,700Downloads on the first day of the jump (50–60 a day before) · 2013-08
Picked for Google Play's Play Picks, the note app Hashnote jumped from 50–60 downloads a day to 1,700 and then 2,500, and gained about 15,000 downloads in a week.
Featuring
+2 more
- 2,500 New installs on the second day · 2013-08 · Google Play
- 15,000 New downloads in about a week of featuring · 2013-08 · Google Play
Google approached the developer after the app was spotted. The jump began the day Catch.com announced its closure and an ad-supported version shipped, so not all of it is from the feature.
Hay Day
+177%Average uplift in installs from quests (incremental installs over a 14-day period, partner data) · 14 days
Play-activated quests that reward Hay Day achievements with Play Points produced an average 177% uplift in installs.
Featuring · Other
Notes
The figure comes from Supercell's own data. Quests require Play Points participation, Play Games Services v2 and achievements set up in Play Console.
Headspace
3.6 → 4.7Store listing review score · Q2 to Q4 2020
After adding the In-App Review API during an app rewrite, Headspace's Play store listing rating rose from 3.56 to 4.7 between Q2 and Q4 2020.
Ratings & reviews · App quality
+1 more
- +15% Monthly active users (global)
The rating rose while the whole Android app was being rewritten, so the review prompt is not the only cause.
Hobnob
+64%Winning icon vs rebranded icon
An icon that beat Hobnob's rebranded icon by 64% in A/B tests brought its App Store conversion rate back to pre-rebrand levels.
Icon · Screenshots · Long description · App name / title
+3 more
- +13% Description tests, conversion uplift (each of two tests)
- −20% Same-background screenshot set (an Android winner) on iOS · App Store
- 60% Product-page-view-to-download rate at Android launch · first month on Google Play · Google Play
Told by Hobnob's growth engineer on SplitMetrics' site. A screenshot style that won on Android cut iOS conversion by 20%, and title tests showed no significant effect.
↗ SplitMetrics · Tool vendorSeller-reportedJigger: Cocktail Drink Recipes
Mixed
4.6% → 6%Conversion rate, original product page vs. redesigned screenshots (treatment A) · 2025-05-13 to 2025-06-02
In a product page optimization test, Jigger's redesigned benefit-led screenshots converted at 6.01% against 4.63% for the original page (+29.79%), though App Store Connect marked the result inconclusive.
Screenshots · Product page A/B test
Notes
Marked mixed: App Store Connect called the test inconclusive, so the lift is not statistically confirmed; the developer rolled the new screenshots out on both stores anyway. The figures are in an App Store Connect screenshot in the post.
Jigger: Cocktail Drink Recipes
20Product page views per day after the update (4–10 a day before) · 2025-04-04 to 2025-04-13
After its solo developer rewrote the subtitle and keyword list around low-competition terms, Jigger's product page views rose from 4–10 to over 20 a day and the app ranked #1 for 10 keywords in the Ukrainian App Store.
Subtitle · Keyword field · Keyword research
+2 more
- 10 Keywords ranked #1 in the Ukrainian App Store · 2025-04 · App Store
- 65 Tracked keywords in the top 10 in the Ukrainian App Store (of 154 tracked) · 2025-04 · App Store
A window of about ten days with no download figures; page views are not split by country, and the keyword ranks are for the Ukrainian storefront only.
Koo
+15%Organic installs in non-English languages, in countries where the national language is not English
Country-tailored custom store listings in local languages lifted Koo's organic installs by 15% in countries where the national language is not English.
Custom store listings · Localization · Feature graphic · Screenshots · Store listing experiment · Ratings & reviews
+1 more
- 3× Daily active users
Koo credits the install growth to listing experiments, ratings management and custom store listings together; the DAU figure is not tied to the listings alone.
Magic Jigsaw Puzzles
+60%Revenue of the pack promoted as an in-app event vs. the other packs released at the same time
A puzzle pack promoted as an App Store in-app event earned 60% more revenue than the packs released alongside it without an event.
In-app events
+1 more
- 1,000,000 Users reached by an in-app event for a Disney collaboration (around) · App Store
Shared in a blog post with insights from ZiMAD's head of ASO. Four premium packs launched together and one was promoted as an event; no dates, absolute figures or definition of 'reached' are given.
Mallzee
Mixed
−14%Inverted-colour logo icon vs original
Mallzee's new icon and title ideas lost to the originals in tests (an inverted-colour icon converted 14% worse) before a brand-name logo icon raised App Store conversion by 10%.
Icon · App name / title
+4 more
- 28% Original icon's advantage over a fashion-focused icon · App Store
- −25% Title option 1 vs existing title · App Store
- −17.5% Title option 2 vs existing title · App Store
- +10% Brand-name logo icon, now live · App Store
The losing variants were caught in SplitMetrics tests and never shipped; the source doesn't say whether the 10% gain was measured in a test or on the live store.
↗ SplitMetrics · Tool vendorSeller-reportedMegapolis
+110%Installs after the preview video update (overall result)
A new, more dynamic App Store preview video, added after icon and keyword work, roughly doubled Megapolis installs (+110%) and raised impression-to-install conversion by 82.7%.
Preview video · Icon · App name / title · Subtitle · Keyword field · Long description · Localization
+3 more
- +82.7% Impression-to-install conversion rate · App Store
- 2× Keywords in the top 10 after adding keywords to title, subtitle and description · Google Play
- 3× Keywords in the top 10 after adding keywords to title, subtitle and keyword field · App Store
Written by Social Quantum's senior ASO specialist on AppFollow's blog. Pre/post comparison, not an A/B test; the video went live in English locales during the holiday season, which the team flags as a possible seasonal effect. The start month is inferred from the post date.
Merge Dragons!
−50%1-star reviews (about 50% fewer)
Fixing a crash found through Android vitals cut Merge Dragons! crashes per player by 65–70% and its 1-star reviews by about 50%.
App quality
+1 more
- −65% Crashes per player (65–70% fewer)
MoveInSync
+1,593.4%Ratings per week: before vs. the week the new version shipped
Adding Apple's in-app rating prompt at good moments took MoveInSync from about 60 to 1,016 ratings a week and its iOS rating from 4.1 to 4.7 in two months.
Ratings & reviews
+4 more
- 350 Ratings per week afterwards (350+) · App Store
- 4.1 → 4.7 Average iOS rating: before vs. two months after the release · App Store
- 4.3 Average iOS rating less than two weeks after the release · App Store
- 93.2% Share of 5-star ratings in the release week (947 of 1,016) · App Store
The prompt was shown after positive moments such as a completed trip. Before, users had to leave the app to rate it, and the rating sat at 4.1 from October 2022 to June 2023.
MyJio
+18%Play Store ratings (the source does not say whether this is the average or the count)
MyJio cut its ANR rate by 40% after working through ANRs reported in Play Console, and its Play Store ratings improved by 18%.
App quality
+1 more
- −40% ANR rate · Google Play
The source does not say whether "ratings improved by 18%" means the average rating or the number of ratings.
Peak - Brain Training
+8%Brain icon vs. original icon (over 98% confidence) · 44-day test
In a 44-day product page optimization test, a brain icon beat Peak's original icon by 8% in conversion rate, while the robot icon the team expected to win lost 3.5%.
Icon · Product page A/B test
+3 more
- −3.5% Robot icon vs. original icon · 44-day test · App Store
- −2.9% Orange-background icon vs. original icon · 44-day test · App Store
- 154,000 Average impressions per treatment during the test · 44-day test · App Store
Apple's page lists the -2.9% and -3.5% results without confidence levels. The team shipped the brain icon only after checking that those users' in-app engagement and purchases met its goals. The year of the test isn't given.
phyphox
6,000 → 1,000,000Daily App Store impressions: school-term average (about 5,000–6,000) vs. the App of the Day (more than 1 million)
When phyphox was App of the Day, its daily App Store impressions jumped from about 5,000–6,000 to more than 1 million.
Featuring
Notes
The post gives impressions only, not downloads. The team had prepared artwork knowing the app might be featured. The before value is the top of the stated range.
Popsa
+400%Rate of people downloading the app after the name change
Changing the App Store name from “Popsa - Print Photobooks” to “Popsa - Photo Books in 5 minutes” raised Popsa's download rate 400% almost overnight.
App name / title · Preview video
+1 more
- 106% Conversion rate in the week after adding an app preview video, as a share of the week before · App Store
A before/after reading with no control group; the post gives no base rate or storefront. Earlier screenshot and keyword changes made little difference, and the preview video only took conversion to 106% of the week before.
Psych
100Daily downloads before the feature (about)
After Apple featured Psych in Best New Games in the US, solo developer Christian Baumgartner's game went from about 100 downloads a day to #8 among all US games and #2 in Action.
Featuring
+6 more
- #8 Best US rank, Games overall · App Store
- #38 Best US rank, Apps overall · App Store
- #2 Best US rank, Action Games · App Store
- #4 Best US rank, Arcade Games · App Store
- 518 App Store front-page features across 139 countries · App Store
- 2,000,000 Total downloads on the App Store, Google Play and Amazon (about)
The feature began in the US and expanded to 138 countries a week later; the developer saw about as many downloads in the US as in the rest of the world combined. The 2 million total spans three stores.
PUBG MOBILE
+22%New installs from high-value players · 2026-05-12 to 2026-06-07
After adopting Level Up features such as Quests and Leagues, PUBG MOBILE saw a 22% uplift in new installs from high-value players.
Featuring · App quality · Other
+1 more
- +62% Spend per buyer, League participants vs non-participants
Several Level Up changes came together (graphics performance, Game Stats, Leagues and Quests), and the figures are the partner's own data.
Rapture - World Conquest
750Peak daily downloads, first feature week (US store)
Apple featured Rapture – World Conquest at launch: downloads peaked at 750 a day in the US week and 1,100 a day in the worldwide week, then fell to 5–10 a day.
Featuring
+3 more
- 1,100 Peak daily downloads, second feature week (most other countries) · App Store
- #10 Top 10 of the paid Strategy charts, in over 40 countries · App Store
- 10 Daily downloads after the two-week feature ended (5 to 10 a day) · App Store
A paid game at $2.99. A later update that added French, German and Spanish was not featured and brought no visible download gain in those markets.
Reddit
+17%Google Play average rating after the Compose upgrade
Reddit's performance work with R8 full mode and Jetpack Compose was followed by a 17% increase in its Google Play average rating.
App quality
+2 more
- +4% Share of global positive ratings (4 and 5 stars) after R8 full mode · Google Play
- −30% Total ANR errors after R8 full mode (almost 30% fewer) · Google Play
Run 5k
30 → 4,000Daily downloads: 20–30 before the feature vs. about 4,000 a day while in the top 10
A place in the US App Store's Best New Apps took Run 5k from 20–30 downloads a day and below #1,000 to #4 in Health & Fitness, on about 4,000 downloads a day.
Featuring
+1 more
- #4 US Health & Fitness (free) rank: from well below #1,000 before the feature to a best of #4 · App Store
The app sat 16th in the Best New Apps list, at the edge of the visible area, and had no press coverage, so the feature was its only exposure. The before value is the top of the stated range.
SafeYourEye: Eye Strain Timer
Mixed
#130 → #9"eye strain", UK · 2026-09-23/27 vs. 2026-10-09
Renaming the Mac app to "SafeYourEye: Eye Strain Timer", with a new subtitle, a keyword field cleared of duplicates and three new locales, lifted its "eye strain" rank from #130 to #9 in the UK, but it still got no new installs that month.
App name / title · Subtitle · Keyword field · Localization
+3 more
- #83 → #13 "eye strain", Germany · 2026-09-23/27 vs. 2026-10-09 · App Store
- #170 → #39 "eye strain", US · 2026-09-23/27 vs. 2026-10-09 · App Store
- 0 New installs over the month the post covers (Sep 16 – Oct 10, 2026) · 2026-09 to 2026-10 · App Store
Ranks were read through the iTunes Search API, close to but not identical with the App Store. Narrower terms fell ("eye care timer" in the US from 39 to 100, "20-20-20 rule" out of the top 200), and several changes shipped together.
SayHi Chat
+120%Install rate after launching in 13 new languages
After SayHi Chat added 13 languages through Google Play's App Translation Service in August 2013, its install rate rose 120%.
Localization
+3 more
- #10 Entered the Top 10 apps rankings (Poland, Italy and other countries) · Google Play
- +20% Revenue (about 20%)
- +50% User reviews in the new languages (around 50%) · Google Play
Signeasy
+774%Downloads over the feature week · feature week
Being App of the Day multiplied Signeasy's day-one downloads by almost 27, lifted that week's downloads 774% and put it in the Business top 10 in most featured countries.
Featuring
+5 more
- 27× Day-one downloads vs. a normal day (almost) · first day of the feature · App Store
- #10 Business category rank in almost all featured countries (top 10, #1 in some) · App Store
- #100 Overall Top 100 apps in almost all featured countries · App Store
- 100,000 Additional users over the feature week (almost) · feature week · App Store
- +44% In-app purchases on the first day of the feature (almost) · App Store
Signeasy was App of the Day twice in 2018: in the UK and Ireland on 21 May, then in 145 countries on 18 June. The post doesn't say which feature the figures cover; the worldwide one is the likely reading.
Simply Piano
Backfired
+3.3%Page with a screenshot first (no app preview) vs. page with the app preview (100% confidence) · 12-day test
Simply Piano's product page converted 3.3% better without its app preview video than with it, in a 12-day test at 100% confidence.
Preview video · Product page A/B test
+1 more
- 430,000 Average impressions per treatment during the test · 12-day test · App Store
Apple's two accounts disagree on which version was the original: the talk says the control had the video and the screenshot treatment won; the product page optimization page says the original without a video beat the treatment and rounds the gap to 3%. Both agree the version without the video converted better.
Skyscanner
4.6 → 4.8Average user rating after the Arabic localization
After Skyscanner launched in Arabic, its average user rating rose from 4.62 to 4.77 and average session duration grew 30%.
Localization
+2 more
- +30% Average session duration
- +50% Travellers redirected to Skyscanner partners
The localization included right-to-left Arabic support inside the app, not only store listing text.
Slopes
+25%Feature boost relative to 120,000 downloads in an earlier season
As App of the Day, the ski tracker Slopes got about 19,000 downloads on the first day, reached #3 in Sports and added about 35,000 downloads that week.
Featuring
+5 more
- 19,000 Downloads on the first day as App of the Day (about) · 6 January 2018 · App Store
- #3 Sports category rank over the feature weekend · App Store
- 35,000 Extra downloads over the feature week vs. what the developer expected (about) · App Store
- 2,800 First-day downloads from an earlier list story of winter sports apps (about) · early December 2017 · App Store
- 5,500 Day-one downloads that opened the app (about 5,500 of 19,000) · App Store
Only about 5,500 of the 19,000 first-day downloads opened the app that day. An earlier feature, a list story of winter sports apps in early December 2017, brought about 2,800 downloads on its first day; downloads then fell 50% each day.
SPIEGEL ONLINE
Mixed
+10%Daily app installs after the short description change (more than 10%)
Spiegel Online's rewritten short description lifted daily installs by more than 10%, while a modernized icon reduced installs.
Store listing experiment · Short description · Screenshots · Preview video · Icon
Notes
Only the description test has a number. Captions on screenshots underperformed, a video helped a little, and a new monochrome icon lost installs against the traditional black and red one.
Splendid Logo Maker
+20%Store listing visitors
Four months of icon and screenshot experiments brought Splendid Logo Maker 20% more store listing visitors, 10% more users and 9% higher revenue.
Store listing experiment · Icon · Screenshots
+6 more
- +10% Users
- +9% Revenue
- +9.1% New users (India)
- +15% Store listing acquisitions (India) · Google Play
- +19% Store listing acquisitions (US English listing) · Google Play
- +2% Conversion rate (India) · Google Play
State of Survival
+33%Conversion rate of the RPG-focused custom product page
A custom product page with RPG-focused screenshots, used in campaigns aimed at role-playing gamers, converted 33% better and cut cost per install 14%.
Custom product pages · Screenshots
+1 more
- −14% Cost per install
The page was used in paid campaigns with ironSource aimed at RPG players, so the conversion rate describes that paid traffic, not organic search. Apple doesn't state the comparison baseline or the period.
StoryToys apps
+1,300%Downloads since the launch of the Family section
Since Google Play launched its Family section, StoryToys' downloads have risen 1,300% and its revenue 270%.
Category
+1 more
- +270% Revenue since the launch of the Family section · Google Play
The period is "since the launch of the Family section", and beta testing and localized pricing also contributed.
Subway Surfers
+3%New installs across the total audience during the League
A Play Games League that Google Play promoted to 156M players enrolled 1.1M Subway Surfers players and lifted new installs by 3%.
Featuring · Other
+3 more
- 156,000,000 Unique players reached by Google Play's promotion of the League · Google Play
- 1,100,000 Players enrolled in the League
- +45% Engagement of enrolled players (total time spent in game)
Leagues reward players with Play Points (up to 120M points were on offer) and are open only to select partners; Google Play promoted the event across its surfaces.
Tapps Games portfolio
+20%Install rates after applying test results ("beyond 20-30%")
After applying the results of its store listing experiments across its portfolio, Tapps Games saw install rates increase "beyond 20-30%".
Store listing experiment · Icon · Screenshots · Localization
Notes
A portfolio-level result across Tapps' games. The source gives a range ("beyond 20-30%") rather than one figure, so the metric records the lower bound of 20%.
Three Kingdoms Tactics
+35%Exposure in the Play Store during the first-anniversary event
Promotional content cards for Three Kingdoms Tactics' first-anniversary event in Hong Kong and Taiwan raised the game's Play Store exposure by 35%.
Promotional content
Tokopedia
4×5-star ratings since implementing the In-App Review API
Tokopedia's 5-star ratings increased 4x after it implemented the In-App Review API.
Ratings & reviews
Notes
A one-line quote from Tokopedia's team during the API's early access; no period or baseline is given.
Twitch
50,000App installs from promotional content cards (over 50 thousand)
Almost 200 promotional content campaigns on Google Play reached 36 million unique viewers and brought Twitch over 50,000 installs in 2022.
Promotional content
+2 more
- 36,000,000 Unique viewers of the cards · Google Play
- 200 Promotional content campaigns run (almost 200) · Google Play
No baseline is given; the installs are those Google attributes to the cards.
Wallapop
+17%Store listing conversion rate
Store listing experiments raised Wallapop's conversion rate by 17%.
Store listing experiment
War Dragons
0% → 1.5%Share of revenue from Arabic-language players
When Pocket Gems localized War Dragons into Arabic, installs by Arabic-speaking users tripled.
Localization
+1 more
- 3× Installs by Arabic-speaking users · Google Play
Wego
3.5 → 4.5App rating among Arab travelers (to over 4.5)
After localizing into Arabic, Wego grew over 200% year over year in MENA and its rating among Arab travelers rose from 3.5 to over 4.5.
Localization
+2 more
- +200% Year-over-year growth in MENA (over 200%)
- +200% Retention rate of Arab users
The source does not say which metric grew 200% year over year, and the localization covered the app as well as the store presence.
7 Minute Workout
28 → 72,000Downloads per day, paid vs. the first three days after going free · 2013-06
Built in about six hours under the exact-match name "7 Minute Workout", the app went from about 28 downloads a day as a paid app to 216,718 downloads in three days after going free, and became the #1 fitness iPad app in 68 countries.
Pricing · App name / title · Featuring
+3 more
- 216,718 Downloads in the first three days after going free · 2013-06 · App Store
- 68 Countries where it was the #1 fitness iPad app · 2013-06 · App Store
- #2 Free chart overall in Australia while featured on the Australian App Store front page · 2013-12 · App Store
The main jump followed a price cut to free, not a metadata change; the descriptive name made the app findable in search beforehand. Translating the description into six languages had "almost no effect" (Part 2). The author founded Appbot, a review analytics tool.
Instamart
#23 → #7Overall App Store rank within three days of launching paid campaigns · 3 days
Instamart says its overall App Store rank rose from #23 to #7, and to #2 in Shopping, within three days of launching Apple Ads campaigns across several placements.
Apple Ads · Paid UA halo · Custom product pages
+2 more
- #2 Shopping category rank within three days of launching paid campaigns · 3 days · App Store
- +180% Downloads from nonbrand Apple Ads campaigns using keyword-matched custom product pages (paid) · App Store
An Apple Ads success story, published by the seller of the ads. The ranks moved during Apple Ads campaigns (within three days of launching them), so they count paid and organic downloads together. The page doesn't name the storefront; Instamart operates in India. The 180% figure is paid downloads.
↗ Apple Ads · Apple / GoogleSeller-reportedThings
3,000,000Downloads of Things for iPhone and iPad during Apple's week-long promotion (over three million) · 2014-11-20 to 2014-11-28
As Apple's Free App of the Week in November 2014, Things for iOS climbed to #1 on the App Store charts and passed three million downloads during the promotion.
Featuring · Pricing
+1 more
- #1 App Store chart position reached during the promotion · 2014-11 · App Store
The app was free for the week as part of Apple's promotion (normally $9.99 on iPhone and $19.99 on iPad), so the downloads reflect the price drop as well as the placement.
16,897 game apps
+9%Average downloads for games implementing ASO, after the royalty-cut announcement
In an IE Business School study of 16,897 games, those that implemented effective ASO strategies saw downloads rise 9% on the App Store and 12% on Google Play on average after Apple announced it would cut royalty rates for small developers; apps that updated their screenshots saw downloads rise 6% on iOS and 9% on Google Play.
Screenshots · Other
+3 more
- +12% Average downloads for games implementing ASO, after the royalty-cut announcement · Google Play
- +6% Downloads for apps that updated their screenshots · App Store
- +9% Downloads for apps that updated their screenshots · Google Play
This is AppTweak's summary of the research and the download figures are AppTweak estimates; the original paper wasn't reviewed here.
↗ AppTweak · Tool vendor · 2024-07-05Seller-reportedAngry Birds 2
+13%Conversion of the winning asset combination vs the other variants
Pre-launch A/B tests of Angry Birds 2's screenshots, icon, description and video found a combination that converted 13% better than the alternatives.
Screenshots · Icon · Long description · Preview video
+2 more
- 2,500,000 Launch-week downloads SplitMetrics credits to the tests · first week after release
- 20,000,000 Total downloads in the first week after release · first week after release
Tests ran on SplitMetrics' testing platform before launch, not on the live store. The 2.5 million downloads figure is SplitMetrics' own attribution.
↗ SplitMetrics · Tool vendorSeller-reportedApple Podcasts
1.8 → 4.6Average App Store rating · 2021-10 to 2021-11-19
After Apple Podcasts began showing the standard in-app rating prompt with iOS 15.1, its App Store rating rose from 1.8 to 4.6 stars in a little over a month, with no fix to the app, and reached 4.9 by February 2022.
Ratings & reviews
+2 more
- 6,292 Five-star ratings submitted on November 17, 2021 (Appfigures estimate) · 2021-11-17 · App Store
- 4.7 → 4.9 Average App Store rating, about three months later · 2021-11 to 2022-02-02 · App Store
Many of the new five-star reviews were about podcasts rather than the app, and the app wasn't updated in that period; The Verge reads the jump as a flaw in star ratings, not better quality.
Avakin Life
+19%Conversion rate, first month (new icon) · first month
Google Play experiments with AI-generated store assets raised Avakin Life's conversion rate by 19% in the first month (a new icon) and another 32% in the second, 57% in total.
Icon · Store listing experiment
+2 more
- +32% Conversion rate, second month after fine-tuning the image model to the game's art style · second month · Google Play
- +57% Total conversion rate uplift · two months · Google Play
The gains come from 110 Google Play experiments; the source doesn't report installs after the winners went live.
↗ Phiture · Agency · 2024-07-01Seller-reportedAvis
+46.1%iOS installs
Keyword and metadata updates followed by tested screenshots, icons and feature graphics grew the Avis app's installs by about 46% on both iOS and Google Play.
Keyword research · Feature graphic · Screenshots · Icon
+6 more
- +69% iOS impressions · App Store
- +46.3% Google Play downloads · Google Play
- +309% Google Play store listing visitors · Google Play
- +393% Total ranked keywords after the first metadata update · App Store
- +59.7% Total ranked keywords after the first metadata update · Google Play
- +28% Conversion after updating the feature graphic · Google Play
↗ Gummicube · AgencySeller-reportedB&Q
+548%New app users over the engagement
Keyword work aimed at ready-to-buy searches, plus seasonal keywords, screenshots and icons, helped the B&Q app double Valentine's Day installs year over year and reach #1 in the App Store Lifestyle category.
Keyword research · Seasonal updates · Screenshots · Icon · In-app events
+3 more
- 2× Installs in the Valentine's Day period, year over year · Valentine's Day period vs. previous year
- #1 Lifestyle category rank on the App Store · App Store
- +190% App revenue over the engagement
User and revenue growth cover the whole engagement and are not separated from other marketing.
↗ Yodel Mobile · Agency · 2024-10-21Seller-reportedBilyoner
#6 → #3Sports category rank in Türkiye · 3 months
Metadata built around competitors' keywords, run by agency SEM, moved Bilyoner from 6th to 3rd in Türkiye's Sports category within three months and grew installs 78% over six months.
Keyword research
+3 more
- +78% Installs · 6 months
- +84% Sessions · 6 months
- 300 Additional ranked keywords (over 300) · 6 months
Installs and sessions are not limited to organic traffic in the source.
↗ MobileAction · Tool vendor · 2024-02-21Seller-reportedBingo Blitz
+43%Daily average organic downloads
Keyword research and repeated screenshot A/B tests on the US App Store raised Bingo Blitz's daily average organic downloads by 43% in about three months.
Keyword research · Screenshots
+2 more
- +72% Keywords with Bingo Blitz listed in top results · App Store
- +57% Users giving a 5-star rating · App Store
The page title cites a 57% rise in conversion rates, but the body ties 57% to five-star ratings; the body figures are used here.
↗ Moburst · AgencySeller-reportedBolt
+8.6%Net-new installs attributed to organic custom product pages
Organic custom product pages for searches such as 'airport transfers' gave Bolt an 8.6% increase in net-new installs worldwide, by AppTweak's incrementality measure.
Custom product pages
Notes
The lift was measured with AppTweak's own incrementality model; the pages reused creatives from Bolt's paid campaigns.
↗ AppTweak · Tool vendor · 2026-03-06Seller-reportedCalm
+36%Organic installs · 6 months
New store creatives, a keyword-led title and description, and a better-timed rating prompt took Calm into the App Store Health & Fitness top 10 and grew its organic installs 36% in six months.
App name / title · Long description · Keyword research · Screenshots · Ratings & reviews
+3 more
- #10 Health & Fitness category rank (reached the top 10) · App Store
- +684% Keywords ranked in the top 15 positions · App Store
- +521% Cumulative traffic · App Store
↗ Moburst · AgencySeller-reportedCarvana
+246%App Store impressions
Restructuring Carvana's App Store title, subtitle and keywords, then rewriting its description and screenshots, grew impressions by 246% and organic first-time installs by 81%.
App name / title · Subtitle · Keyword field · Long description · Screenshots
+2 more
- +81% Organic App Units (first-time installers) · App Store
- +440% Keyword rankings · App Store
No dates or comparison windows are given.
↗ Gummicube · AgencySeller-reportedCronometer
#145 → #96Average rank on the App Store
Screenshot A/B tests, keyword optimization and new German, French, Hindi and Spanish localizations improved Cronometer's average iOS rank from 145 to 96 and grew iOS installs by 20%.
Screenshots · Keyword research · Localization
+5 more
- +20% Installs · App Store
- +30% Impressions · App Store
- +9% Average ranking improvement · Google Play
- +12% Installs · Google Play
- +11% Store views · Google Play
The page does not define the before/after windows; the average rank is presumably the Health & Fitness category rank.
↗ App Radar · Tool vendorSeller-reportedDeezer
+61%Downloads after the first keyword optimization round
The first keyword optimization round for Deezer's Turkish store listings lifted downloads by 61% on iOS and 53% on Android.
Keyword research · Localization
+3 more
- +53% Downloads after the first keyword optimization round · Google Play
- +2% Organic conversion rate
- 2× Google Play store visitors during the engagement (doubled) · Google Play
The page gives no comparison periods or dates, and doesn't say whether the 2% conversion gain is relative or in percentage points.
↗ Phiture · Agency · 2020-10-19Seller-reportedEarkick
438,852App impressions in the first 24 days after launch · first 24 days
A launch package of keyword-optimized metadata, new creatives and an Apple featuring request put Earkick in the US App Store's Hot This Week placement four days after launch, for 24 days and 438,852 impressions.
Featuring · Keyword research · Screenshots
+1 more
- 24 Days featured on Hot This Week and other placements · App Store
A new launch with no earlier baseline; the impressions largely reflect Apple's featuring.
↗ App Radar · Tool vendorSeller-reportedEpisode
+3%Icon update, conversion rate from overall downloads
Refreshed screenshots lifted Episode's iOS conversion rate by 10%, and a new icon lifted Android conversion from new users by 12%.
Icon · Screenshots
+2 more
- +12% Icon update, conversion rate from new users · Google Play
- +10% Screenshot update, conversion rate from overall downloads · App Store
↗ SplitMetrics · Tool vendorSeller-reportedFound It!
+20%Global installs after the winning icon tests
Two winning icon tests on Google Play, run through Phiture's PressPlay, compounded into a 20% global lift in installs for Lion Studios' Found It!
Icon · Store listing experiment
+3 more
- +12% First winning icon test · 20 days · Google Play
- +8% Second winning icon variation · 8 days · Google Play
- 600,000 Projected additional installs per year (projection) · per year · Google Play
The page still carries template placeholder quotes and gives the pilot as both five and six weeks; the 600k installs a year is a projection.
↗ Phiture · Agency · 2024-09-16Seller-reportedGett
4.3 → 4.8App Store average rating since the team started responding
After Gett's customer-experience team started replying to app reviews (35,000+ replies, reply rate up to 96%), the app's App Store rating rose from 4.3 to 4.81.
Review replies · Ratings & reviews
+2 more
- 96% Review reply rate
- 35,000 Reviews responded to
The rating change spans about two years, during which tagged reviews also fed product and stability fixes.
↗ AppFollow · Tool vendor · 2020-10-12Seller-reportedGuardian Tales
4.2 → 4.6Android average rating over 12 months · 12 months
Replying to Guardian Tales reviews from launch day, Kakao Games Europe saw the game's rating rise from 4.17 to 4.6 on Android and from 4.4 to 4.8 on iOS over 12 months.
Review replies · Ratings & reviews
+3 more
- 4.4 → 4.8 iOS average rating over 12 months · 12 months · App Store
- 1.5 Reply effect over the last 12 months · 12 months
- 61% Players replied to who updated their review with a higher rating · 12 months
The 12 months follow the game's 2020 launch, so rating gains also reflect game updates.
↗ AppFollow · Tool vendor · 2021-03-11Seller-reportedHeadspace
+40%Store search visibility
Six months of Phiture-run keyword, localization and creative experiments gave Headspace 40% more visibility, 18% more installs from search and 13% more installs overall.
Keyword research · Localization · Screenshots
+4 more
- +18% Installs via search
- +8% Conversion rate of local store listings
- +40% Installs via search in key non-English markets
- +13% Total installs (users grew from 6 to 6.6 million)
The page doesn't date the engagement, and visibility is Phiture's own measure.
↗ Phiture · Agency · 2020-10-19Seller-reportedHepsiburada
+113%Search Visibility score (AppFollow metric), first year · first year
Turkish and English metadata updates (17 rounds over about two years) raised Hepsiburada's App Store search visibility by 113% and downloads by 21% in the first year, and made it the search-visibility leader among Turkish shopping apps.
Keyword research · Localization · Screenshots · Icon · Seasonal updates
+4 more
- +21% Total downloads, first year · first year · App Store
- +15% Total downloads, year over year · first year · Google Play
- +19% Search Visibility score, second year (to July 2023) · second year · App Store
- #1 Search-visibility position among shopping apps in Turkey · App Store
Search Visibility is AppFollow's own metric, based on the number of popular keywords in the top 10. Graphic assets were tested in parallel.
↗ AppFollow · Tool vendorSeller-reportedIdle Miner Tycoon
No effect
4.7 → 4.7Average rating, February 2022 (partial automation) vs. March 2022 (100% automation) · 1 month vs. prior month
Letting automation answer 100% of Idle Miner Tycoon's reviews in March 2022 left the average rating stable (4.65 to 4.67); that month, the source reports a 'reply effect' of +0.2 stars for auto-answered reviews and −0.5 stars for reviews left without a response.
Review replies
+3 more
- 80% → 84% Sentiment score (positive vs. negative reviews) · 1 month vs. prior month
- 0.2 Reply effect, reviews answered by automation (March 2022)
- -0.5 Reply effect, reviews left without a response (March 2022)
A one-month stress test of full automation, compared with the previous month; not a controlled experiment. The store is not specified.
↗ AppFollow · Tool vendorSeller-reportedIMVU
+96%Total ranked terms in Japan
Japanese keyword localization nearly doubled IMVU's ranked terms in Japan (26 to 51) and lifted impressions 10.4%, and tested creatives with localized avatars then grew app units 23.9%.
Localization · Keyword research · Icon · Screenshots · Feature graphic
+4 more
- +75% Terms ranked in the top 5 in Japan
- #87 → #7 Rank for 'アバター' (avatar)
- +10.4% Impressions after the metadata update
- +23.9% App units after conversion optimization and creative testing
Creative tests ran on paid traffic in Gummicube's own Splitcube tool. Parts of the page repeat text from IMVU's US case; those figures were not used.
↗ Gummicube · AgencySeller-reportedJames Delivery
+11.5%Search downloads, iOS · 1.5 months
Six weeks of in-house keyword iterations raised James Delivery's search downloads in Brazil by 11.5% on iOS and 23.4% on Android.
Keyword research
+3 more
- +23.4% Search downloads, Android · 1.5 months · Google Play
- +5.6% Search Visibility Score (AppFollow metric), iOS · 1.5 months · App Store
- +5.3% Search Visibility Score (AppFollow metric), Android · 1.5 months · Google Play
↗ AppFollow · Tool vendor · 2020-12-18Seller-reportedKiddopia
#5 → #1Rank for 'learning games for kids', US
A year of regular metadata updates and A/B tests raised Kiddopia's search conversion rate by 36% and moved it from #5 to #1 for 'learning games for kids' in the US.
App name / title · Subtitle · Keyword field · Product page A/B test · In-app events
+1 more
- +36% Search conversion rate · within one year · App Store
App of the Day featuring in the US, Australia and New Zealand and a year-round in-app event calendar ran in the same period.
↗ AppTweak · Tool vendor · 2026-10-30Seller-reportedLeoVegas
+9%'Big Win' variation A vs control
Screenshots built around 'Big Win' messaging beat LeoVegas' control by 9% and 8.2% in conversion in Sweden, outperforming a game-variety concept.
Screenshots
+1 more
- +8.2% 'Big Win' variation B vs control
The source doesn't name the store; its research step looked at similar games in the App Store. Read from a Web Archive copy because storemaven.com blocks automated access.
↗ Storemaven · Tool vendor · 2020-10-14Seller-reportedLove & Dating Story
+314%Installs after the rename and asset redesign
Renaming My High School Summer Party to Love & Dating Story and redrawing its store art for an older audience raised installs by 314% on Google Play and 49% on the App Store.
App name / title · Screenshots · Icon
+3 more
- +49% Installs after the rename and asset redesign · App Store
- +43% Conversion after the redesigned store assets with keyword captions
- +14.2% Final asset lineup vs control
The source gives no comparison period for the install growth; the rename, new art and new captions went live together after months of tests that began in September 2019.
↗ SplitMetrics · Tool vendorSeller-reportedMetalstorm
+150%Ranked keywords, Spanish
Expanding Metalstorm's localized metadata from 3 to 10 languages grew its ranked keywords by 150% in Spanish, 60% in German and 33% in Italian within a few months.
Localization · Keyword research
+2 more
- +60% Ranked keywords, German
- +33% Ranked keywords, Italian
Results are reported by language, not by storefront.
↗ MobileAction · Tool vendor · 2025-12-31Seller-reportedMicrosoft Copilot
+134%iOS search installs, UK, year over year · year over year
A monthly ASO, conversion-testing and in-app-event program, including a custom product page aimed at people searching for rival AI apps, grew Microsoft Copilot's iOS search installs year over year in all seven markets, by up to 134% in the UK.
Keyword research · Product page A/B test · Preview video · Custom product pages · In-app events
+6 more
- +107% iOS search installs, Japan, year over year · year over year · App Store
- +64% iOS search installs, Australia, year over year · year over year · App Store
- +56% iOS search installs, US, year over year · year over year · App Store
- +28% Conversion rate lift from one preview video A/B test, US iOS · App Store
- +148% Keywords ranked #1 on iOS · App Store
- 74% Share of ASO implementations with a positive lift
Year-over-year install growth also reflects Copilot's product and brand momentum; the source does not isolate the effect of ASO.
↗ Moburst · AgencySeller-reportedMSQRD
+13%Download rate, video preview plus best screenshots vs no video
Adding a video preview to MSQRD's best screenshot set raised its download rate by 13% in a SplitMetrics A/B test.
Preview video · Screenshots · Localization
+1 more
- −5% Product page bounce rate · App Store
MSQRD co-founder Eugene Nevgen also co-founded SplitMetrics. The test split ad traffic between two simulated store pages.
↗ SplitMetrics · Tool vendorSeller-reportedOrtak
#190 → #71Finance category rank
Keyword-gap analysis and closer review management took Ortak from about 190th to 71st in the Turkish App Store Finance category and grew its ranked keywords from 89 to 351.
Keyword research · Review replies
+4 more
- 89 → 351 Ranked keywords · App Store
- 8 → 51 Keywords in the top 10 · App Store
- 12 → 95 Keywords in the top 20 · App Store
- 59 → 70 Organic visibility score (MobileAction metric) · App Store
No dates or time span are given.
↗ MobileAction · Tool vendor · 2024-09-25Seller-reportedOxide: Survival Island
6.1% → 7.3%Search conversion rate · 2 weeks vs. prior 2 weeks
A single text metadata update that won back a lost high-intent keyword lifted Oxide: Survival Island's US App Store search downloads by 34% within two weeks.
Keyword research
+4 more
- +34% Search downloads, two weeks after vs. two weeks before the update · 2 weeks vs. prior 2 weeks · App Store
- +11% Search impressions, same comparison · 2 weeks vs. prior 2 weeks · App Store
- +21% Search Visibility Score (AppFollow metric) · App Store
- 152 Net new ranked keywords (398 gained, 246 lost) · App Store
Two-week before/after comparison, not a controlled test. The recovered keyword is masked as 'NDA keyword' in the source.
↗ AppFollow · Tool vendorSeller-reportedOxide: Survival Island
1,100Users who changed their rating after a reactivation reply
Personal replies to about 50,000 old, unanswered 1–4 star reviews of Oxide: Survival Island got 1,100 players to update their rating, by +1.46 stars on average.
Review replies · Ratings & reviews
+2 more
- 1.5 Average reply effect (rating change on updated reviews)
- 2.2% Share of replies that led to a rating change
The replies invited players back after a major game overhaul, so rating updates also reflect the improved game. The source does not say which store the reviews came from.
↗ AppFollow · Tool vendorSeller-reportedPaper by FiftyThree
+33%Chinese-localized vs English screenshots
Screenshots localized into Chinese converted 33% better than English ones for FiftyThree's Paper app in SplitMetrics tests.
Localization · Screenshots
+1 more
- +17% Installs after scrolling, reordered screenshot set vs first set · App Store
Measured on SplitMetrics test pages that imitate the App Store, not on the live store.
↗ SplitMetrics · Tool vendorSeller-reportedPark+
#31 → #1Auto & Vehicles category rank on Google Play · May 2021 vs 2023
Adding generic keywords such as FASTag, RTO and Parivahan to its title helped Park+ climb to #1 in Google Play's Auto & Vehicles category, as daily downloads grew from 1,200 in 2021 to 15,000 in 2023.
App name / title · Keyword research
+1 more
- 1,200 → 15,000 Daily downloads · 2021 vs 2023
Download growth over two years also reflects the business itself; the source credits regular metadata updates but gives no split by source.
↗ AppTweak · Tool vendor · 2023-07-06Seller-reportedPearl's Peril
Mixed
+5%Lapsed iOS users, new-feature variation vs control (stated as 5-7%)
Store assets built around a new game mode lifted Pearl's Peril's conversion among lapsed iOS players by 5-7%, but new iOS players preferred the old page, so only the icon and video were changed.
Icon · Screenshots · Preview video
+2 more
- +4% New Google Play users, new-feature variation vs control · Google Play
- +2% Lapsed Google Play users, new-feature variation vs control · Google Play
Tested on Storemaven's replica store pages with separate new and lapsed audiences; an icon-only test showed no significant difference. Read from a Web Archive copy because storemaven.com blocks automated access.
↗ Storemaven · Tool vendor · 2020-05-19Seller-reportedPrisma
+12.3%Conversion rate, best-practice screenshot redesign vs original (experiment 1)
In SplitMetrics tests, a best-practice screenshot redesign raised Prisma's App Store conversion rate by 12.3%, and a later set made for its video-filter update raised it by 19.7%.
Screenshots
+1 more
- +19.7% Conversion rate, screenshots for the video-filter update (experiment 3) · App Store
Tests ran on SplitMetrics' simulated App Store pages with Facebook ad traffic, not on the live store. The two gains come from the first and third experiments; the second found no variant that clearly beat the control.
↗ SplitMetrics · Tool vendorSeller-reportedRakuten Viber Messenger
330,223Extra acquisitions from 10 promotional content events
Ten Google Play promotional content events for Viber, all of them featured, brought 330,223 extra acquisitions; an exact re-run of the first event drew 3x its downloads.
Promotional content · Featuring
+1 more
- 3× Downloads of the second event (an unchanged copy of the first) vs the first event · Google Play
The source gives no period or baseline for the 330,223 acquisitions.
↗ SplitMetrics · Tool vendorSeller-reportedReddit
+90%Organic downloads · under 1 year
Mobile-specific keyword research and continuous metadata optimization grew Reddit's organic app downloads by more than 90% in under a year.
Keyword research
+2 more
- 700 Phrases indexed in the App Store's top 5 rankings · App Store
- #5 Rank for 'Meme', 'Memes', 'GIF' and 'GIFs' (top 5)
The work followed the official app's launch; the page gives no baseline or dates.
↗ Moburst · AgencySeller-reportedSeekers Notes: Hidden Mystery
+9.3%Pumpkin-head Halloween icon vs control (test 1)
A pumpkin-head Halloween icon beat Seekers Notes' regular icon by 9.3% in conversion, and a witch icon added in a follow-up test did better still.
Icon · Seasonal updates
+2 more
- +3.5% Pumpkin-head icon vs control (follow-up test)
- +9.1% Witch icon, conversion growth (follow-up test)
Measured in SplitMetrics A/B tests, not on the live store; the source doesn't say which store the test pages imitated.
↗ SplitMetrics · Tool vendorSeller-reportedSephora
+44.2%Projected conversion lift of the winning short description · 1 week
In a one-week Google Play experiment, the best of three new short-description themes was projected to raise Sephora's conversion by up to 44.2%.
Short description · Store listing experiment
Notes
The figure is Google Play's projected upper bound for the winning variant, not a measured lift after rollout.
↗ Gummicube · AgencySeller-reportedShopping List
+166%Unique store listing page views
Keyword-led metadata updates across 15 Google Play locales raised Komorebi's Shopping List app's unique page views by 166% and unique downloads by 183%, with no increase in paid traffic.
Localization · Keyword research
+3 more
- +183% Unique downloads · Google Play
- +1,400% Search Visibility Score (AppFollow metric) · Google Play
- +400% Total ranked keywords · Google Play
The page gives no dates or comparison window.
↗ AppFollow · Tool vendorSeller-reportedStar Stable Online
#4 → #1Rank for 'horse', 'horses' and 'horse games'
About 30 store tests over six months, which produced a new icon and screenshots, plus an in-app event, metadata updates and an extra UK English localization, raised Star Stable Online's US iOS conversion rate by 54% and moved it from 4th to 1st for 'horse'.
Icon · Screenshots · In-app events · Product page A/B test · Keyword research · Localization
+2 more
- +54% iOS conversion rate, US · 6 months · App Store
- +50% App Store Browse conversion rate · 6 months · App Store
↗ AppAgent · AgencySeller-reportedStardust Casino
+230%Organic installs, Google Play, US
Regular metadata updates aimed at generic casino searches, plus icon and screenshot A/B tests, tripled Stardust Casino's organic installs in the first year, with +230% on Google Play and +210% on iOS in the US.
App name / title · Long description · Keyword research · Icon · Screenshots
+3 more
- 3× Organic installs vs. the initial stage · first year
- +210% Organic installs, iOS, US · App Store
- +150% Organic installs, iOS, Canada · App Store
↗ yellowHEAD · AgencySeller-reportedTabou Stories: Love Episodes
+18%Conversion rate for organic users after the new icon went live · 40 days after the change
In the 40 days after a new icon found through SplitMetrics tests went live, Tabou Stories' conversion rate for organic users rose 18% and its organic installs 22%.
Icon
+1 more
- +22% Total organic installs after the new icon went live · 40 days after the change
Icon variants tested over the previous months had all failed to beat the control. The tests were run for iOS, but the source doesn't say which store the post-launch figures come from.
↗ SplitMetrics · Tool vendorSeller-reportedTao Shopping
10×Downloads after the in-app event was featured
After its in-app events were featured on the Japanese App Store, Tao Shopping's downloads rose 10x and it reached #2 in the shopping top charts.
In-app events · Featuring
+1 more
- #2 Shopping category top chart · 14 December · App Store
The app was in its launch phase and conventional promotion ran alongside the events; the source gives no baseline period for the 10x figure.
↗ AppTweak · Tool vendor · 2025-03-05Seller-reportedTap Away 3D
23.8% → 33.1%Icon test 1, simple red-and-black icon vs pastel control
Three Geeklab tests of simpler icons and matching screenshots raised Tap Away 3D's test conversion rate from 26.8% to 84%; the first icon test alone moved it from 23.8% to 33.09%.
Icon · Screenshots
+1 more
- 26.8% → 84% Conversion rate across all three tests
Measured on Geeklab's own product page tests with traffic Popcore chose, not in Apple's or Google's native tools; the source doesn't say which store the pages imitated, and its two baselines (23.8% and 26.8%) don't match.
↗ Geeklab · Tool vendor · 2022-06-17Seller-reportedtextPlus
+59%Organic install spike after the first screenshot test
A new screenshot set rolled out after an A/B test gave textPlus a 59% spike in organic installs, which SplitMetrics counts as about 119K extra installs.
Screenshots · Keyword research · Feature graphic
+1 more
- 119,000 Extra installs from a single screenshot change
The 119K figure appears only in the page title, with no period; keyword and metadata updates ran in the same program and most result tables are images.
↗ SplitMetrics · Tool vendorSeller-reportedThe North Face
+15%App Store average rating · 26 Oct 2022 to 13 Sep 2023
An in-app rating prompt shown after checkout lifted The North Face's App Store rating from 3.68 to 4.23 and its Google Play rating from 3.71 to 4.54.
Ratings & reviews
+4 more
- +2,200% New App Store ratings since the prompt launched (vs the equivalent previous period: over +2,200%) · 26 Oct 2022 to 13 Sep 2023 · App Store
- +59.1% App Store page-view-to-download conversion rate · first 3 months of the prompt · App Store
- +22.3% Google Play average rating · 19 Jan 2023 to 13 Sep 2023 · Google Play
- +75% New Google Play ratings since the prompt launched · 19 Jan 2023 to 13 Sep 2023 · Google Play
The page's challenge section gives slightly different starting ratings (3.64 on the App Store, 3.86 on Google Play) from the results section used here.
↗ AppTweak · Tool vendor · 2023-10-04Seller-reportedTiny Tower
600,000 → 1,000,000Daily active users: December 2011 vs. January 2012
Apple naming Tiny Tower its iPhone Game of the Year for 2011 brought about 16,000 extra downloads a day, and the game stayed in the top 10 grossing iPhone apps afterwards.
Featuring
+2 more
- 16,000 Extra downloads per day attributed to the Game of the Year award · App Store
- #10 Top grossing iPhone apps since the award (stayed in the top 10) · App Store
The press reports NimbleBit co-founder Ian Marsh's own figure; it doesn't say how the extra downloads were estimated.
Tiny Tower
+25%Downloads from search after the title and description update · weeks after the update
A title and description update lifted Tiny Tower's Google Play search downloads by 25%, and more frequent featuring after the listing refresh grew Explore downloads by over 454%.
App name / title · Long description · Store listing experiment · Featuring
+2 more
- +454% Downloads from Google Play Explore · Google Play
- +6.4% Conversion rate after a winning store listing experiment · Google Play
The page header gives the conversion lift as 4.03% while the text says 6.4%; the Explore growth is tied to featuring rather than to one change.
↗ AppTweak · Tool vendor · 2023-01-19Seller-reportedToca Boca World
3.9 → 4.1App Store average rating, start vs. end of 2025 · 2025
Rebuilding its review replies around automation in 2025 nearly doubled Toca Boca's reply rate and moved its rating from 3.9 to 4.1 stars on the App Store and from 4.2 to 4.3 on Google Play.
Review replies · Ratings & reviews
+3 more
- 4.2 → 4.3 Google Play average rating, start vs. end of 2025 · 2025 · Google Play
- 36.8% → 71.8% Review reply rate · 2025
- -0.3 → 0.2 Reply effect (rating change on reviews updated after a reply) · 2025
The source describes the studio's review program; the store ratings are presumably those of its flagship app, Toca Boca World. The page's headline +109% reply rate does not match its 36.77% to 71.76% start and end figures; the start and end figures are used.
↗ AppFollow · Tool vendorSeller-reportedTorus
100,000Downloads in the first 24 hours of the feature · 2018-06, 24 hours
Chosen as Game of the Day in all 137 App Store countries, 16-year-old Brandon Kynoch's Torus was downloaded 100,000 times in 24 hours.
Featuring
+1 more
- 137 App Store countries where Torus was Game of the Day · 2018-06 · App Store
The developer's own figure, quoted by the press; no download baseline before the feature is given.
TrailLink
+29%Impressions from organic search
A keyword-led title ('TrailLink: Trail Maps & Guide') and subtitle lifted TrailLink's organic search impressions by 29% and downloads by 22% within weeks, and new screenshots then raised conversion by 13.8%.
App name / title · Subtitle · Keyword field · Screenshots
+3 more
- +22% Downloads vs. previous months · App Store
- +48.5% High-volume keywords ranked in the top 10 · App Store
- +13.8% True conversion rate after new screenshots · App Store
↗ Gummicube · AgencySeller-reportedTrain Station 2
+470%Organic installs at the featuring peak · 17 Oct 2023
Being featured as Game of the Day on the US App Store on 17 October 2023 lifted Train Station 2's organic installs by over 470% and organic revenue by over 540% at the peak.
Featuring
+2 more
- +540% Organic revenue at the featuring peak · 17 Oct 2023 · App Store
- 2,000,000 Estimated views of the Game of the Day placement · 17 Oct 2023 · App Store
The uplifts describe the peak in AppTweak's report and the baseline isn't stated; the 2 million views is an AppTweak estimate.
↗ AppTweak · Tool vendor · 2024-02-27Seller-reportedTUI (11-app portfolio)
+20%Organic installs across the whole app portfolio
Localized keyword work, refreshed screenshots, and seasonal custom product pages and in-app events across TUI's 11 apps in 8 markets raised organic installs by 20% across the portfolio.
Keyword research · Localization · Screenshots · Custom product pages · In-app events · Seasonal updates · Product page A/B test
+4 more
- +42% Top 10 keyword rankings · Google Play
- +16% Top 10 keyword rankings · App Store
- 74,000 Installs from in-app events · App Store
- 384,000 Unique impressions of in-app events · App Store
Portfolio-level result for 11 apps; custom product pages and in-app events ran in the UK and Germany. The page's custom product page figures (2K impressions, 98.8K installs at 19.64%) do not reconcile and were not used.
↗ Yodel Mobile · Agency · 2025-10-30Seller-reportedUpside
+10.4%Click-to-install rate, winning screenshot set vs. existing design
Screenshot and preview-video tests raised Upside's click-to-install rate by 10.4% and then a further 9.2%, while monthly metadata updates lifted its visibility score by 13% on the App Store and 28% on Google Play.
Screenshots · Preview video · Keyword research
+3 more
- +9.2% Click-to-install rate, winning preview video variant
- +13% Visibility score after monthly metadata updates · App Store
- +28% Visibility score after monthly metadata updates · Google Play
The creative tests ran on paid Facebook traffic (a $15,000 budget per test). The page calls the app 'Cashback Chronicles', and Apple featured it several times during the work.
↗ Moburst · AgencySeller-reportedVSCO
+30.8%Conversion rate uplift, Japan
Market-specific screenshot messaging raised VSCO's App Store conversion rate by 30.8% in Japan, 23.2% in Sweden and 16.1% in South Korea in Storemaven tests.
Localization · Screenshots
+2 more
- +23.2% Conversion rate uplift, Sweden · App Store
- +16.1% Conversion rate uplift, South Korea · App Store
Results in some other tested markets were inconclusive. Read from a Web Archive copy because storemaven.com blocks automated access.
↗ Storemaven · Tool vendor · 2020-05-21Seller-reportedWallapop
+26%Install conversion, redesigned gallery vs original (test 1) · 5-day test
A redesigned first screenshot gallery lifted Wallapop's App Store install conversion by 26% in a Storemaven test, and a buyer-focused follow-up raised decisive installs by 12% and explorer installs by 14%.
Screenshots
+2 more
- +12% Decisive install rate, buyer-focused 'Chat' variation (test 2) · App Store
- +14% Explorer install rate, buyer-focused 'Chat' variation (test 2) · App Store
Results are from Storemaven tests; the page reports no live-store figures after rollout. Read from a Web Archive copy because storemaven.com blocks automated access.
↗ Storemaven · Tool vendor · 2020-05-21Seller-reportedWorld of Warships Blitz
+35%App Store impressions, average across localized locales
Adding translated high-popularity keywords to the subtitle and keyword field across 12 localizations raised World of Warships Blitz's App Store impressions by 35% on average, with +73% in Spain and +91% in Turkey.
Localization · Subtitle · Keyword field
+2 more
- +73% App Store impressions, Spain (Spanish) · App Store
- +91% App Store impressions, Turkey (Turkish) · App Store
Apple featured the game during the collaboration, which may have contributed to the impressions; no dates are given.
↗ App Radar · Tool vendorSeller-reportedWorld of Warships Legends
Mixed
8.5% → 11.2%App Store conversion rate, Canada · before vs after the 11 Dec 2023 update
Christmas-themed, country-specific screenshots raised World of Warships Legends' App Store conversion rate in Canada from 8.52% to 11.20%, while Brazil dipped slightly.
Seasonal updates · Screenshots · Localization
+4 more
- 5.4% → 5.9% App Store conversion rate, Philippines · before vs after the 11 Dec 2023 update · App Store
- 11.6% → 12% App Store conversion rate, France · before vs after the 11 Dec 2023 update · App Store
- +15% Average App Store conversion lift across Canada, the Philippines and France · App Store
- 32.5% → 34.6% Google Play median conversion rate, Brazil · before vs after the seasonal update · Google Play
Before/after comparison during a soft launch, not an A/B test; the source says no in-app events or paid campaigns ran in the period. Brazil's App Store conversion dipped slightly, and Canada and France barely moved on Google Play.
↗ SplitMetrics · Tool vendorSeller-reportedX (formerly Twitter)
Backfired
#64Top-downloaded iOS apps, rank after the rename (inside the top 30 before) · 2023-08-22
Within a month of renaming Twitter to X in the stores, the app dropped out of the top 30 most-downloaded iOS apps to around 64th, and was #51 on the App Store and #66 on Google Play top free charts.
App name / title · Icon
+2 more
- #51 App Store top free downloads chart · 2023-08-19 · App Store
- #66 Google Play top free chart · 2023-08-19 · Google Play
Ranks come from analyst Eric Seufert's tracking and a snapshot by John Gruber. Threads downloads jumped over the same period and competitors bought branded search ads on "Twitter", so the rename is not the only cause.
Zupee
−20%Organic installs after restricted keywords were removed · November vs October baseline
After a regulatory change in India forced real-money keywords out of its Google Play listing, Zupee rebuilt its keywords and custom store listings around free-to-play search and grew organic downloads 134% over its October baseline in three months.
Keyword research · Custom store listings · Promotional content
+4 more
- +47% Organic downloads vs October baseline · December vs October baseline · Google Play
- +134% Organic downloads vs October baseline · January vs October baseline · Google Play
- +133% Keywords ranking in the top 3 · January vs October baseline · Google Play
- #2 Top Free Board Games chart, India · Google Play
Part of the gain is a rebound: organic installs first fell about 20% after the real-money keywords were removed.
↗ AppTweak · Tool vendor · 2026-03-06Seller-reportedCandy Crush Soda Saga
#3Organic rank for 'soda' after the Apple Ads campaign and custom product page (positions 3-4)
Related keywords, then an Apple Ads campaign with a 'soda' custom product page, brought Candy Crush Soda Saga back to positions 3-4 for 'soda' and recovered 100% of the installs it had lost on that keyword.
Keyword field · Apple Ads · Custom product pages
+1 more
- 100% Installs from the keyword 'soda' recovered vs the period before the ranking drop · App Store
Paid Apple Ads ran on the same keyword, so the organic recovery isn't from ASO alone; the keyword update by itself only got the game back into the top 10.
↗ AppTweak · Tool vendor · 2026-06-30Seller-reportedImagine: AI Art Generator
+150%Ranked keywords
Keyword optimization, run alongside Apple Ads automation, grew Imagine: AI Art Generator's ranked keywords from 2,000 to 5,000 and lifted its US category rank from 51 to 28.
Keyword research · Apple Ads
+2 more
- #51 → #28 Category rank, US · App Store
- 67 → 72 Organic visibility score (MobileAction metric) · App Store
Apple Ads campaigns were scaled at the same time, so the ranking gains are not organic-only.
↗ MobileAction · Tool vendor · 2024-01-24Seller-reportedInfinity Blade II
5,700,000New players during the week-long free promotion · 2013-07, one week
Given away free in Apple's App Store fifth-anniversary promotion, Infinity Blade II gained 5.7 million new players in a week, about three times its usual intake, with 1.7 million downloads on the first day.
Featuring · Pricing
+2 more
- 3× Promotion week compared with what the developer would typically expect · 2013-07 · App Store
- 1,700,000 Downloads on the first day of the promotion · 2013-07 · App Store
Chair's own figures, reported via AllThingsD. The game was free during the promotion, so the lift reflects the price drop as well as Apple's placement.
Pocket Paws: My Lovely Dogs
#121 → #1Search rank for 'dog games'
Renaming Pocket Paws around breeding and collecting dogs, rewriting its metadata and running 25+ icon and screenshot tests, alongside tripled ad spend, took it from #121 to #1 for 'dog games' and grew organic installs about 8x.
App name / title · Subtitle · Keyword field · Long description · Icon · Screenshots · Paid UA halo
+1 more
- 8× Organic installs over the period
Monthly UA spend rose about 3x over the same period, and the source credits part of the ranking gain to that halo effect. The previous title was 'Pocket Paws: Dog Champion'.
↗ AppAgent · AgencySeller-reportedSKAI
+650%Organically ranked keywords
Competitor keyword research grew the SKAI weather app's organically ranked keywords from about 200 to 1,500 and took it to #2 among US weather apps, while Apple Ads ran in parallel.
Keyword research · Apple Ads
+1 more
- #2 Rank among US weather apps · App Store
Apple Ads campaigns were optimized at the same time; no dates are given.
↗ MobileAction · Tool vendor · 2024-10-08Seller-reportedYodel Delivery
1.8 → 4.6App Store rating
Proactive review management and well-timed rating requests lifted the relaunched Yodel Delivery app's App Store rating from 1.8 to 4.6 stars, as ASO and Apple Search Ads took it into the UK iOS Lifestyle top 3.
Ratings & reviews · Review replies · Long description · Keyword research · Screenshots · Apple Ads
+2 more
- +85% Installs, year over year (ASO and Apple Search Ads combined) · year over year
- #3 UK iOS Lifestyle category rank (top 3) · App Store
Apple Search Ads and Google campaigns ran at the same time, so the install and ranking gains are not organic-only; user-requested features also shipped during the rating recovery.
↗ Yodel Mobile · Agency · 2024-10-21Seller-reportedPadgram
70Average downloads in the first month, before version 2.0 (daily chart in the post) · 2012-07 to 2012-08
After version 2.0 brought a new $50 freelance icon, a name change and a simpler design, Padgram's downloads rose about 3.5 times from a first-month average of 70, with no promotion; the team credits the icon for most of the gain.
Icon · App name / title · Other
+1 more
- 3.5× Downloads after version 2.0 compared with before · 2012-08-30 to 2012-09-14 · App Store
Icon, name and app design changed together in version 2.0 (the post's chart marks the name change on Aug 30, 2012), so the effects can't be separated; the 70% share for the icon is the team's estimate. The original blog is offline; the archived copy was read.
Spin the Bottle
20.5% → 24.4%Store listing conversion rate, before vs after the icon update · around the 6 Aug 2021 icon update
Spin the Bottle's Google Play store listing conversion rate rose from 20.46% to 24.42% after a new icon, picked in a SplitMetrics A/B test, went live.
Icon
Notes
The store and the year come from a Google Play Console chart on the page; the text itself only says August 6. The page's 180-day chart shows 24.42% as the rate on the single day of 20 Aug 2021, so the post-change figure may be one day's reading rather than an average.
↗ SplitMetrics · Tool vendorSeller-reportedUndisclosed Android app by Ed Lee (App Millionaire newsletter)
+26%First-time installers, new icon vs. old (Feb 7 update) · 2021-02-07
A Google Play store listing experiment pitting a designer-made icon against the solo developer's own ended with a +1.3% to +31.2% range, an average 14.95% lift in first-time installers.
Icon · Store listing experiment
+2 more
- +16% First-time installers, new icon vs. old (early read) · 2021-02-02 · Google Play
- +15% First-time installers, final result: average lift (range +1.3% to +31.2%) · 2021-03-02 · Google Play
The post doesn't name the app. After the new icon went live, fewer people opened the listing but more of them installed, according to the author's Play Console chart.
Undisclosed client app
1.5 → 4.7Average App Store rating before (about 1.5, from memory) vs. after adding the prompt
After its developers added Apple's in-app rating prompt, an unnamed client app went from about 1.5 stars with a handful of ratings to hundreds of ratings and 4.7 stars.
Ratings & reviews
+1 more
- #100 Category rank afterwards (top 100) · App Store
Anonymous app, a remembered baseline and no dates or exact counts; the prompt arrived with iOS 10.3. The team had replied to every bad review for years without moving the rating.
Unnamed card strategy game
+53%Installs per day, US, Play Store organic · 1–2 weeks vs. prior 1–2 weeks
Rewriting an unnamed card strategy game's Google Play name and description around its existing search terms raised daily US installs from 92 to 141 (+53%).
App name / title · Short description · Long description · Keyword research
+2 more
- +40% Store listing visits per day, US · 1–2 weeks vs. prior 1–2 weeks · Google Play
- 23 → 37 Tracked search requests ranked in the top 10 · Google Play
The game is not named. Short before/after windows from Google Play Console, not a controlled test.
↗ AppFollow · Tool vendor · 2017-04-25Seller-reportedClay Sniper: Shooting Log
3% → 68%Share of App Store impressions from the US and Europe · 2026-09-16/20 vs. 2026-10-08/10
Rewriting Clay Sniper's keywords around clay-shooting disciplines and growing from three to eight locales moved the US and Europe share of its App Store impressions from 3% to 68% in about a month.
Keyword field · Keyword research · Localization · Custom product pages · Apple Ads
+2 more
- 5× Daily impressions from October 8 vs. earlier weeks (Apple Ads pilot running) · 2026-10-08 to 2026-10-10 · App Store
- #29 "clay shooting", US (not in the top 200 before) · 2026-09-23/27 vs. 2026-10-12 · App Store
An Apple Ads pilot started on October 6 and 12 custom product pages went live on October 8, so the 5x jump mixes paid and organic traffic. The author scales all volume numbers by a constant; shares and ranks are real.
Unnamed major global app
#4 → #1Search rank for one keyword · 1 week
A week of offer-wall installs that rewarded users with in-app currency for searching specific keywords moved an unnamed app from 4th to 1st for one Google Play keyword and from 39th to 8th for another on iOS.
Manipulation (black-hat)
+3 more
- #39 → #8 Search rank for a highly competitive keyword · 1 week · App Store
- #2 → #1 Category rank · App Store
- #3 → #1 Category rank · Google Play
Rewarded keyword installs are a ranking-manipulation tactic, sold here by the publisher; the app is not named and the ranks were measured during the client's peak campaign season.
↗ FeedMob · Tool vendor · 2022-12-19Seller-reported
No case matches. Loosen a filter.
How we built it
- A case gets in only with a store change and a number: installs, conversion, rank, ratings or revenue.
- Every source was opened and its numbers copied on the date in the record.
- Evidence: A = the app team, Apple/Google or a controlled test. B = a named app, reported by a third party. C = anonymous or anecdotal.
- “Seller-reported” marks sources that sell ASO tools or services. We keep them, flagged.
Take the data.
Read https://aso.fastemy.com/data/aso-cases.json. Ask me my app's category and store first, then find the 5 closest cases and tell me the 3 changes to try first, each with its source.
Files
- GET aso-cases.csvone row per case
- GET aso-case-metrics.csvone row per metric
- GET aso-cases.jsonfull records
- GET aso-cases.schema.jsonJSON Schema
Cite · CC BY 4.0
Free to use anywhere. Credit Fastemy ASO Agent with a link.
Fastemy ASO Agent (2026). Fastemy ASO Cases: apps that climbed the App Store and Google Play, and how. https://aso.fastemy.com/dataset/
version 2026-10-31 · 145 cases