{
  "name": "Fastemy ASO Cases: apps that climbed the App Store and Google Play, and how",
  "publisher": "Fastemy ASO Agent",
  "url": "https://aso.fastemy.com/dataset/",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "version": "2026-10-31",
  "count": 145,
  "schema": "https://aso.fastemy.com/data/aso-cases.schema.json",
  "citation": "Fastemy ASO Agent (2026). Fastemy ASO Cases: apps that climbed the App Store and Google Play, and how. https://aso.fastemy.com/dataset/",
  "notes": "Each record is a publicly reported App Store or Google Play result with its source. Numbers are as stated by the source and are not independently audited; see evidence (A/B/C) and conflict_of_interest.",
  "records": [
    {
      "id": "alarmy-store-listing-experiments-android-developers",
      "kind": "experiment",
      "app": "Alarmy",
      "app_disclosed": true,
      "developer": "Delight Room",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "droom.sleepIfUCan",
      "category": "utilities",
      "monetization": "subscription",
      "company_size": "unknown",
      "hq_country": "KR",
      "markets": [
        "US"
      ],
      "headline": {
        "en": "Alarmy's US store listing visitors rose 91% and its install conversion rate rose 26% during a month of store listing experiments and country-tailored listings.",
        "tr": "Mağaza sayfası deneyleri ve ülkeye göre uyarlanmış sayfalarla geçen bir ayda Alarmy'nin ABD'deki mağaza sayfası ziyaretçileri %91, kurulum dönüşüm oranı %26 arttı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "product_page_views",
          "label": "US store listing visitors (organic users)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 91,
          "period": "during the month of experiments",
          "store": "google-play"
        },
        {
          "type": "conversion_rate",
          "label": "Install conversion rate of the store listing",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 26,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "store-listing-experiments",
        "custom-store-listings"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 1
      },
      "executed_by": {
        "type": "in-house",
        "name": "Delight Room"
      },
      "tools": [
        "Play Console store listing experiments",
        "Play Console user acquisition reports"
      ],
      "sources": [
        {
          "url": "https://developer.android.com/stories/apps/alarmy",
          "title": "Delight Room increased 90% of its organic US users with Play Console",
          "publisher": "Android Developers",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Delight Room used A/B tests, per-country store listings and acquisition reports together, so the result is not tied to one test.",
        "tr": "Delight Room A/B testlerini, ülkelere göre ayrı mağaza sayfalarını ve edinim raporlarını birlikte kullandı. Bu yüzden sonuç tek bir teste bağlanamaz."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "angry-birds-2-seasonal-screenshot-test-apple",
      "kind": "experiment",
      "app": "Angry Birds 2",
      "app_disclosed": true,
      "developer": "Rovio",
      "stores": [
        "app-store"
      ],
      "app_store_id": "880047117",
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "mid-market",
      "hq_country": "FI",
      "markets": [],
      "headline": {
        "en": "A holiday-themed first screenshot lost to Angry Birds 2's evergreen art: in a 20-day December test the original page converted 1.5% better at 100% confidence.",
        "tr": "Tatil temalı ilk ekran görüntüsü, Angry Birds 2'nin her mevsime uyan görseline yenildi: Aralık ayında yapılan 20 günlük testte orijinal sayfa %100 güvenle %1,5 daha iyi dönüşüm sağladı."
      },
      "result": "negative",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Original first screenshot (evergreen art) vs. seasonal holiday screenshot (100% confidence)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 1.5,
          "period": "20 days in December",
          "store": "app-store"
        },
        {
          "type": "impressions",
          "label": "Average impressions per treatment during the test",
          "before": null,
          "after": null,
          "value": 2000000,
          "unit": "impressions",
          "change_pct": null,
          "period": "20 days in December",
          "store": "app-store"
        }
      ],
      "tactics": [
        "screenshots",
        "seasonal-updates",
        "product-page-optimization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Rovio"
      },
      "tools": [
        "App Store Connect"
      ],
      "sources": [
        {
          "url": "https://developer.apple.com/videos/play/tech-talks/110349/",
          "title": "Make the most of product page optimization",
          "publisher": "Apple Developer (Tech Talks)",
          "type": "platform",
          "published": "2023-02-28"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The +1.5% belongs to the original page: the seasonal treatment the team expected to win converted worse. Apple doesn't give the year; Rovio says seasonal assets had won for it in other tests.",
        "tr": "+%1,5 orijinal sayfaya ait: ekibin kazanmasını beklediği sezonluk varyant daha kötü dönüşüm sağladı. Apple yılı vermiyor; Rovio'ya göre sezonluk görseller başka testlerde kazanmıştı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "anylist-new-and-noteworthy-anylist",
      "kind": "app",
      "app": "AnyList",
      "app_disclosed": true,
      "developer": "Purple Cover, Inc.",
      "stores": [
        "app-store"
      ],
      "app_store_id": "522167641",
      "play_package": null,
      "category": "productivity",
      "monetization": "free",
      "company_size": "startup",
      "hq_country": "US",
      "markets": [
        "US"
      ],
      "headline": {
        "en": "Featured without warning in New and Noteworthy a week after launch, AnyList went from 215 to more than 60,000 users in two weeks and reached #1 among free productivity apps in the US App Store.",
        "tr": "Lansmandan bir hafta sonra New and Noteworthy bölümünde önceden haber verilmeden öne çıkarılan AnyList, iki haftada 215 kullanıcıdan 60.000'in üzerine çıktı ve ABD App Store'unda ücretsiz verimlilik uygulamaları arasında 1. sıraya yükseldi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "other",
          "label": "Registered users, before the feature and after two weeks in New and Noteworthy and then What's Hot",
          "before": 215,
          "after": 60000,
          "value": null,
          "unit": "users",
          "change_pct": null,
          "period": "2012-05-17 to 2012-05-31",
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Top free Productivity apps, US App Store",
          "before": null,
          "after": null,
          "value": 1,
          "unit": "rank",
          "change_pct": null,
          "period": "2012-05-20",
          "store": "app-store"
        },
        {
          "type": "top_charts",
          "label": "Top free apps overall, US App Store (inside the top 100; exact position not given)",
          "before": null,
          "after": null,
          "value": 100,
          "unit": "rank",
          "change_pct": null,
          "period": "2012-05-20",
          "store": "app-store"
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2012-05-17",
        "end": "2012-05-31",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "AnyList (Purple Cover)"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://blog.anylist.com/2012/08/app-store/",
          "title": "Being Featured on the App Store",
          "publisher": "AnyList Blog",
          "type": "first-party",
          "published": "2012-08-22"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The team didn't pitch Apple. The counts are registered users, not downloads, and in the second week the app moved from New and Noteworthy to the smaller What's Hot list.",
        "tr": "Ekip Apple'a başvurmadı. Rakamlar indirme değil, kayıtlı kullanıcı sayısı. İkinci hafta uygulama New and Noteworthy'den daha küçük What's Hot listesine geçti."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "custom-product-pages-average-conversion-apple",
      "kind": "study",
      "app": "Apps using custom product pages (Apple average)",
      "app_disclosed": false,
      "developer": null,
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "multiple",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Apple says developers see conversion rates 2.5 percentage points higher on average when they send people to a custom product page, against a 1.6% average on default pages.",
        "tr": "Apple'a göre geliştiriciler, kullanıcıları özel ürün sayfasına yönlendirdiklerinde ortalama 2,5 yüzde puan daha yüksek dönüşüm oranı görüyor; varsayılan sayfalarda ortalama oran %1,6."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Average conversion rate on default product pages",
          "before": null,
          "after": null,
          "value": 1.6,
          "unit": "%",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Average conversion rate increase when people are referred to a custom product page",
          "before": null,
          "after": null,
          "value": 2.5,
          "unit": "percentage points",
          "change_pct": 156,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "custom-product-pages"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "unknown",
        "name": null
      },
      "tools": [],
      "sources": [
        {
          "url": "https://developer.apple.com/app-store/custom-product-pages/",
          "title": "Custom product pages on the App Store",
          "publisher": "Apple Developer",
          "type": "platform",
          "published": null
        },
        {
          "url": "https://developer.apple.com/videos/play/tech-talks/111459/",
          "title": "Enhance your acquisition strategy with App Store Connect Analytics",
          "publisher": "Apple Developer (Tech Talks)",
          "type": "platform",
          "published": "2026-09-02"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "An average across developers, not a controlled test: custom pages usually get targeted link and ad traffic, so the comparison with default pages is not like for like. Apple gives no period or sample size.",
        "tr": "Kontrollü bir test değil, geliştiriciler genelinde bir ortalama. Özel sayfalar genellikle hedefli bağlantı ve reklam trafiği alıyor; bu yüzden varsayılan sayfalarla karşılaştırma birebir değil. Apple dönem ya da örneklem büyüklüğü vermiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "babbel-in-app-review-api-google-play",
      "kind": "app",
      "app": "Babbel",
      "app_disclosed": true,
      "developer": "Babbel",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.babbel.mobile.android.en",
      "category": "education",
      "monetization": "subscription",
      "company_size": "unknown",
      "hq_country": "DE",
      "markets": [],
      "headline": {
        "en": "Prompting for ratings with the In-App Review API after finished lessons raised Babbel's rating volume by 64% and its daily average rating by 0.11 stars.",
        "tr": "Puan isteğini ders bitiminde In-App Review API ile gösteren Babbel, puan sayısını %64, günlük ortalama puanını 0,11 yıldız artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "ratings_count",
          "label": "Rating volume",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 64,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "rating_avg",
          "label": "Increase in the daily average rating",
          "before": null,
          "after": null,
          "value": 0.11,
          "unit": "stars",
          "change_pct": null,
          "period": "19 days before vs 19 days after the rollout",
          "store": "google-play"
        }
      ],
      "tactics": [
        "ratings-reviews"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Babbel"
      },
      "tools": [
        "Google Play In-App Review API"
      ],
      "sources": [
        {
          "url": "https://google.play/business/case-studies/babbel/",
          "title": "Babbel increases ratings volume by 64% with In-App Review API",
          "publisher": "Google Play",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "babyfirst-family-section-android-developers-blog",
      "kind": "app",
      "app": "BabyFirst apps",
      "app_disclosed": true,
      "developer": "BabyFirst",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "kids",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Joining Designed for Families, running store listing experiments and localizing the listing into 10 languages raised installs across BabyFirst's apps by 50%.",
        "tr": "Designed for Families programına katılmak, mağaza sayfası deneyleri yapmak ve sayfayı 10 dile yerelleştirmek, BabyFirst uygulamalarının kurulumlarını %50 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Installs across the BabyFirst app portfolio",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 50,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "category",
        "store-listing-experiments",
        "localization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "BabyFirst"
      },
      "tools": [
        "Designed for Families program",
        "Play Console store listing experiments"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2016/02/get-guide-to-family-app-success-on.html",
          "title": "Get the guide to family app success on Google Play and see how BabyFirst increased installs by 50%",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2016-02-18"
        },
        {
          "url": "https://www.youtube.com/watch?v=mdcTzyGM5vA",
          "title": "Android Developer Story: BabyFirst increases installs by 50% with Google Play",
          "publisher": "Android Developers (YouTube)",
          "type": "podcast-video",
          "published": "2016-02-18"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Three changes were made together, so the 50% cannot be split between them.",
        "tr": "Üç değişiklik birlikte yapıldı; %50'lik artış aralarında paylaştırılamaz."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "boomerang-rich-description-test-boomerang",
      "kind": "experiment",
      "app": "Boomerang for Android",
      "app_disclosed": true,
      "developer": "Baydin",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.baydin.boomerang",
      "category": "productivity",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "A Google Play experiment that only added bold, italic and underline formatting to Boomerang's English description raised its install rate by 16%.",
        "tr": "Boomerang'ın İngilizce açıklamasına yalnızca kalın, italik ve altı çizili biçimlendirme ekleyen bir Google Play deneyi, kurulum oranını %16 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Install rate, rich-formatted description vs. the same text unformatted",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 16,
          "period": "2016-07",
          "store": "google-play"
        }
      ],
      "tactics": [
        "long-description",
        "store-listing-experiments"
      ],
      "timeframe": {
        "start": "2016-07",
        "end": "2016-07",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Baydin (Boomerang)"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://blog.boomerangapp.com/2016/07/rich-formatting-app-store-optimization/",
          "title": "The 5-Minute App Store Optimization: Rich Formatted Descriptions Increase Installs by 16%",
          "publisher": "The Boomerang Blog",
          "type": "first-party",
          "published": "2016-07-13"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Read after just over a week; sample size and confidence are not reported.",
        "tr": "Sonuç bir haftayı biraz aşan sürede okundu; örneklem büyüklüğü ve güven düzeyi verilmemiş."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "castle-clash-arabic-localization-android-developers-blog",
      "kind": "app",
      "app": "Castle Clash",
      "app_disclosed": true,
      "developer": "IGG",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Launching an Arabic version of Castle Clash grew IGG's revenue from MENA by 58% within four months.",
        "tr": "Castle Clash'in Arapça sürümünü yayımlamak, IGG'nin MENA bölgesinden elde ettiği geliri dört ay içinde %58 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "revenue",
          "label": "Revenue from MENA",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 58,
          "period": "within 4 months",
          "store": null
        }
      ],
      "tactics": [
        "localization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 4
      },
      "executed_by": {
        "type": "in-house",
        "name": "IGG"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2016/11/your-next-growth-market-realizing-the-potential-of-mena.html",
          "title": "Your next growth market: Realizing the potential of MENA",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2016-11-23"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "This was an Arabic version of the game itself, not only of its store listing.",
        "tr": "Bu, yalnızca mağaza sayfasının değil, oyunun kendisinin Arapça sürümüydü."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "cbs-sports-custom-product-page-march-madness-apple",
      "kind": "app",
      "app": "CBS Sports",
      "app_disclosed": true,
      "developer": "CBS Mobile",
      "stores": [
        "app-store"
      ],
      "app_store_id": "307184892",
      "play_package": null,
      "category": "sports",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "A March Madness custom product page for visitors from the CBS Sports mobile website lifted conversion rate 20% and tournament sign-ups 48% year over year.",
        "tr": "CBS Sports mobil sitesinden gelen ziyaretçiler için hazırlanan March Madness özel ürün sayfası, dönüşüm oranını %20, turnuva kayıtlarını yıllık bazda %48 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Conversion rate uplift of the March Madness custom product page",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 20,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "March Madness tournament sign-ups, year over year",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 48,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "custom-product-pages",
        "screenshots",
        "seasonal-updates",
        "web-to-app"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "CBS Sports"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://developer.apple.com/app-store/custom-product-pages/",
          "title": "Custom product pages on the App Store",
          "publisher": "Apple Developer",
          "type": "platform",
          "published": null
        },
        {
          "url": "https://developer.apple.com/videos/play/tech-talks/110361/",
          "title": "Make the most of custom product pages",
          "publisher": "Apple Developer (Tech Talks)",
          "type": "platform",
          "published": "2023-02-28"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Apple doesn't say which year's tournament this was or exactly what the uplift is measured against; the year-over-year sign-up change also reflects everything else CBS did that season.",
        "tr": "Apple bunun hangi yılın turnuvası olduğunu ve artışın tam olarak neye göre ölçüldüğünü söylemiyor. Kayıtlardaki yıllık değişim, CBS'in o sezon yaptığı diğer her şeyi de yansıtıyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "clue-store-listing-experiments-android-developers-blog",
      "kind": "experiment",
      "app": "Clue",
      "app_disclosed": true,
      "developer": "Clue",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.clue.android",
      "category": "health-fitness",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "DE",
      "markets": [],
      "headline": {
        "en": "A continuous run of global and localized store listing experiments raised Clue's install conversion rate by 24% over six months.",
        "tr": "Sürekli yürütülen küresel ve yerelleştirilmiş mağaza sayfası deneyleri, Clue'nun kurulum dönüşüm oranını altı ayda %24 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Aggregate install conversion rate",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 24,
          "period": "6 months",
          "store": "google-play"
        }
      ],
      "tactics": [
        "store-listing-experiments",
        "localization",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 6
      },
      "executed_by": {
        "type": "in-house",
        "name": "Clue"
      },
      "tools": [
        "Play Console store listing experiments",
        "Play Console user acquisition performance report"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2016/12/five-steps-to-achieve-sustainable-growth-and-boost-your-apps-long-term-success.html",
          "title": "Five steps to achieve sustainable growth and boost your app's long term success",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2016-12-12"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "cookie-jam-icon-test-android-developers-blog",
      "kind": "experiment",
      "app": "Cookie Jam",
      "app_disclosed": true,
      "developer": "SGN",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "air.com.sgn.cookiejam.gp",
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Changing the background color of Cookie Jam's icon in a store listing experiment increased conversions by 8%.",
        "tr": "Bir mağaza sayfası deneyinde Cookie Jam simgesinin arka plan rengini değiştirmek dönüşümleri %8 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Conversions after changing the icon background color",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 8,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "store-listing-experiments",
        "icon"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "SGN"
      },
      "tools": [
        "Play Console store listing experiments"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2015/12/android-developer-story-sgn-game-cookie.html",
          "title": "Android Developer Story: SGN game ‘Cookie Jam’ increases user conversions with Store Listing Experiments",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2015-12-09"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "SGN also reported more installs after icon tests for Panda Pop and Book of Life: Sugar Smash, without figures.",
        "tr": "SGN, Panda Pop ve Book of Life: Sugar Smash için yaptığı simge testlerinden sonra da kurulumların arttığını bildirdi, ancak rakam vermedi."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "dark-dot-store-listing-experiments-android-developers-blog",
      "kind": "experiment",
      "app": "Dark Dot",
      "app_disclosed": true,
      "developer": "Inzen Studio",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.inzenstudio.DarkDot",
      "category": "games",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "SG",
      "markets": [],
      "headline": {
        "en": "Store listing experiments improved the conversion rate of Inzen Studio's newly launched game Dark Dot by 25%.",
        "tr": "Mağaza sayfası deneyleri, Inzen Studio'nun yeni çıkan oyunu Dark Dot'un dönüşüm oranını %25 iyileştirdi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Store listing conversion rate",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 25,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "store-listing-experiments"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Inzen Studio"
      },
      "tools": [
        "Play Console store listing experiments"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2017/01/southeast-asian-indie-game-developers.html",
          "title": "Southeast Asian indie game developers find success on Google Play",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2017-01-18"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "easy-stopwatch-description-tests-yoavsabag",
      "kind": "experiment",
      "app": "Easy Stopwatch",
      "app_disclosed": true,
      "developer": "Yoav Sabag",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "utilities",
      "monetization": "unknown",
      "company_size": "solo",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "In Google Play store listing experiments, Easy Stopwatch's rewritten short description lifted conversion 15% and a benefit-focused long description raised the install rate 4.93%.",
        "tr": "Google Play mağaza sayfası deneylerinde Easy Stopwatch'un yeniden yazılan kısa açıklaması dönüşümü %15, fayda odaklı uzun açıklaması ise kurulum oranını %4,93 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Short description test: AI-written variant vs. original",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 15,
          "period": "2024",
          "store": "google-play"
        },
        {
          "type": "conversion_rate",
          "label": "Long description test: benefit-focused variant vs. feature-focused original (install rate)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 4.93,
          "period": "2024",
          "store": "google-play"
        }
      ],
      "tactics": [
        "short-description",
        "long-description",
        "store-listing-experiments"
      ],
      "timeframe": {
        "start": null,
        "end": "2024-11",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Yoav Sabag"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://yoavsbg.beehiiv.com/p/how-i-use-google-store-listing-experiments-to-improve-aso",
          "title": "How I use Google Store listing experiments to improve ASO",
          "publisher": "Yoav Sabag (beehiiv)",
          "type": "first-party",
          "published": "2024-11-18"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Duration, traffic and confidence for each test are not reported; the variant copy was written with AI tools.",
        "tr": "Her testin süresi, trafiği ve güven düzeyi belirtilmemiş; varyant metinleri yapay zekâ araçlarıyla yazıldı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "faith-pre-registration-reward-google-play",
      "kind": "app",
      "app": "FAITH",
      "app_disclosed": true,
      "developer": "Nexon Korea",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.nexon.faith.japan",
      "category": "games",
      "monetization": "freemium",
      "company_size": "enterprise",
      "hq_country": "KR",
      "markets": [
        "JP"
      ],
      "headline": {
        "en": "A Google Play pre-registration reward raised the pre-registration-to-install conversion rate of Nexon's FAITH by 20%; historically, about 50% of Nexon's Google Play pre-registrations had converted to installs.",
        "tr": "Google Play'deki ön kayıt ödülü, Nexon'un FAITH oyununda ön kayıttan kuruluma dönüşüm oranını %20 artırdı; Nexon'un Google Play'deki ön kayıtlarının geçmişte yaklaşık %50'si kuruluma dönüşüyordu."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Pre-registration to install conversion (Nexon's historical rate about 50%)",
          "before": 50,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 20,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "retention",
          "label": "Day 60 retention of pre-registered players vs players who did not pre-register (almost 50% higher)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 50,
          "period": null,
          "store": null
        },
        {
          "type": "revenue",
          "label": "ARPDAU of pre-registered players vs others (over 70% higher)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 70,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "other"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 1
      },
      "executed_by": {
        "type": "in-house",
        "name": "Nexon Korea"
      },
      "tools": [
        "Google Play pre-registration",
        "Google Play Billing"
      ],
      "sources": [
        {
          "url": "https://google.play/business/case-studies/nexon/",
          "title": "Nexon finds success with pre-registration rewards",
          "publisher": "Google Play",
          "type": "platform",
          "published": null
        },
        {
          "url": "https://android-developers.googleblog.com/2019/08/nexon-increases-day-60-retention-and.html",
          "title": "Nexon increases day 60 retention and monetization with pre-registration rewards",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2019-08-13"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "TV, YouTube influencer, social and performance campaigns drove players to pre-register. Retention and ARPDAU compare pre-registrants with other players, not before and after.",
        "tr": "Oyuncuları ön kayda TV, YouTube fenomeni, sosyal medya ve performans kampanyaları yönlendirdi. Elde tutma ve ARPDAU rakamları önce-sonra değil, ön kayıt yapanlarla diğer oyuncuları karşılaştırıyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "flipaclip-large-screen-quality-android-developers-blog",
      "kind": "app",
      "app": "FlipaClip",
      "app_disclosed": true,
      "developer": "FlipaClip",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.vblast.flipaclip",
      "category": "photo-video",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "After optimizing for large screens and reducing crashes, FlipaClip's Play Store rating on large-screen devices improved by 15%.",
        "tr": "Büyük ekranlar için optimizasyon yapıp çökmeleri azaltan FlipaClip'in büyük ekranlı cihazlardaki Play Store puanı %15 iyileşti."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "Play Store rating for large-screen devices",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 15,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "US tablet users",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 54,
          "period": "four months",
          "store": null
        }
      ],
      "tactics": [
        "app-quality"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "FlipaClip"
      },
      "tools": [
        "Android vitals",
        "Android NDK",
        "Jetpack Compose"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2024/10/flipaclip-optimizes-for-tablets-and-stylus.html",
          "title": "FlipaClip optimizes for large screens and sees a 54% increase in tablet users",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2024-10-31"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The tablet-user growth also reflects new stylus and large-screen features, not quality work alone.",
        "tr": "Tablet kullanıcılarındaki artış yalnızca kalite çalışmasını değil, yeni ekran kalemi ve büyük ekran özelliklerini de yansıtıyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "foodnoms-icon-test-foodnoms",
      "kind": "experiment",
      "app": "Foodnoms",
      "app_disclosed": true,
      "developer": "Algebraic Labs",
      "stores": [
        "app-store"
      ],
      "app_store_id": "1479461686",
      "play_package": null,
      "category": "health-fitness",
      "monetization": "subscription",
      "company_size": "solo",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "In a 50/50 product page optimization test, a new Foodnoms icon raised download conversion 9.99%, at 81.7% confidence in App Store Connect.",
        "tr": "Trafiği 50/50 bölen bir ürün sayfası A/B testinde yeni Foodnoms simgesi indirme dönüşümünü %9,99 artırdı; App Store Connect'teki güven düzeyi %81,7'ydi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Conversion rate, new icon vs. original icon (81.7% confidence in App Store Connect)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 9.99,
          "period": "about a week and a half",
          "store": "app-store"
        },
        {
          "type": "impressions",
          "label": "Impressions per variation (over)",
          "before": null,
          "after": null,
          "value": 14000,
          "unit": "impressions",
          "change_pct": null,
          "period": "about a week and a half",
          "store": "app-store"
        }
      ],
      "tactics": [
        "icon",
        "product-page-optimization"
      ],
      "timeframe": {
        "start": "2023-07",
        "end": "2023-07",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": null
      },
      "tools": [
        "App Store Connect"
      ],
      "sources": [
        {
          "url": "https://foodnoms.com/blog/new-foodnoms-app-icon",
          "title": "How FoodNoms' New App Icon Boosted Download Conversion Rate by 10%",
          "publisher": "Foodnoms (Algebraic Labs)",
          "type": "first-party",
          "published": "2023-07-25"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "81.7% is below the 90% confidence Apple's dashboard uses to call a winner; the developer also cites a 99% chance to outperform from abtestcalculator.com. The icon test also switched the icon for some existing users.",
        "tr": "%81,7, Apple panelinin kazananı belirlemek için kullandığı %90 güven düzeyinin altında; geliştirici ayrıca abtestcalculator.com'a göre orijinali geçme olasılığının %99 olduğunu belirtiyor. Simge testi bazı mevcut kullanıcıların simgesini de değiştirdi."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "frantic-architect-best-new-game-freecodecamp",
      "kind": "app",
      "app": "Frantic Architect",
      "app_disclosed": true,
      "developer": "William Kwan (published by BulkyPix)",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "ads",
      "company_size": "solo",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Featured worldwide by Apple as a Best New Game, Frantic Architect peaked at 58,486 downloads in a day and reached about 365,000 App Store downloads in two weeks, while the unfeatured Google Play version got 3,817 in total.",
        "tr": "Apple'ın dünya genelinde En İyi Yeni Oyunlar arasında öne çıkardığı Frantic Architect bir günde 58.486 indirmeyle zirve yaptı ve iki haftada yaklaşık 365.000 App Store indirmesine ulaştı; öne çıkarılmayan Google Play sürümü ise toplamda 3.817 indirmede kaldı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "App Store downloads in the first two weeks of the feature (figure from the post's title)",
          "before": null,
          "after": null,
          "value": 365000,
          "unit": "installs",
          "change_pct": null,
          "period": "2016-03, two weeks",
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Best single day (day 4 of the feature)",
          "before": null,
          "after": null,
          "value": 58486,
          "unit": "installs",
          "change_pct": null,
          "period": "2016-03",
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Lifetime downloads of the Google Play version, which was not featured",
          "before": null,
          "after": null,
          "value": 3817,
          "unit": "installs",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2016-03-17",
        "end": "2016-03",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "William Kwan, with publisher BulkyPix"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.freecodecamp.org/news/how-my-mobile-game-got-365k-app-store-downloads-in-2-weeks-and-why-i-quit-indie-game-dev-a3ebd1fa3229/",
          "title": "How My Mobile Game Got 365K App Store Downloads in 2 Weeks (And Why I Quit Indie Game Dev Afterwards)",
          "publisher": "freeCodeCamp",
          "type": "first-party",
          "published": "2017-11-21"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Downloads fell off sharply after two weeks and ad revenue was low; the author credits the publisher's relationship with Apple's editors for the feature.",
        "tr": "İndirmeler iki hafta sonra hızla düştü ve reklam geliri düşük kaldı; yazar öne çıkarılmayı yayıncının Apple editörleriyle ilişkisine bağlıyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "free-fire-play-games-league-google-play",
      "kind": "app",
      "app": "Free Fire",
      "app_disclosed": true,
      "developer": "Garena",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.dts.freefireth",
      "category": "games",
      "monetization": "freemium",
      "company_size": "enterprise",
      "hq_country": "SG",
      "markets": [],
      "headline": {
        "en": "Free Fire's Play Games League, which Google Play promoted to 124M players, brought 640K new installs among its 1.8M participants.",
        "tr": "Google Play'in 124 milyon oyuncuya tanıttığı Free Fire Play Games Ligi, 1,8 milyon katılımcı arasında 640 bin yeni kurulum getirdi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "New installs among League participants",
          "before": null,
          "after": null,
          "value": 640000,
          "unit": "installs",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "impressions",
          "label": "Unique players reached by Google Play's promotion of the League",
          "before": null,
          "after": null,
          "value": 124000000,
          "unit": "players",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "League participants",
          "before": null,
          "after": null,
          "value": 1800000,
          "unit": "players",
          "change_pct": null,
          "period": null,
          "store": null
        },
        {
          "type": "other",
          "label": "Gameplay intensity (eliminations and matches played)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 33,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "featuring",
        "other"
      ],
      "timeframe": {
        "start": "2025-11-06",
        "end": "2025-11-25",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Garena"
      },
      "tools": [
        "Play Games Services",
        "Game Stats API",
        "Google Play Points"
      ],
      "sources": [
        {
          "url": "https://google.play/business/case-studies/leagues-freefire/",
          "title": "Garena reaches 640K new high-value players with Leagues",
          "publisher": "Google Play",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Winning players could earn up to 150M Play Points in total, and Leagues are open only to select partners.",
        "tr": "Kazanan oyuncular toplamda 150 milyona kadar Play Points kazanabiliyordu. Ligler yalnızca seçili iş ortaklarına açık."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "level-up-featuring-study-android-developers-blog",
      "kind": "study",
      "app": "Games featured through Google Play Games Level Up",
      "app_disclosed": false,
      "developer": null,
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "In 2025, Level Up featuring brought games an average 25% uplift in installs during their featuring windows and over 2.5 billion incremental acquisitions.",
        "tr": "2025'te Level Up kapsamındaki öne çıkarılmalar, oyunlara öne çıkarılma dönemlerinde kurulumlarda ortalama %25 artış ve 2,5 milyardan fazla ek edinim sağladı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Average uplift in installs during featuring windows",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 25,
          "period": "2025",
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Incremental acquisitions for featured games (over 2.5 billion)",
          "before": null,
          "after": null,
          "value": 2500000000,
          "unit": "acquisitions",
          "change_pct": null,
          "period": "2025",
          "store": "google-play"
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2025",
        "end": "2025",
        "duration_months": null
      },
      "executed_by": {
        "type": "researchers",
        "name": "Google Play"
      },
      "tools": [
        "Google Play Games Level Up"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2026/03/level-up-your-game.html",
          "title": "Level Up: Test Sidekick and prepare for upcoming program milestones",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2026-03-11"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Google chooses which games to feature and does not describe how the uplift was measured.",
        "tr": "Hangi oyunların öne çıkarılacağını Google seçiyor ve artışın nasıl ölçüldüğünü açıklamıyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "global-assault-store-listing-experiments-android-developers-blog",
      "kind": "experiment",
      "app": "Global Assault",
      "app_disclosed": true,
      "developer": "Kongregate",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Kongregate's store listing experiments for Global Assault found an icon that drove 92% more installs, and the improved listing raised installs by 45%.",
        "tr": "Kongregate'in Global Assault için yaptığı mağaza sayfası deneyleri %92 daha fazla kurulum getiren bir simge buldu; iyileştirilen sayfa kurulumları %45 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Installs with the winning icon variant",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 92,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Installs with the variant screenshots",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 14,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Installs on the improved store listing page",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 45,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "store-listing-experiments",
        "icon",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Kongregate"
      },
      "tools": [
        "Play Console store listing experiments"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2015/10/learn-top-tips-from-kongregate-to.html",
          "title": "Learn top tips from Kongregate to achieve success with Store Listing Experiments",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2015-10-28"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The 45% figure covers the whole improved page, which also used new text descriptions.",
        "tr": "%45'lik rakam, yeni metin açıklamalarının da kullanıldığı iyileştirilmiş sayfanın tamamına ait."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "custom-store-listings-mau-study-android-developers-blog",
      "kind": "study",
      "app": "Google Play titles using custom store listings",
      "app_disclosed": false,
      "developer": null,
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "multiple",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Google's internal comparison from November 2022 found that custom store listings can raise an app's or game's monthly active users by an average of over 3.5%.",
        "tr": "Google'ın Kasım 2022 tarihli iç karşılaştırmasına göre özel mağaza girişleri, bir uygulama ya da oyunun aylık aktif kullanıcı sayısını ortalama %3,5'in üzerinde artırabiliyor."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "other",
          "label": "Monthly active users, titles using custom store listings vs titles that don't (average, over 3.5%)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 3.5,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "custom-store-listings"
      ],
      "timeframe": {
        "start": "2022-11",
        "end": "2022-11",
        "duration_months": null
      },
      "executed_by": {
        "type": "researchers",
        "name": "Google Play"
      },
      "tools": [
        "Play Console custom store listings"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2023/09/grow-user-acquisition-and-store-conversions-with-updated-play-store-listing-certificate-course.html",
          "title": "Grow user acquisition and store conversions with the updated Play Store Listing Certificate course",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2023-09-07"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Titles that use custom store listings may differ from those that don't in other ways, so this is a correlation rather than a controlled test.",
        "tr": "Özel mağaza girişi kullanan uygulamalar, kullanmayanlardan başka açılardan da farklı olabilir. Bu yüzden sonuç kontrollü bir test değil, bir korelasyon."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "promotional-content-featuring-study-google-play",
      "kind": "study",
      "app": "Google Play titles using promotional content",
      "app_disclosed": false,
      "developer": null,
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "multiple",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Apps that submitted promotional content and requested featuring saw over twice as many Explore acquisitions during a featuring window, in Google's analysis of about 6,000 events from over 2,000 titles.",
        "tr": "Google'ın 2.000'den fazla uygulama ve oyundan gelen yaklaşık 6.000 etkinliği incelediği analize göre, tanıtım içeriği gönderip öne çıkarılma talep eden uygulamalar, öne çıkarılma döneminde Keşfet'ten iki kattan fazla edinim elde etti."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Explore acquisitions during a featuring window (over twice as many)",
          "before": null,
          "after": null,
          "value": 2,
          "unit": "x",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Median uplift among events with statistically significant uplift",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 106,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "High-quality events analyzed (about 6k)",
          "before": null,
          "after": null,
          "value": 6000,
          "unit": "events",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Titles that submitted the events (over 2k)",
          "before": null,
          "after": null,
          "value": 2000,
          "unit": "titles",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "promotional-content",
        "featuring"
      ],
      "timeframe": {
        "start": "2023-11",
        "end": "2024-01",
        "duration_months": 3
      },
      "executed_by": {
        "type": "researchers",
        "name": "Google Play"
      },
      "tools": [
        "Google Play promotional content"
      ],
      "sources": [
        {
          "url": "https://google.play/business/programs/promotionalcontent/",
          "title": "Promotional content",
          "publisher": "Google Play",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Google's 106% median uplift covers only the events with a statistically significant uplift (just over half of the ~6,000), so it overstates the effect of a typical event.",
        "tr": "Google'ın %106'lık medyan artışı yalnızca istatistiksel olarak anlamlı artış gösteren etkinlikleri (yaklaşık 6.000 etkinliğin yarısından biraz fazlası) kapsıyor; bu yüzden tipik bir etkinliğin etkisini olduğundan yüksek gösteriyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "promotional-content-vs-similar-titles-study-android-developers-blog",
      "kind": "study",
      "app": "Google Play titles using promotional content cards",
      "app_disclosed": false,
      "developer": null,
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "multiple",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Titles using Google Play promotional content cards saw on average 5.1% more 28-day active users and 3.6% more revenue than similar titles that don't.",
        "tr": "Google Play tanıtım içeriği kartlarını kullanan uygulamalar, kullanmayan benzer uygulamalara göre ortalama %5,1 daha fazla 28 günlük aktif kullanıcı ve %3,6 daha fazla gelir elde etti."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "other",
          "label": "28-day active users vs similar titles (December 2022 figure)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 5.1,
          "period": null,
          "store": null
        },
        {
          "type": "revenue",
          "label": "Revenue vs similar titles (December 2022 figure)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 3.6,
          "period": null,
          "store": null
        },
        {
          "type": "other",
          "label": "28-day active users vs developers not using LiveOps (May 2022 figure)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 5,
          "period": null,
          "store": null
        },
        {
          "type": "revenue",
          "label": "Revenue vs developers not using LiveOps (May 2022 figure)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 4,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "promotional-content"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "researchers",
        "name": "Google Play"
      },
      "tools": [
        "Google Play promotional content (LiveOps)"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2022/12/notes-from-google-play-growing-for-next-decade.html",
          "title": "Notes from Google Play: growing for the next decade",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2022-12-12"
        },
        {
          "url": "https://android-developers.googleblog.com/2022/05/whats-new-in-google-play.html",
          "title": "What's new in Google Play",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2022-05-11"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "An observational comparison with similar titles, not a controlled test; LiveOps was the earlier name of promotional content.",
        "tr": "Kontrollü bir test değil, benzer uygulamalarla yapılan gözleme dayalı bir karşılaştırma. LiveOps, tanıtım içeriğinin önceki adı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "portrait-store-listing-video-study-android-developers-blog",
      "kind": "study",
      "app": "Google Play titles with portrait store listing videos",
      "app_disclosed": false,
      "developer": null,
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "multiple",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Google's early results show that full-screen portrait videos on store listings lift conversions by 5% and video completions by 9%.",
        "tr": "Google'ın ilk sonuçlarına göre mağaza sayfalarındaki tam ekran dikey videolar dönüşümleri %5, videoların sonuna kadar izlenmesini %9 artırıyor."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Conversions with full-screen portrait videos",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 5,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Total watch time",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 7,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Video completion count",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 9,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "app-preview-video"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "researchers",
        "name": "Google Play"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2024/10/whats-new-in-google-play.html",
          "title": "Updates to power your growth on Google Play",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2024-10-31"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Early results; Google gives no sample size, period or comparison group.",
        "tr": "İlk sonuçlar; Google örneklem büyüklüğü, dönem ya da karşılaştırma grubu vermiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "habitkit-screenshot-test-sebastian-roehl",
      "kind": "experiment",
      "app": "HabitKit",
      "app_disclosed": true,
      "developer": "Sebastian Röhl",
      "stores": [
        "app-store"
      ],
      "app_store_id": "6443918070",
      "play_package": null,
      "category": "productivity",
      "monetization": "subscription",
      "company_size": "solo",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "HabitKit's redesigned, modern screenshots lost a product page optimization test: the old screenshots converted at 11.37%, the new ones at 10.16%.",
        "tr": "HabitKit'in yeniden tasarlanan modern ekran görüntüleri ürün sayfası A/B testini kaybetti: eski ekran görüntülerinin dönüşüm oranı %11,37, yenilerinin %10,16 oldu."
      },
      "result": "negative",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Conversion rate: old screenshots (before) vs. redesigned screenshots (after)",
          "before": 11.37,
          "after": 10.16,
          "value": null,
          "unit": "%",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "screenshots",
        "product-page-optimization"
      ],
      "timeframe": {
        "start": "2025-08",
        "end": "2025-09",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Sebastian Röhl"
      },
      "tools": [
        "App Store Connect"
      ],
      "sources": [
        {
          "url": "https://sebastianroehl.substack.com/p/building-an-indie-app-business-74",
          "title": "Building An Indie App Business #74",
          "publisher": "Sebastian Röhl (Substack)",
          "type": "first-party",
          "published": "2025-08-24"
        },
        {
          "url": "https://sebastianroehl.substack.com/p/building-an-indie-app-business-75",
          "title": "Building An Indie App Business #75",
          "publisher": "Sebastian Röhl (Substack)",
          "type": "first-party",
          "published": "2025-09-07"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The new screenshots were made by Matt Cowlin. The developer gives no confidence level or impression count beyond “a good number of impressions”.",
        "tr": "Yeni ekran görüntülerini Matt Cowlin hazırladı. Geliştirici güven düzeyi ya da gösterim sayısı vermiyor, yalnızca “iyi sayıda gösterim” diyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "happy-scale-subtitle-fix-russ-shanahan",
      "kind": "app",
      "app": "Happy Scale",
      "app_disclosed": true,
      "developer": "Russ Shanahan",
      "stores": [
        "app-store"
      ],
      "app_store_id": "532430574",
      "play_package": null,
      "category": "health-fitness",
      "monetization": "freemium",
      "company_size": "solo",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "When an App Store bug stopped indexing the last word of 30-character subtitles, Happy Scale fell from #1 for “weight loss tracker” and lost 44% of daily downloads; a shorter subtitle restored the rank within hours.",
        "tr": "App Store'daki bir hata 30 karakterlik altbaşlıkların son kelimesini dizinlememeye başlayınca Happy Scale, “weight loss tracker” aramasındaki 1. sırasını ve günlük indirmelerinin %44'ünü kaybetti; daha kısa bir altbaşlık sırasını birkaç saat içinde geri getirdi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "keyword_rank",
          "label": "Rank for “weight tracker” and “weight loss tracker”: #1 before the bug, outside the top 400 during it",
          "before": 1,
          "after": null,
          "value": 400,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Daily downloads while the subtitle's last word was not indexed",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -44,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "keyword_rank",
          "label": "Rank after shortening the subtitle to “Weight Loss Tracker” (back at the original position)",
          "before": null,
          "after": null,
          "value": 1,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "subtitle"
      ],
      "timeframe": {
        "start": "2019-05-18",
        "end": "2019-05-30",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Russ Shanahan"
      },
      "tools": [
        "Appfigures",
        "Sensor Tower"
      ],
      "sources": [
        {
          "url": "https://russ.app/2019/05/delisted-overnight",
          "title": "Delisted Overnight: A Cautionary Tale for Indie iOS Developers",
          "publisher": "Russ Shanahan",
          "type": "first-party",
          "published": "2019-05-29"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The drop came from an App Store indexing bug, not a metadata change: the old subtitle “Predictive Weight Loss Tracker” used all 30 characters. The fix was found by AppFollow's Ilia Kukharev; the post doesn't name the storefront or quantify the download recovery.",
        "tr": "Düşüş bir meta veri değişikliğinden değil, App Store'daki bir dizinleme hatasından kaynaklandı: eski altbaşlık “Predictive Weight Loss Tracker” 30 karakterin tamamını kullanıyordu. Çözümü AppFollow'dan Ilia Kukharev buldu; yazı mağaza ülkesini belirtmiyor ve indirmelerdeki toparlanmayı rakamla vermiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "hashnote-play-picks-ryanharter",
      "kind": "app",
      "app": "Hashnote",
      "app_disclosed": true,
      "developer": "Ryan Harter",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.ryanharter.hashnote",
      "category": "productivity",
      "monetization": "ads",
      "company_size": "solo",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Picked for Google Play's Play Picks, the note app Hashnote jumped from 50–60 downloads a day to 1,700 and then 2,500, and gained about 15,000 downloads in a week.",
        "tr": "Google Play'in Play Picks bölümüne seçilen not uygulaması Hashnote, günde 50–60 indirmeden 1.700'e, ardından 2.500'e çıktı ve bir haftada yaklaşık 15.000 indirme kazandı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Downloads on the first day of the jump (50–60 a day before)",
          "before": null,
          "after": 1700,
          "value": null,
          "unit": "installs",
          "change_pct": null,
          "period": "2013-08",
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "New installs on the second day",
          "before": null,
          "after": null,
          "value": 2500,
          "unit": "installs",
          "change_pct": null,
          "period": "2013-08",
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "New downloads in about a week of featuring",
          "before": null,
          "after": null,
          "value": 15000,
          "unit": "installs",
          "change_pct": null,
          "period": "2013-08",
          "store": "google-play"
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2013-08",
        "end": "2013-08",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Ryan Harter"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://ryanharter.com/blog/2013/08/what-to-expect-when-being-featured-on-google-play/",
          "title": "What to Expect When Being Featured on Google Play",
          "publisher": "Ryan Harter",
          "type": "first-party",
          "published": "2013-08-20"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Google approached the developer after the app was spotted. The jump began the day Catch.com announced its closure and an ad-supported version shipped, so not all of it is from the feature.",
        "tr": "Uygulama fark edildikten sonra Google geliştiriciyle iletişime geçti. Sıçrama, Catch.com'un kapanacağını duyurduğu ve reklamlı sürümün yayınlandığı gün başladı; bu yüzden artışın tamamı öne çıkarılmadan gelmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "hay-day-play-quests-android-developers-blog",
      "kind": "app",
      "app": "Hay Day",
      "app_disclosed": true,
      "developer": "Supercell",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.supercell.hayday",
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "FI",
      "markets": [],
      "headline": {
        "en": "Play-activated quests that reward Hay Day achievements with Play Points produced an average 177% uplift in installs.",
        "tr": "Hay Day başarımlarını Play Points ile ödüllendiren ve Play tarafından etkinleştirilen görevler, kurulumlarda ortalama %177 artış sağladı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Average uplift in installs from quests (incremental installs over a 14-day period, partner data)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 177,
          "period": "14 days",
          "store": "google-play"
        }
      ],
      "tactics": [
        "featuring",
        "other"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Supercell"
      },
      "tools": [
        "Play Games Services",
        "Google Play Points"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2025/06/get-ready-for-next-generation-gameplay-play-games-services.html",
          "title": "Get ready for the next generation of gameplay powered by Play Games Services",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2025-06-30"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The figure comes from Supercell's own data. Quests require Play Points participation, Play Games Services v2 and achievements set up in Play Console.",
        "tr": "Rakam Supercell'in kendi verisine dayanıyor. Görevler için Play Points'e katılım, Play Games Services v2 ve Play Console'da tanımlanmış başarımlar gerekiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "headspace-in-app-review-api-android-developers",
      "kind": "app",
      "app": "Headspace",
      "app_disclosed": true,
      "developer": "Headspace",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.getsomeheadspace.android",
      "category": "health-fitness",
      "monetization": "subscription",
      "company_size": "unknown",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "After adding the In-App Review API during an app rewrite, Headspace's Play store listing rating rose from 3.56 to 4.7 between Q2 and Q4 2020.",
        "tr": "Headspace, uygulamayı baştan yazarken In-App Review API'yi ekledi; Play mağaza sayfasındaki puanı 2020'nin 2. ve 4. çeyrekleri arasında 3,56'dan 4,7'ye çıktı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "Store listing review score",
          "before": 3.56,
          "after": 4.7,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": "Q2 to Q4 2020",
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Monthly active users (global)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 15,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "ratings-reviews",
        "app-quality"
      ],
      "timeframe": {
        "start": "2020",
        "end": "2020",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Headspace"
      },
      "tools": [
        "Google Play In-App Review API"
      ],
      "sources": [
        {
          "url": "https://developer.android.com/stories/apps/headspace-excellence",
          "title": "Headspace's Android reboot increases monthly active users by 15%",
          "publisher": "Android Developers",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The rating rose while the whole Android app was being rewritten, so the review prompt is not the only cause.",
        "tr": "Puan, Android uygulamasının tamamı yeniden yazılırken yükseldi. Bu yüzden tek neden yorum isteği değil."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "hobnob-icon-test-splitmetrics",
      "kind": "experiment",
      "app": "Hobnob",
      "app_disclosed": true,
      "developer": "Hobnob",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "lifestyle",
      "monetization": "unknown",
      "company_size": "startup",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "An icon that beat Hobnob's rebranded icon by 64% in A/B tests brought its App Store conversion rate back to pre-rebrand levels.",
        "tr": "A/B testlerinde Hobnob'un marka yenilemesiyle gelen simgesini %64 geride bırakan simge, App Store dönüşüm oranını marka yenilemesi öncesindeki seviyeye geri getirdi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Winning icon vs rebranded icon",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 64,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Description tests, conversion uplift (each of two tests)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 13,
          "period": null,
          "store": null
        },
        {
          "type": "conversion_rate",
          "label": "Same-background screenshot set (an Android winner) on iOS",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -20,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Product-page-view-to-download rate at Android launch",
          "before": null,
          "after": null,
          "value": 60,
          "unit": "%",
          "change_pct": null,
          "period": "first month on Google Play",
          "store": "google-play"
        }
      ],
      "tactics": [
        "icon",
        "screenshots",
        "long-description",
        "app-name-title"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 5
      },
      "executed_by": {
        "type": "in-house",
        "name": "Hobnob"
      },
      "tools": [
        "SplitMetrics Optimize"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/hobnob-app-optimizing-with-splitmetrics/",
          "title": "Hobnob: App Optimizing with SplitMetrics Alters Company's Trajectory and Triggers 64% Conversion Boost",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": true,
      "notes": {
        "en": "Told by Hobnob's growth engineer on SplitMetrics' site. A screenshot style that won on Android cut iOS conversion by 20%, and title tests showed no significant effect.",
        "tr": "Hikâyeyi Hobnob'un büyüme mühendisi SplitMetrics'in sitesinde anlatıyor. Android'de kazanan bir ekran görüntüsü stili iOS'ta dönüşümü %20 düşürdü; başlık testlerinde anlamlı bir etki görülmedi."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "jigger-screenshot-test-indiedeveloperdiaries",
      "kind": "experiment",
      "app": "Jigger: Cocktail Drink Recipes",
      "app_disclosed": true,
      "developer": "Oleh Zasadnyy",
      "stores": [
        "app-store"
      ],
      "app_store_id": "1497308666",
      "play_package": null,
      "category": "food-drink",
      "monetization": "free",
      "company_size": "solo",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "In a product page optimization test, Jigger's redesigned benefit-led screenshots converted at 6.01% against 4.63% for the original page (+29.79%), though App Store Connect marked the result inconclusive.",
        "tr": "Bir ürün sayfası A/B testinde Jigger'ın yeniden tasarlanan, fayda odaklı ekran görüntülerinin dönüşüm oranı %6,01 oldu, orijinal sayfanınki %4,63'tü (+%29,79); ancak App Store Connect sonucu belirsiz (inconclusive) olarak işaretledi."
      },
      "result": "mixed",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Conversion rate, original product page vs. redesigned screenshots (treatment A)",
          "before": 4.63,
          "after": 6.01,
          "value": null,
          "unit": "%",
          "change_pct": 29.79,
          "period": "2025-05-13 to 2025-06-02",
          "store": "app-store"
        }
      ],
      "tactics": [
        "screenshots",
        "product-page-optimization"
      ],
      "timeframe": {
        "start": "2025-05-13",
        "end": "2025-06-02",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Oleh Zasadnyy"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://indiedeveloperdiaries.substack.com/p/how-i-improved-my-apps-conversion",
          "title": "How I Improved My App's Conversion Rate in 2 Weeks",
          "publisher": "Indie Developer Diaries (Substack)",
          "type": "first-party",
          "published": "2025-06-09"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Marked mixed: App Store Connect called the test inconclusive, so the lift is not statistically confirmed; the developer rolled the new screenshots out on both stores anyway. The figures are in an App Store Connect screenshot in the post.",
        "tr": "Sonuç karışık olarak işaretlendi: App Store Connect testi belirsiz saydı, yani artış istatistiksel olarak doğrulanmadı. Geliştirici yeni ekran görüntülerini yine de iki mağazada da yayına aldı. Rakamlar yazıdaki bir App Store Connect ekran görüntüsünde yer alıyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "jigger-subtitle-keywords-indiedeveloperdiaries",
      "kind": "app",
      "app": "Jigger: Cocktail Drink Recipes",
      "app_disclosed": true,
      "developer": "Oleh Zasadnyy",
      "stores": [
        "app-store"
      ],
      "app_store_id": "1497308666",
      "play_package": null,
      "category": "food-drink",
      "monetization": "free",
      "company_size": "solo",
      "hq_country": null,
      "markets": [
        "UA"
      ],
      "headline": {
        "en": "After its solo developer rewrote the subtitle and keyword list around low-competition terms, Jigger's product page views rose from 4–10 to over 20 a day and the app ranked #1 for 10 keywords in the Ukrainian App Store.",
        "tr": "Uygulamayı tek başına geliştiren kişi altbaşlığı ve anahtar kelime listesini düşük rekabetli terimlere göre yeniden yazınca, Jigger'ın ürün sayfası görüntülemeleri günde 4–10'dan 20'nin üzerine çıktı ve uygulama Ukrayna App Store'unda 10 anahtar kelimede 1. sıraya yerleşti."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "product_page_views",
          "label": "Product page views per day after the update (4–10 a day before)",
          "before": null,
          "after": 20,
          "value": null,
          "unit": "views per day",
          "change_pct": null,
          "period": "2025-04-04 to 2025-04-13",
          "store": "app-store"
        },
        {
          "type": "keywords_ranked",
          "label": "Keywords ranked #1 in the Ukrainian App Store",
          "before": null,
          "after": null,
          "value": 10,
          "unit": "keywords",
          "change_pct": null,
          "period": "2025-04",
          "store": "app-store"
        },
        {
          "type": "top10_keywords",
          "label": "Tracked keywords in the top 10 in the Ukrainian App Store (of 154 tracked)",
          "before": null,
          "after": null,
          "value": 65,
          "unit": "keywords",
          "change_pct": null,
          "period": "2025-04",
          "store": "app-store"
        }
      ],
      "tactics": [
        "subtitle",
        "keyword-field",
        "keyword-research"
      ],
      "timeframe": {
        "start": "2025-04-04",
        "end": "2025-04-13",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Oleh Zasadnyy"
      },
      "tools": [
        "Astro"
      ],
      "sources": [
        {
          "url": "https://indiedeveloperdiaries.substack.com/p/ranked-1-for-10-keywords-heres-how",
          "title": "Ranked #1 for 10 Keywords: Here’s How I Did It",
          "publisher": "Indie Developer Diaries (Substack)",
          "type": "first-party",
          "published": "2025-04-14"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "A window of about ten days with no download figures; page views are not split by country, and the keyword ranks are for the Ukrainian storefront only.",
        "tr": "Yaklaşık on günlük bir dönem; indirme rakamı yok. Sayfa görüntülemeleri ülkeye göre ayrılmamış ve anahtar kelime sıraları yalnızca Ukrayna App Store'una ait."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "koo-custom-store-listings-google-play",
      "kind": "app",
      "app": "Koo",
      "app_disclosed": true,
      "developer": "Koo",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "social",
      "monetization": "unknown",
      "company_size": "startup",
      "hq_country": "IN",
      "markets": [],
      "headline": {
        "en": "Country-tailored custom store listings in local languages lifted Koo's organic installs by 15% in countries where the national language is not English.",
        "tr": "Ülkelere göre hazırlanıp yerel dillerde yazılan özel mağaza girişleri, ulusal dili İngilizce olmayan ülkelerde Koo'nun organik kurulumlarını %15 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "organic_installs",
          "label": "Organic installs in non-English languages, in countries where the national language is not English",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 15,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Daily active users",
          "before": null,
          "after": null,
          "value": 3,
          "unit": "x",
          "change_pct": null,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "custom-store-listings",
        "localization",
        "feature-graphic",
        "screenshots",
        "store-listing-experiments",
        "ratings-reviews"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Koo"
      },
      "tools": [
        "Play Console custom store listings",
        "Play Console translation services",
        "Android vitals"
      ],
      "sources": [
        {
          "url": "https://google.play/business/case-studies/koo/",
          "title": "Koo witnesses a 15% spike in organic installs with custom store listings",
          "publisher": "Google Play",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Koo credits the install growth to listing experiments, ratings management and custom store listings together; the DAU figure is not tied to the listings alone.",
        "tr": "Koo, kurulum artışını mağaza sayfası deneyleri, puan yönetimi ve özel mağaza girişlerinin birlikte etkisine bağlıyor. DAU rakamı yalnızca bu girişlere bağlanamaz."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "magic-jigsaw-puzzles-in-app-event-zimad",
      "kind": "app",
      "app": "Magic Jigsaw Puzzles",
      "app_disclosed": true,
      "developer": "ZiMAD",
      "stores": [
        "app-store"
      ],
      "app_store_id": "439873467",
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "A puzzle pack promoted as an App Store in-app event earned 60% more revenue than the packs released alongside it without an event.",
        "tr": "App Store'da uygulama içi etkinlik olarak tanıtılan bir yapboz paketi, onunla birlikte etkinliksiz çıkan paketlerden %60 daha fazla gelir getirdi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "revenue",
          "label": "Revenue of the pack promoted as an in-app event vs. the other packs released at the same time",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 60,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Users reached by an in-app event for a Disney collaboration (around)",
          "before": null,
          "after": null,
          "value": 1000000,
          "unit": "users",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "in-app-events"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "ZiMAD"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.gamedeveloper.com/marketing/how-to-promote-your-game-using-inn-app-events",
          "title": "How to promote your game using In-App events",
          "publisher": "Game Developer (ZiMAD blog post)",
          "type": "first-party",
          "published": "2023-08-09"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Shared in a blog post with insights from ZiMAD's head of ASO. Four premium packs launched together and one was promoted as an event; no dates, absolute figures or definition of 'reached' are given.",
        "tr": "ZiMAD'ın ASO yöneticisinin görüşlerine dayanan bir blog yazısında paylaşıldı. Dört premium paket birlikte çıktı ve biri etkinlik olarak tanıtıldı; tarih, mutlak rakam ya da 'ulaşılan' tanımı verilmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "mallzee-icon-title-tests-splitmetrics",
      "kind": "experiment",
      "app": "Mallzee",
      "app_disclosed": true,
      "developer": "Mallzee",
      "stores": [
        "app-store"
      ],
      "app_store_id": "681106862",
      "play_package": "com.mallzee.mallzee",
      "category": "shopping",
      "monetization": "unknown",
      "company_size": "startup",
      "hq_country": "GB",
      "markets": [],
      "headline": {
        "en": "Mallzee's new icon and title ideas lost to the originals in tests (an inverted-colour icon converted 14% worse) before a brand-name logo icon raised App Store conversion by 10%.",
        "tr": "Mallzee'nin yeni simge ve başlık fikirleri testlerde orijinallere yenildi (renkleri ters çevrilmiş simge %14 daha kötü dönüşüm sağladı); ardından marka adını taşıyan logo simgesi App Store dönüşümünü %10 artırdı."
      },
      "result": "mixed",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Inverted-colour logo icon vs original",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -14,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Original icon's advantage over a fashion-focused icon",
          "before": null,
          "after": null,
          "value": 28,
          "unit": "%",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Title option 1 vs existing title",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -25,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Title option 2 vs existing title",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -17.5,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Brand-name logo icon, now live",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 10,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "icon",
        "app-name-title"
      ],
      "timeframe": {
        "start": "2017",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Mallzee"
      },
      "tools": [
        "SplitMetrics Optimize"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/mallzee-interpretes-store-optimization-results/",
          "title": "Mallzee: Learning Value of Store Optimization Negative Results and Getting 10% Conversion Improvement",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": true,
      "notes": {
        "en": "The losing variants were caught in SplitMetrics tests and never shipped; the source doesn't say whether the 10% gain was measured in a test or on the live store.",
        "tr": "Kaybeden varyantlar SplitMetrics testlerinde elendi ve hiç yayına alınmadı. Kaynak, %10'luk artışın testte mi yoksa canlı mağazada mı ölçüldüğünü belirtmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "megapolis-app-preview-video-appfollow",
      "kind": "app",
      "app": "Megapolis",
      "app_disclosed": true,
      "developer": "Social Quantum",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": "580765736",
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "A new, more dynamic App Store preview video, added after icon and keyword work, roughly doubled Megapolis installs (+110%) and raised impression-to-install conversion by 82.7%.",
        "tr": "Simge ve anahtar kelime çalışmalarının ardından eklenen daha dinamik yeni App Store tanıtım videosu, Megapolis'in kurulumlarını yaklaşık iki katına çıkardı (+%110) ve gösterimden kuruluma dönüşümü %82,7 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Installs after the preview video update (overall result)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 110,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Impression-to-install conversion rate",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 82.7,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "top10_keywords",
          "label": "Keywords in the top 10 after adding keywords to title, subtitle and description",
          "before": null,
          "after": null,
          "value": 2,
          "unit": "x",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "top10_keywords",
          "label": "Keywords in the top 10 after adding keywords to title, subtitle and keyword field",
          "before": null,
          "after": null,
          "value": 3,
          "unit": "x",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "app-preview-video",
        "icon",
        "app-name-title",
        "subtitle",
        "keyword-field",
        "long-description",
        "localization"
      ],
      "timeframe": {
        "start": "2018-12",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Social Quantum"
      },
      "tools": [
        "AppFollow"
      ],
      "sources": [
        {
          "url": "https://appfollow.io/blog/case-study-how-social-quantum-increased-organic-installs-by-110-with-app-preview-video",
          "title": "Social Quantum Case Study: How to Increase Organic Installs by 110%",
          "publisher": "AppFollow (guest post by Social Quantum)",
          "type": "first-party",
          "published": "2019-05-14"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": true,
      "notes": {
        "en": "Written by Social Quantum's senior ASO specialist on AppFollow's blog. Pre/post comparison, not an A/B test; the video went live in English locales during the holiday season, which the team flags as a possible seasonal effect. The start month is inferred from the post date.",
        "tr": "Yazı, Social Quantum'un kıdemli ASO uzmanı tarafından AppFollow blogunda yayımlandı. A/B testi değil, önce-sonra karşılaştırması; video tatil sezonunda İngilizce yerelleştirmelerde yayına girdi ve ekip bunun mevsimsel bir etki olabileceğini belirtiyor. Başlangıç ayı yazının tarihinden çıkarıldı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "merge-dragons-android-vitals-google-play",
      "kind": "app",
      "app": "Merge Dragons!",
      "app_disclosed": true,
      "developer": "Gram Games (Zynga)",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.gramgames.mergedragons",
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Fixing a crash found through Android vitals cut Merge Dragons! crashes per player by 65–70% and its 1-star reviews by about 50%.",
        "tr": "Android vitals ile bulunan bir çökmenin giderilmesi, Merge Dragons! oyununda oyuncu başına çökmeleri %65–70, 1 yıldızlı yorumları yaklaşık %50 azalttı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "ratings_count",
          "label": "1-star reviews (about 50% fewer)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -50,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Crashes per player (65–70% fewer)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -65,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "app-quality"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Gram Games (Zynga)"
      },
      "tools": [
        "Android vitals"
      ],
      "sources": [
        {
          "url": "https://google.play/business/case-studies/gramgames/",
          "title": "Gram Games uses Android vitals to reduce 1-star reviews by 50%",
          "publisher": "Google Play",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "moveinsync-ios-rating-prompt-moveinsync",
      "kind": "app",
      "app": "MoveInSync",
      "app_disclosed": true,
      "developer": "MoveInSync Technology Solutions",
      "stores": [
        "app-store"
      ],
      "app_store_id": "962949521",
      "play_package": null,
      "category": "utilities",
      "monetization": "free",
      "company_size": "unknown",
      "hq_country": "IN",
      "markets": [],
      "headline": {
        "en": "Adding Apple's in-app rating prompt at good moments took MoveInSync from about 60 to 1,016 ratings a week and its iOS rating from 4.1 to 4.7 in two months.",
        "tr": "Apple'ın uygulama içi puan isteğini uygun anlarda göstermeye başlayan MoveInSync, haftalık puan sayısını yaklaşık 60'tan 1.016'ya, iOS puanını iki ayda 4,1'den 4,7'ye çıkardı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "ratings_count",
          "label": "Ratings per week: before vs. the week the new version shipped",
          "before": 60,
          "after": 1016,
          "value": null,
          "unit": "ratings/week",
          "change_pct": 1593.4,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "ratings_count",
          "label": "Ratings per week afterwards (350+)",
          "before": null,
          "after": null,
          "value": 350,
          "unit": "ratings/week",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "rating_avg",
          "label": "Average iOS rating: before vs. two months after the release",
          "before": 4.1,
          "after": 4.7,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "rating_avg",
          "label": "Average iOS rating less than two weeks after the release",
          "before": null,
          "after": null,
          "value": 4.3,
          "unit": "stars",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Share of 5-star ratings in the release week (947 of 1,016)",
          "before": null,
          "after": null,
          "value": 93.2,
          "unit": "%",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "ratings-reviews"
      ],
      "timeframe": {
        "start": "2023-06",
        "end": "2023-08",
        "duration_months": 2
      },
      "executed_by": {
        "type": "in-house",
        "name": "MoveInSync"
      },
      "tools": [
        "SKStoreReviewController"
      ],
      "sources": [
        {
          "url": "https://moveinsync.com/tech_blog/how-we-transformed-ios-ratings-from-4-1-to-4-7",
          "title": "How We Transformed iOS Ratings from 4.1 to 4.7?",
          "publisher": "MoveInSync",
          "type": "first-party",
          "published": "2024-06-04"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The prompt was shown after positive moments such as a completed trip. Before, users had to leave the app to rate it, and the rating sat at 4.1 from October 2022 to June 2023.",
        "tr": "Puan isteği, tamamlanan bir yolculuk gibi olumlu anlardan sonra gösterildi. Öncesinde kullanıcılar puan vermek için uygulamadan çıkmak zorundaydı; puan Ekim 2022'den Haziran 2023'e kadar 4,1'de kaldı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "myjio-anr-reduction-android-developers",
      "kind": "app",
      "app": "MyJio",
      "app_disclosed": true,
      "developer": "Jio",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "utilities",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "IN",
      "markets": [],
      "headline": {
        "en": "MyJio cut its ANR rate by 40% after working through ANRs reported in Play Console, and its Play Store ratings improved by 18%.",
        "tr": "MyJio, Play Console'da raporlanan ANR'leri tek tek ele alarak ANR oranını %40 düşürdü; Play Store puanları da %18 iyileşti."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "Play Store ratings (the source does not say whether this is the average or the count)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 18,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "ANR rate",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -40,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "app-quality"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Jio"
      },
      "tools": [
        "Android vitals",
        "Android Studio",
        "Firebase Crashlytics"
      ],
      "sources": [
        {
          "url": "https://developer.android.com/stories/apps/myjio",
          "title": "MyJio reduces customer complaints by lowering ANRs by 40%",
          "publisher": "Android Developers",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The source does not say whether \"ratings improved by 18%\" means the average rating or the number of ratings.",
        "tr": "Kaynak, \"puanlar %18 iyileşti\" ifadesinin ortalama puanı mı yoksa puan sayısını mı kastettiğini belirtmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "peak-brain-training-icon-test-apple",
      "kind": "experiment",
      "app": "Peak - Brain Training",
      "app_disclosed": true,
      "developer": "PopReach",
      "stores": [
        "app-store"
      ],
      "app_store_id": "806223188",
      "play_package": null,
      "category": "education",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "CA",
      "markets": [],
      "headline": {
        "en": "In a 44-day product page optimization test, a brain icon beat Peak's original icon by 8% in conversion rate, while the robot icon the team expected to win lost 3.5%.",
        "tr": "44 günlük bir ürün sayfası A/B testinde beyin simgesi, Peak'in orijinal simgesini dönüşüm oranında %8 geçti; ekibin kazanmasını beklediği robot simgesi ise %3,5 geride kaldı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Brain icon vs. original icon (over 98% confidence)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 8,
          "period": "44-day test",
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Robot icon vs. original icon",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -3.5,
          "period": "44-day test",
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Orange-background icon vs. original icon",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -2.9,
          "period": "44-day test",
          "store": "app-store"
        },
        {
          "type": "impressions",
          "label": "Average impressions per treatment during the test",
          "before": null,
          "after": null,
          "value": 154000,
          "unit": "impressions",
          "change_pct": null,
          "period": "44-day test",
          "store": "app-store"
        }
      ],
      "tactics": [
        "icon",
        "product-page-optimization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "PopReach"
      },
      "tools": [
        "App Store Connect"
      ],
      "sources": [
        {
          "url": "https://developer.apple.com/app-store/product-page-optimization/",
          "title": "Product page optimization",
          "publisher": "Apple Developer",
          "type": "platform",
          "published": null
        },
        {
          "url": "https://developer.apple.com/videos/play/tech-talks/110349/",
          "title": "Make the most of product page optimization",
          "publisher": "Apple Developer (Tech Talks)",
          "type": "platform",
          "published": "2023-02-28"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Apple's page lists the -2.9% and -3.5% results without confidence levels. The team shipped the brain icon only after checking that those users' in-app engagement and purchases met its goals. The year of the test isn't given.",
        "tr": "Apple'ın sayfası -%2,9 ve -%3,5 sonuçlarını güven düzeyi vermeden listeliyor. Ekip beyin simgesini, bu kullanıcıların uygulama içi etkileşim ve satın alımlarının hedefleri karşıladığını doğruladıktan sonra yayına aldı. Testin yılı belirtilmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "phyphox-app-of-the-day-rwth-aachen",
      "kind": "app",
      "app": "phyphox",
      "app_disclosed": true,
      "developer": "RWTH Aachen University",
      "stores": [
        "app-store"
      ],
      "app_store_id": "1127319693",
      "play_package": null,
      "category": "education",
      "monetization": "free",
      "company_size": "unknown",
      "hq_country": "DE",
      "markets": [],
      "headline": {
        "en": "When phyphox was App of the Day, its daily App Store impressions jumped from about 5,000–6,000 to more than 1 million.",
        "tr": "phyphox Günün Uygulaması olduğunda günlük App Store gösterimleri yaklaşık 5.000–6.000'den 1 milyonun üzerine çıktı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "impressions",
          "label": "Daily App Store impressions: school-term average (about 5,000–6,000) vs. the App of the Day (more than 1 million)",
          "before": 6000,
          "after": 1000000,
          "value": null,
          "unit": "impressions/day",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2022-11",
        "end": "2022-11",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "phyphox team (RWTH Aachen University)"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://phyphox.org/news/app-of-the-day/",
          "title": "App of the Day",
          "publisher": "phyphox (RWTH Aachen University)",
          "type": "first-party",
          "published": "2022-11-16"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The post gives impressions only, not downloads. The team had prepared artwork knowing the app might be featured. The before value is the top of the stated range.",
        "tr": "Yazı indirme değil, yalnızca gösterim veriyor. Ekip, uygulamanın öne çıkarılabileceğini bildiği için görseller hazırlamıştı. Önceki değer, verilen aralığın üst sınırı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "popsa-app-name-change-popsa",
      "kind": "app",
      "app": "Popsa",
      "app_disclosed": true,
      "developer": "Popsa",
      "stores": [
        "app-store"
      ],
      "app_store_id": "936799728",
      "play_package": null,
      "category": "photo-video",
      "monetization": "unknown",
      "company_size": "startup",
      "hq_country": "GB",
      "markets": [],
      "headline": {
        "en": "Changing the App Store name from “Popsa - Print Photobooks” to “Popsa - Photo Books in 5 minutes” raised Popsa's download rate 400% almost overnight.",
        "tr": "App Store'daki uygulama adını “Popsa - Print Photobooks” yerine “Popsa - Photo Books in 5 minutes” yapmak, Popsa'nın indirme oranını neredeyse bir gecede %400 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Rate of people downloading the app after the name change",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 400,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Conversion rate in the week after adding an app preview video, as a share of the week before",
          "before": null,
          "after": null,
          "value": 106,
          "unit": "% of previous week",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "app-name-title",
        "app-preview-video"
      ],
      "timeframe": {
        "start": "2017-02",
        "end": "2017-07",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Popsa"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://blog.popsa.com/how-we-boosted-app-store-conversion-by-400/",
          "title": "Growth Hack: How we boosted App Store conversion by 400%",
          "publisher": "Popsa",
          "type": "first-party",
          "published": "2017-07-05"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "A before/after reading with no control group; the post gives no base rate or storefront. Earlier screenshot and keyword changes made little difference, and the preview video only took conversion to 106% of the week before.",
        "tr": "Kontrol grubu olmayan bir önce-sonra karşılaştırması; yazı başlangıç oranını ya da mağaza ülkesini vermiyor. Daha önceki ekran görüntüsü ve anahtar kelime değişiklikleri pek fark yaratmadı; tanıtım videosu ise dönüşümü yalnızca önceki haftanın %106'sına çıkardı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "psych-best-new-games-featuring-christian-baumgartner",
      "kind": "app",
      "app": "Psych",
      "app_disclosed": true,
      "developer": "Christian Baumgartner",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "ads",
      "company_size": "solo",
      "hq_country": null,
      "markets": [
        "US"
      ],
      "headline": {
        "en": "After Apple featured Psych in Best New Games in the US, solo developer Christian Baumgartner's game went from about 100 downloads a day to #8 among all US games and #2 in Action.",
        "tr": "Apple'ın Psych'i ABD'de En İyi Yeni Oyunlar listesinde öne çıkarmasının ardından, Christian Baumgartner'ın tek başına geliştirdiği oyun günde yaklaşık 100 indirmeden ABD'deki tüm oyunlar arasında 8. sıraya ve Aksiyon kategorisinde 2. sıraya çıktı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Daily downloads before the feature (about)",
          "before": null,
          "after": null,
          "value": 100,
          "unit": "installs/day",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "top_charts",
          "label": "Best US rank, Games overall",
          "before": null,
          "after": null,
          "value": 8,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "top_charts",
          "label": "Best US rank, Apps overall",
          "before": null,
          "after": null,
          "value": 38,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Best US rank, Action Games",
          "before": null,
          "after": null,
          "value": 2,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Best US rank, Arcade Games",
          "before": null,
          "after": null,
          "value": 4,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "App Store front-page features across 139 countries",
          "before": null,
          "after": null,
          "value": 518,
          "unit": "features",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Total downloads on the App Store, Google Play and Amazon (about)",
          "before": null,
          "after": null,
          "value": 2000000,
          "unit": "installs",
          "change_pct": null,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2015-01",
        "end": "2015-02",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Christian Baumgartner"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.gamedeveloper.com/business/psych-postmortem",
          "title": "Psych Postmortem",
          "publisher": "Game Developer (developer blog)",
          "type": "first-party",
          "published": "2016-02-09"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The feature began in the US and expanded to 138 countries a week later; the developer saw about as many downloads in the US as in the rest of the world combined. The 2 million total spans three stores.",
        "tr": "Öne çıkarılma ABD'de başladı, bir hafta sonra 138 ülkeye genişledi; geliştirici ABD'de, dünyanın geri kalanının toplamına yakın sayıda indirme aldı. 2 milyonluk toplam üç mağazayı kapsıyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "pubg-mobile-level-up-android-developers-blog",
      "kind": "app",
      "app": "PUBG MOBILE",
      "app_disclosed": true,
      "developer": "Tencent",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "enterprise",
      "hq_country": "CN",
      "markets": [],
      "headline": {
        "en": "After adopting Level Up features such as Quests and Leagues, PUBG MOBILE saw a 22% uplift in new installs from high-value players.",
        "tr": "Görevler ve Ligler gibi Level Up özelliklerini kullanmaya başlayan PUBG MOBILE, yüksek değerli oyunculardan gelen yeni kurulumlarda %22 artış gördü."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "New installs from high-value players",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 22,
          "period": "2026-05-12 to 2026-06-07",
          "store": "google-play"
        },
        {
          "type": "revenue",
          "label": "Spend per buyer, League participants vs non-participants",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 62,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "featuring",
        "app-quality",
        "other"
      ],
      "timeframe": {
        "start": "2026-05-12",
        "end": "2026-06-07",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Tencent"
      },
      "tools": [
        "Play Games Services",
        "Game Stats API",
        "Google Play Points"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2026/10/new-tools-for-discovery-and-engagement.html",
          "title": "New ways to drive smarter discovery, deeper engagement, and business growth on Google Play",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2026-10-13"
        },
        {
          "url": "https://google.play/business/levelup/",
          "title": "Google Play Games Level Up",
          "publisher": "Google Play",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Several Level Up changes came together (graphics performance, Game Stats, Leagues and Quests), and the figures are the partner's own data.",
        "tr": "Birden fazla Level Up değişikliği aynı anda yapıldı (grafik performansı, Game Stats, Ligler ve Görevler). Rakamlar iş ortağının kendi verisi."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "rapture-world-conquest-featuring-tundra-games",
      "kind": "app",
      "app": "Rapture - World Conquest",
      "app_disclosed": true,
      "developer": "Tundra Games",
      "stores": [
        "app-store"
      ],
      "app_store_id": "912227668",
      "play_package": null,
      "category": "games",
      "monetization": "paid",
      "company_size": "smb",
      "hq_country": "GB",
      "markets": [],
      "headline": {
        "en": "Apple featured Rapture – World Conquest at launch: downloads peaked at 750 a day in the US week and 1,100 a day in the worldwide week, then fell to 5–10 a day.",
        "tr": "Apple, Rapture – World Conquest'i çıkışta öne çıkardı: indirmeler ABD'deki öne çıkarılma haftasında günde 750'ye, dünya genelindeki haftada günde 1.100'e kadar çıktı, ardından günde 5–10'a düştü."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Peak daily downloads, first feature week (US store)",
          "before": null,
          "after": null,
          "value": 750,
          "unit": "installs/day",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Peak daily downloads, second feature week (most other countries)",
          "before": null,
          "after": null,
          "value": 1100,
          "unit": "installs/day",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Top 10 of the paid Strategy charts, in over 40 countries",
          "before": null,
          "after": null,
          "value": 10,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Daily downloads after the two-week feature ended (5 to 10 a day)",
          "before": null,
          "after": null,
          "value": 10,
          "unit": "installs/day",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2014-09",
        "end": "2014-10",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Tundra Games"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.gamedeveloper.com/business/the-first-8-months-going-free",
          "title": "The First 8 Months & Going Free",
          "publisher": "Game Developer (developer blog)",
          "type": "first-party",
          "published": "2015-05-18"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "A paid game at $2.99. A later update that added French, German and Spanish was not featured and brought no visible download gain in those markets.",
        "tr": "$2,99 fiyatlı ücretli bir oyun. Sonradan Fransızca, Almanca ve İspanyolca ekleyen güncelleme öne çıkarılmadı ve bu pazarlarda görünür bir indirme artışı getirmedi."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "reddit-performance-ratings-android-developers-blog",
      "kind": "app",
      "app": "Reddit",
      "app_disclosed": true,
      "developer": "Reddit",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.reddit.frontpage",
      "category": "social",
      "monetization": "ads",
      "company_size": "enterprise",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Reddit's performance work with R8 full mode and Jetpack Compose was followed by a 17% increase in its Google Play average rating.",
        "tr": "Reddit'in R8 tam modu ve Jetpack Compose ile yaptığı performans çalışmasının ardından Google Play ortalama puanı %17 arttı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "Google Play average rating after the Compose upgrade",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 17,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Share of global positive ratings (4 and 5 stars) after R8 full mode",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 4,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Total ANR errors after R8 full mode (almost 30% fewer)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -30,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "app-quality"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Reddit"
      },
      "tools": [
        "Baseline Profiles",
        "R8",
        "Jetpack Compose",
        "Android vitals"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2024/12/reddit-improved-app-startup-speed-using-baseline-profiles-r8.html",
          "title": "Reddit improved app startup speed by over 50% using Baseline Profiles and R8",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2024-12-12"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "run-5k-best-new-apps-featuring-aleksandar-vacic",
      "kind": "app",
      "app": "Run 5k",
      "app_disclosed": true,
      "developer": "Aleksandar Vacić",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "health-fitness",
      "monetization": "free",
      "company_size": "solo",
      "hq_country": null,
      "markets": [
        "US"
      ],
      "headline": {
        "en": "A place in the US App Store's Best New Apps took Run 5k from 20–30 downloads a day and below #1,000 to #4 in Health & Fitness, on about 4,000 downloads a day.",
        "tr": "ABD App Store'unda En İyi Yeni Uygulamalar listesine girmek, Run 5k uygulamasını günde 20–30 indirmeden ve 1.000. sıranın altından günde yaklaşık 4.000 indirmeyle Sağlık ve Fitness kategorisinde 4. sıraya taşıdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "category_rank",
          "label": "US Health & Fitness (free) rank: from well below #1,000 before the feature to a best of #4",
          "before": null,
          "after": 4,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Daily downloads: 20–30 before the feature vs. about 4,000 a day while in the top 10",
          "before": 30,
          "after": 4000,
          "value": null,
          "unit": "installs/day",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2014-11",
        "end": "2014-11",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Aleksandar Vacić"
      },
      "tools": [
        "App Annie"
      ],
      "sources": [
        {
          "url": "https://aplus.rs/2014/effect-of-app-store-only-feature-on-ranking-and-downloads/",
          "title": "Effect of App Store only feature on ranking and downloads",
          "publisher": "aplus.rs (Aleksandar Vacić)",
          "type": "first-party",
          "published": "2014-11-27"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The app sat 16th in the Best New Apps list, at the edge of the visible area, and had no press coverage, so the feature was its only exposure. The before value is the top of the stated range.",
        "tr": "Uygulama En İyi Yeni Uygulamalar listesinde, görünür alanın sınırında 16. sıradaydı ve basında yer almadı; bu yüzden öne çıkarılma tek görünürlük kaynağıydı. Önceki değer, verilen aralığın üst sınırı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "safeyoureye-rename-klukyanov",
      "kind": "app",
      "app": "SafeYourEye: Eye Strain Timer",
      "app_disclosed": true,
      "developer": "Kirill Lukyanov",
      "stores": [
        "app-store"
      ],
      "app_store_id": "6770624870",
      "play_package": null,
      "category": "health-fitness",
      "monetization": "unknown",
      "company_size": "solo",
      "hq_country": null,
      "markets": [
        "GB",
        "DE",
        "US"
      ],
      "headline": {
        "en": "Renaming the Mac app to \"SafeYourEye: Eye Strain Timer\", with a new subtitle, a keyword field cleared of duplicates and three new locales, lifted its \"eye strain\" rank from #130 to #9 in the UK, but it still got no new installs that month.",
        "tr": "Mac uygulamasının adını \"SafeYourEye: Eye Strain Timer\" olarak değiştirmek, yeni bir altbaşlık, tekrarlardan arındırılmış bir anahtar kelime alanı ve üç yeni yerelleştirmeyle birlikte, uygulamayı Birleşik Krallık'ta \"eye strain\" aramasında 130. sıradan 9. sıraya çıkardı; ama o ay yine de hiç yeni kurulum gelmedi."
      },
      "result": "mixed",
      "metrics": [
        {
          "type": "keyword_rank",
          "label": "\"eye strain\", UK",
          "before": 130,
          "after": 9,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": "2026-09-23/27 vs. 2026-10-09",
          "store": "app-store"
        },
        {
          "type": "keyword_rank",
          "label": "\"eye strain\", Germany",
          "before": 83,
          "after": 13,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": "2026-09-23/27 vs. 2026-10-09",
          "store": "app-store"
        },
        {
          "type": "keyword_rank",
          "label": "\"eye strain\", US",
          "before": 170,
          "after": 39,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": "2026-09-23/27 vs. 2026-10-09",
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "New installs over the month the post covers (Sep 16 – Oct 10, 2026)",
          "before": null,
          "after": null,
          "value": 0,
          "unit": "installs",
          "change_pct": null,
          "period": "2026-09 to 2026-10",
          "store": "app-store"
        }
      ],
      "tactics": [
        "app-name-title",
        "subtitle",
        "keyword-field",
        "localization"
      ],
      "timeframe": {
        "start": "2026-09-26",
        "end": "2026-10-09",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Kirill Lukyanov"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://dev.to/klukyanov/aso-on-my-own-apps-what-actually-moved-app-store-impressions-in-a-month-4jpi",
          "title": "ASO on my own apps: what actually moved App Store impressions in a month",
          "publisher": "DEV Community (Kirill Lukyanov)",
          "type": "first-party",
          "published": "2026-10-12"
        },
        {
          "url": "https://klukyanov.ru/notes/aso-app-store/",
          "title": "ASO для App Store (original, in Russian)",
          "publisher": "Kirill Lukyanov",
          "type": "first-party",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Ranks were read through the iTunes Search API, close to but not identical with the App Store. Narrower terms fell (\"eye care timer\" in the US from 39 to 100, \"20-20-20 rule\" out of the top 200), and several changes shipped together.",
        "tr": "Sıralar, sonuçları App Store'a yakın ama birebir aynı olmayan iTunes Search API üzerinden okundu. Daha dar terimlerde sıra düştü (ABD'de \"eye care timer\" 39. sıradan 100. sıraya, \"20-20-20 rule\" ilk 200'ün dışına) ve birkaç değişiklik birlikte yayına alındı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "sayhi-chat-app-translation-google-play",
      "kind": "app",
      "app": "SayHi Chat",
      "app_disclosed": true,
      "developer": "SayHi",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.unearby.sayhi",
      "category": "social",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "After SayHi Chat added 13 languages through Google Play's App Translation Service in August 2013, its install rate rose 120%.",
        "tr": "Ağustos 2013'te Google Play'in çeviri hizmeti App Translation Service ile 13 dil ekleyen SayHi Chat'in kurulum oranı %120 arttı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Install rate after launching in 13 new languages",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 120,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "top_charts",
          "label": "Entered the Top 10 apps rankings (Poland, Italy and other countries)",
          "before": null,
          "after": null,
          "value": 10,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "revenue",
          "label": "Revenue (about 20%)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 20,
          "period": null,
          "store": null
        },
        {
          "type": "ratings_count",
          "label": "User reviews in the new languages (around 50%)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 50,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "localization"
      ],
      "timeframe": {
        "start": "2013-08",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "SayHi"
      },
      "tools": [
        "Google Play App Translation Service",
        "Google Analytics"
      ],
      "sources": [
        {
          "url": "https://google.play/business/case-studies/sayhi/",
          "title": "SayHi Chat grows installs and user engagement with app translation service",
          "publisher": "Google Play",
          "type": "platform",
          "published": null
        },
        {
          "url": "https://android-developers.googleblog.com/2013/11/app-translation-service-now-available.html",
          "title": "Google Play App Translation Service",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2013-11-11"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "sharechat-jank-fixes-android-developers",
      "kind": "app",
      "app": "ShareChat",
      "app_disclosed": true,
      "developer": "ShareChat",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "social",
      "monetization": "ads",
      "company_size": "unknown",
      "hq_country": "IN",
      "markets": [],
      "headline": {
        "en": "After cutting slow and frozen frames, ShareChat's overall Play Store rating rose from about 4.0 to 4.3.",
        "tr": "Yavaş ve donan kareleri azaltan ShareChat'in genel Play Store puanı yaklaşık 4,0'dan 4,3'e yükseldi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "Overall rating on the Play Store",
          "before": 4,
          "after": 4.3,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "'Slow rendered' frames on Play Store (Android vitals)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -45,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "'Frozen' frames on Play Store (Android vitals)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -30,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "app-quality"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "ShareChat"
      },
      "tools": [
        "Android vitals"
      ],
      "sources": [
        {
          "url": "https://developer.android.com/stories/apps/sharechat",
          "title": "ShareChat addresses Jank issues to increase feed scrolling by 60%",
          "publisher": "Android Developers",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "signeasy-app-of-the-day-signeasy",
      "kind": "app",
      "app": "Signeasy",
      "app_disclosed": true,
      "developer": "Signeasy",
      "stores": [
        "app-store"
      ],
      "app_store_id": "381786507",
      "play_package": null,
      "category": "business",
      "monetization": "freemium",
      "company_size": "startup",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Being App of the Day multiplied Signeasy's day-one downloads by almost 27, lifted that week's downloads 774% and put it in the Business top 10 in most featured countries.",
        "tr": "Günün Uygulaması seçilmek Signeasy'nin ilk gün indirmelerini yaklaşık 27 katına çıkardı, o haftanın indirmelerini %774 artırdı ve uygulamayı öne çıkarıldığı ülkelerin çoğunda İş kategorisinde ilk 10'a taşıdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Day-one downloads vs. a normal day (almost)",
          "before": null,
          "after": null,
          "value": 27,
          "unit": "x",
          "change_pct": null,
          "period": "first day of the feature",
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Downloads over the feature week",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 774,
          "period": "feature week",
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Business category rank in almost all featured countries (top 10, #1 in some)",
          "before": null,
          "after": null,
          "value": 10,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "top_charts",
          "label": "Overall Top 100 apps in almost all featured countries",
          "before": null,
          "after": null,
          "value": 100,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Additional users over the feature week (almost)",
          "before": null,
          "after": null,
          "value": 100000,
          "unit": "users",
          "change_pct": null,
          "period": "feature week",
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "In-app purchases on the first day of the feature (almost)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 44,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2018-05",
        "end": "2018-06",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Signeasy"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://signeasy.com/blog/company/how-app-of-the-day-feature-boosted-our-downloads",
          "title": "How Apple's App of the Day feature boosted our downloads by 700%",
          "publisher": "Signeasy",
          "type": "first-party",
          "published": "2018-07-24"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Signeasy was App of the Day twice in 2018: in the UK and Ireland on 21 May, then in 145 countries on 18 June. The post doesn't say which feature the figures cover; the worldwide one is the likely reading.",
        "tr": "Signeasy 2018'de iki kez Günün Uygulaması oldu: 21 Mayıs'ta Birleşik Krallık ve İrlanda'da, 18 Haziran'da 145 ülkede. Yazı rakamların hangi öne çıkarılmaya ait olduğunu söylemiyor; büyük olasılıkla dünya genelindeki."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "simply-piano-app-preview-test-apple",
      "kind": "experiment",
      "app": "Simply Piano",
      "app_disclosed": true,
      "developer": "Simply",
      "stores": [
        "app-store"
      ],
      "app_store_id": "1019442026",
      "play_package": null,
      "category": "education",
      "monetization": "subscription",
      "company_size": "unknown",
      "hq_country": "IL",
      "markets": [],
      "headline": {
        "en": "Simply Piano's product page converted 3.3% better without its app preview video than with it, in a 12-day test at 100% confidence.",
        "tr": "12 günlük bir testte Simply Piano'nun ürün sayfası, tanıtım videosu olmadan videolu hâline göre %3,3 daha iyi dönüşüm sağladı (%100 güven)."
      },
      "result": "negative",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Page with a screenshot first (no app preview) vs. page with the app preview (100% confidence)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 3.3,
          "period": "12-day test",
          "store": "app-store"
        },
        {
          "type": "impressions",
          "label": "Average impressions per treatment during the test",
          "before": null,
          "after": null,
          "value": 430000,
          "unit": "impressions",
          "change_pct": null,
          "period": "12-day test",
          "store": "app-store"
        }
      ],
      "tactics": [
        "app-preview-video",
        "product-page-optimization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Simply"
      },
      "tools": [
        "App Store Connect"
      ],
      "sources": [
        {
          "url": "https://developer.apple.com/app-store/product-page-optimization/",
          "title": "Product page optimization",
          "publisher": "Apple Developer",
          "type": "platform",
          "published": null
        },
        {
          "url": "https://developer.apple.com/videos/play/tech-talks/110349/",
          "title": "Make the most of product page optimization",
          "publisher": "Apple Developer (Tech Talks)",
          "type": "platform",
          "published": "2023-02-28"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Apple's two accounts disagree on which version was the original: the talk says the control had the video and the screenshot treatment won; the product page optimization page says the original without a video beat the treatment and rounds the gap to 3%. Both agree the version without the video converted better.",
        "tr": "Apple'ın iki anlatımı hangi sürümün orijinal olduğu konusunda ayrışıyor. Sunuma göre kontrol sürümünde video vardı ve ekran görüntülü varyant kazandı; ürün sayfası A/B testlerini anlatan sayfaya göre ise videosuz orijinal sayfa varyantı geçti ve fark %3'e yuvarlanıyor. İki anlatıma göre de videosuz sürüm daha iyi dönüşüm sağladı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "skyscanner-arabic-localization-android-developers-blog",
      "kind": "app",
      "app": "Skyscanner",
      "app_disclosed": true,
      "developer": "Skyscanner",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "net.skyscanner.android.main",
      "category": "travel",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "GB",
      "markets": [],
      "headline": {
        "en": "After Skyscanner launched in Arabic, its average user rating rose from 4.62 to 4.77 and average session duration grew 30%.",
        "tr": "Arapça sürümünü yayına alan Skyscanner'ın ortalama kullanıcı puanı 4,62'den 4,77'ye çıktı, ortalama oturum süresi %30 uzadı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "Average user rating after the Arabic localization",
          "before": 4.62,
          "after": 4.77,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Average session duration",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 30,
          "period": null,
          "store": null
        },
        {
          "type": "other",
          "label": "Travellers redirected to Skyscanner partners",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 50,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "localization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Skyscanner"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2017/05/why-you-should-localize-your-app-or.html",
          "title": "Why you should localize your app or game for Middle East and North Africa",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2017-05-02"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The localization included right-to-left Arabic support inside the app, not only store listing text.",
        "tr": "Yerelleştirme yalnızca mağaza sayfası metinlerini değil, uygulama içinde sağdan sola Arapça desteğini de kapsıyordu."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "slopes-app-of-the-day-curtis-herbert",
      "kind": "app",
      "app": "Slopes",
      "app_disclosed": true,
      "developer": "Curtis Herbert",
      "stores": [
        "app-store"
      ],
      "app_store_id": "643351983",
      "play_package": null,
      "category": "sports",
      "monetization": "freemium",
      "company_size": "solo",
      "hq_country": null,
      "markets": [
        "US"
      ],
      "headline": {
        "en": "As App of the Day, the ski tracker Slopes got about 19,000 downloads on the first day, reached #3 in Sports and added about 35,000 downloads that week.",
        "tr": "Günün Uygulaması seçilen kayak takip uygulaması Slopes ilk gün yaklaşık 19.000 indirme aldı, Spor kategorisinde 3. sıraya çıktı ve o hafta yaklaşık 35.000 ek indirme kazandı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Downloads on the first day as App of the Day (about)",
          "before": null,
          "after": null,
          "value": 19000,
          "unit": "installs",
          "change_pct": null,
          "period": "6 January 2018",
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Sports category rank over the feature weekend",
          "before": null,
          "after": null,
          "value": 3,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Extra downloads over the feature week vs. what the developer expected (about)",
          "before": null,
          "after": null,
          "value": 35000,
          "unit": "installs",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Feature boost relative to 120,000 downloads in an earlier season",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 25,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "First-day downloads from an earlier list story of winter sports apps (about)",
          "before": null,
          "after": null,
          "value": 2800,
          "unit": "installs",
          "change_pct": null,
          "period": "early December 2017",
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Day-one downloads that opened the app (about 5,500 of 19,000)",
          "before": null,
          "after": null,
          "value": 5500,
          "unit": "launches",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2017-12",
        "end": "2018-01",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Curtis Herbert"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://blog.curtisherbert.com/slopes-diaries-23-featuring-numbers/",
          "title": "Slopes Diaries #23: Featuring Numbers",
          "publisher": "Curtis Herbert",
          "type": "first-party",
          "published": "2018-01-22"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Only about 5,500 of the 19,000 first-day downloads opened the app that day. An earlier feature, a list story of winter sports apps in early December 2017, brought about 2,800 downloads on its first day; downloads then fell 50% each day.",
        "tr": "İlk gün gelen 19.000 indirmenin yalnızca yaklaşık 5.500'ünde uygulama o gün açıldı. Daha önce, Aralık 2017 başında kış sporu uygulamalarını derleyen bir liste hikâyesi ilk gününde yaklaşık 2.800 indirme getirmişti; ardından indirmeler her gün %50 düştü."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "spiegel-online-store-listing-experiments-android-developers",
      "kind": "experiment",
      "app": "SPIEGEL ONLINE",
      "app_disclosed": true,
      "developer": "SPIEGEL ONLINE",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "de.spiegel.android.app.spon",
      "category": "news",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "DE",
      "markets": [],
      "headline": {
        "en": "Spiegel Online's rewritten short description lifted daily installs by more than 10%, while a modernized icon reduced installs.",
        "tr": "Spiegel Online'ın yeniden yazılan kısa açıklaması günlük kurulumları %10'dan fazla artırdı; modernleştirilen simge ise kurulumları düşürdü."
      },
      "result": "mixed",
      "metrics": [
        {
          "type": "installs",
          "label": "Daily app installs after the short description change (more than 10%)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 10,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "store-listing-experiments",
        "short-description",
        "screenshots",
        "app-preview-video",
        "icon"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "SPIEGEL ONLINE"
      },
      "tools": [
        "Play Console store listing experiments"
      ],
      "sources": [
        {
          "url": "https://developer.android.com/stories/apps/spiegel-online",
          "title": "Spiegel Online increased installs with store listing experiments",
          "publisher": "Android Developers",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Only the description test has a number. Captions on screenshots underperformed, a video helped a little, and a new monochrome icon lost installs against the traditional black and red one.",
        "tr": "Rakam yalnızca açıklama testi için verilmiş. Ekran görüntülerine eklenen yazılar zayıf kaldı, video biraz katkı sağladı. Yeni tek renkli simge ise geleneksel siyah-kırmızı simgeye göre daha az kurulum getirdi."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "splendid-logo-maker-store-listing-experiments-google-play",
      "kind": "experiment",
      "app": "Splendid Logo Maker",
      "app_disclosed": true,
      "developer": "Splendid Apps",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "splendid.logomaker.designer",
      "category": "photo-video",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "IN",
      "markets": [],
      "headline": {
        "en": "Four months of icon and screenshot experiments brought Splendid Logo Maker 20% more store listing visitors, 10% more users and 9% higher revenue.",
        "tr": "Dört ay süren simge ve ekran görüntüsü deneyleri, Splendid Logo Maker'a %20 daha fazla mağaza sayfası ziyaretçisi, %10 daha fazla kullanıcı ve %9 daha yüksek gelir getirdi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "product_page_views",
          "label": "Store listing visitors",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 20,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Users",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 10,
          "period": null,
          "store": null
        },
        {
          "type": "revenue",
          "label": "Revenue",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 9,
          "period": null,
          "store": null
        },
        {
          "type": "other",
          "label": "New users (India)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 9.1,
          "period": null,
          "store": null
        },
        {
          "type": "installs",
          "label": "Store listing acquisitions (India)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 15,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Store listing acquisitions (US English listing)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 19,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "conversion_rate",
          "label": "Conversion rate (India)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 2,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "store-listing-experiments",
        "icon",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 4
      },
      "executed_by": {
        "type": "in-house",
        "name": "Splendid Apps"
      },
      "tools": [
        "Play Console store listing experiments",
        "Firebase",
        "Google Analytics"
      ],
      "sources": [
        {
          "url": "https://google.play/business/case-studies/splendid/",
          "title": "Splendid Apps increases revenue by 9% with store listing experiments",
          "publisher": "Google Play",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "state-of-survival-custom-product-page-rpg-apple",
      "kind": "app",
      "app": "State of Survival",
      "app_disclosed": true,
      "developer": "FunPlus",
      "stores": [
        "app-store"
      ],
      "app_store_id": "1452474937",
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "enterprise",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "A custom product page with RPG-focused screenshots, used in campaigns aimed at role-playing gamers, converted 33% better and cut cost per install 14%.",
        "tr": "Rol yapma oyunu oynayanları hedefleyen kampanyalarda kullanılan, RPG odaklı ekran görüntülerine sahip bir özel ürün sayfası %33 daha iyi dönüşüm sağladı ve kurulum başına maliyeti %14 düşürdü."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Conversion rate of the RPG-focused custom product page",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 33,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Cost per install",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -14,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "custom-product-pages",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "FunPlus"
      },
      "tools": [
        "ironSource"
      ],
      "sources": [
        {
          "url": "https://developer.apple.com/app-store/custom-product-pages/",
          "title": "Custom product pages on the App Store",
          "publisher": "Apple Developer",
          "type": "platform",
          "published": null
        },
        {
          "url": "https://developer.apple.com/videos/play/tech-talks/110361/",
          "title": "Make the most of custom product pages",
          "publisher": "Apple Developer (Tech Talks)",
          "type": "platform",
          "published": "2023-02-28"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The page was used in paid campaigns with ironSource aimed at RPG players, so the conversion rate describes that paid traffic, not organic search. Apple doesn't state the comparison baseline or the period.",
        "tr": "Sayfa, ironSource ile RPG oyuncularına yönelik ücretli kampanyalarda kullanıldı; bu yüzden dönüşüm oranı organik aramayı değil, bu ücretli trafiği gösteriyor. Apple neyle karşılaştırıldığını ve dönemi belirtmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "storytoys-family-section-android-developers-blog",
      "kind": "app",
      "app": "StoryToys apps",
      "app_disclosed": true,
      "developer": "StoryToys",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "kids",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "IE",
      "markets": [],
      "headline": {
        "en": "Since Google Play launched its Family section, StoryToys' downloads have risen 1,300% and its revenue 270%.",
        "tr": "Google Play'in Aile bölümü açıldığından beri StoryToys'un indirmeleri %1.300, geliri %270 arttı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Downloads since the launch of the Family section",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 1300,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "revenue",
          "label": "Revenue since the launch of the Family section",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 270,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "category"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "StoryToys"
      },
      "tools": [
        "Designed for Families program",
        "Beta testing",
        "Localized pricing"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2016/07/android-developer-story-storytoys-finds.html",
          "title": "Android Developer Story: StoryToys finds success in the ‘Family’ section on Google Play",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2016-07-20"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The period is \"since the launch of the Family section\", and beta testing and localized pricing also contributed.",
        "tr": "Dönem \"Aile bölümünün açılışından bu yana\" olarak veriliyor; beta testleri ve yerel fiyatlandırma da katkı sağladı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "subway-surfers-play-games-league-google-play",
      "kind": "app",
      "app": "Subway Surfers",
      "app_disclosed": true,
      "developer": "SYBO Games",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.kiloo.subwaysurf",
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "DK",
      "markets": [],
      "headline": {
        "en": "A Play Games League that Google Play promoted to 156M players enrolled 1.1M Subway Surfers players and lifted new installs by 3%.",
        "tr": "Google Play'in 156 milyon oyuncuya tanıttığı bir Play Games Ligi'ne 1,1 milyon Subway Surfers oyuncusu katıldı ve yeni kurulumlar %3 arttı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "New installs across the total audience during the League",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 3,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "impressions",
          "label": "Unique players reached by Google Play's promotion of the League",
          "before": null,
          "after": null,
          "value": 156000000,
          "unit": "players",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Players enrolled in the League",
          "before": null,
          "after": null,
          "value": 1100000,
          "unit": "players",
          "change_pct": null,
          "period": null,
          "store": null
        },
        {
          "type": "other",
          "label": "Engagement of enrolled players (total time spent in game)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 45,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "featuring",
        "other"
      ],
      "timeframe": {
        "start": "2025-10-10",
        "end": "2025-10-23",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "SYBO Games"
      },
      "tools": [
        "Play Games Services",
        "Game Stats API",
        "Google Play Points"
      ],
      "sources": [
        {
          "url": "https://google.play/business/case-studies/subway-surfers-leagues/",
          "title": "SYBO Games boosts engagement by 45% with Leagues",
          "publisher": "Google Play",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "Leagues reward players with Play Points (up to 120M points were on offer) and are open only to select partners; Google Play promoted the event across its surfaces.",
        "tr": "Ligler oyuncuları Play Points ile ödüllendiriyor (120 milyona kadar puan sunuldu) ve yalnızca seçili iş ortaklarına açık. Google Play etkinliği mağazanın farklı alanlarında tanıttı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "tapps-games-store-listing-experiments-google-play",
      "kind": "experiment",
      "app": "Tapps Games portfolio",
      "app_disclosed": true,
      "developer": "Tapps Games",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "BR",
      "markets": [],
      "headline": {
        "en": "After applying the results of its store listing experiments across its portfolio, Tapps Games saw install rates increase \"beyond 20-30%\".",
        "tr": "Mağaza sayfası deneylerinin sonuçlarını portföyündeki oyunlara uygulayan Tapps Games, kurulum oranlarının \"%20-30'un üzerinde\" arttığını gördü."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Install rates after applying test results (\"beyond 20-30%\")",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 20,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "store-listing-experiments",
        "icon",
        "screenshots",
        "localization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Tapps Games"
      },
      "tools": [
        "Play Console store listing experiments"
      ],
      "sources": [
        {
          "url": "https://google.play/business/case-studies/tapps/",
          "title": "Tapps Games increases installs with store listing experiments",
          "publisher": "Google Play",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "A portfolio-level result across Tapps' games. The source gives a range (\"beyond 20-30%\") rather than one figure, so the metric records the lower bound of 20%.",
        "tr": "Tapps'in oyunlarını kapsayan portföy düzeyinde bir sonuç. Kaynak tek bir rakam yerine bir aralık veriyor (\"%20-30'un üzerinde\"); bu yüzden metrikte alt sınır olan %20 kullanıldı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "three-kingdoms-tactics-promotional-content-android-developers-blog",
      "kind": "app",
      "app": "Three Kingdoms Tactics",
      "app_disclosed": true,
      "developer": null,
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.qookkagame.sgzzlb.gp.sea",
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [
        "HK",
        "TW"
      ],
      "headline": {
        "en": "Promotional content cards for Three Kingdoms Tactics' first-anniversary event in Hong Kong and Taiwan raised the game's Play Store exposure by 35%.",
        "tr": "Three Kingdoms Tactics'in Hong Kong ve Tayvan'daki birinci yıl dönümü etkinliği için hazırlanan tanıtım içeriği kartları, oyunun Play Store'daki görünürlüğünü %35 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "impressions",
          "label": "Exposure in the Play Store during the first-anniversary event",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 35,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "promotional-content"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": null
      },
      "tools": [
        "Google Play promotional content"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2022/12/notes-from-google-play-growing-for-next-decade.html",
          "title": "Notes from Google Play: growing for the next decade",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2022-12-12"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "tokopedia-in-app-review-api-android-developers-blog",
      "kind": "app",
      "app": "Tokopedia",
      "app_disclosed": true,
      "developer": "Tokopedia",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "shopping",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "ID",
      "markets": [],
      "headline": {
        "en": "Tokopedia's 5-star ratings increased 4x after it implemented the In-App Review API.",
        "tr": "In-App Review API'yi entegre eden Tokopedia'nın 5 yıldızlı puanları 4 katına çıktı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "ratings_count",
          "label": "5-star ratings since implementing the In-App Review API",
          "before": null,
          "after": null,
          "value": 4,
          "unit": "x",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "ratings-reviews"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Tokopedia"
      },
      "tools": [
        "Google Play In-App Review API"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2020/08/in-app-review-api.html",
          "title": "Leverage the In-App Review API for your Google Play reviews",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2020-08-05"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "A one-line quote from Tokopedia's team during the API's early access; no period or baseline is given.",
        "tr": "API'nin erken erişim döneminde Tokopedia ekibinden alınan tek cümlelik bir alıntı. Dönem ya da başlangıç değeri verilmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "twitch-promotional-content-android-developers-blog",
      "kind": "app",
      "app": "Twitch",
      "app_disclosed": true,
      "developer": "Twitch",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "tv.twitch.android.app",
      "category": "entertainment",
      "monetization": "unknown",
      "company_size": "enterprise",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Almost 200 promotional content campaigns on Google Play reached 36 million unique viewers and brought Twitch over 50,000 installs in 2022.",
        "tr": "Google Play'deki yaklaşık 200 tanıtım içeriği kampanyası 2022'de 36 milyon tekil izleyiciye ulaştı ve Twitch'e 50.000'den fazla kurulum getirdi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "App installs from promotional content cards (over 50 thousand)",
          "before": null,
          "after": null,
          "value": 50000,
          "unit": "installs",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "impressions",
          "label": "Unique viewers of the cards",
          "before": null,
          "after": null,
          "value": 36000000,
          "unit": "viewers",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Promotional content campaigns run (almost 200)",
          "before": null,
          "after": null,
          "value": 200,
          "unit": "campaigns",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "promotional-content"
      ],
      "timeframe": {
        "start": "2022",
        "end": "2022",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Twitch"
      },
      "tools": [
        "Google Play promotional content"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2022/12/notes-from-google-play-growing-for-next-decade.html",
          "title": "Notes from Google Play: growing for the next decade",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2022-12-12"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "No baseline is given; the installs are those Google attributes to the cards.",
        "tr": "Başlangıç değeri verilmiyor; kurulum rakamı, Google'ın kartlara bağladığı kurulumları gösteriyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "wallapop-store-listing-experiments-android-developers-blog",
      "kind": "experiment",
      "app": "Wallapop",
      "app_disclosed": true,
      "developer": "Wallapop",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.wallapop",
      "category": "shopping",
      "monetization": "free",
      "company_size": "unknown",
      "hq_country": "ES",
      "markets": [],
      "headline": {
        "en": "Store listing experiments raised Wallapop's conversion rate by 17%.",
        "tr": "Mağaza sayfası deneyleri Wallapop'un dönüşüm oranını %17 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Store listing conversion rate",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 17,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "store-listing-experiments"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Wallapop"
      },
      "tools": [
        "Play Console store listing experiments"
      ],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2017/01/android-developer-story-wallapop.html",
          "title": "Android Developer Story: Wallapop improves user conversions with store listing experiments on Google Play",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2017-01-19"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "war-dragons-arabic-localization-android-developers-blog",
      "kind": "app",
      "app": "War Dragons",
      "app_disclosed": true,
      "developer": "Pocket Gems",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.pocketgems.android.dragon",
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "When Pocket Gems localized War Dragons into Arabic, installs by Arabic-speaking users tripled.",
        "tr": "Pocket Gems, War Dragons'ı Arapçaya yerelleştirdiğinde Arapça konuşan kullanıcılardan gelen kurulumlar üç katına çıktı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Installs by Arabic-speaking users",
          "before": null,
          "after": null,
          "value": 3,
          "unit": "x",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "revenue",
          "label": "Share of revenue from Arabic-language players",
          "before": 0,
          "after": 1.5,
          "value": null,
          "unit": "%",
          "change_pct": null,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "localization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Pocket Gems"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2017/05/why-you-should-localize-your-app-or.html",
          "title": "Why you should localize your app or game for Middle East and North Africa",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2017-05-02"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "wego-arabic-localization-android-developers-blog",
      "kind": "app",
      "app": "Wego",
      "app_disclosed": true,
      "developer": "Wego",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "com.wego.android",
      "category": "travel",
      "monetization": "free",
      "company_size": "unknown",
      "hq_country": "SG",
      "markets": [],
      "headline": {
        "en": "After localizing into Arabic, Wego grew over 200% year over year in MENA and its rating among Arab travelers rose from 3.5 to over 4.5.",
        "tr": "Arapçaya yerelleştirilen Wego, MENA bölgesinde yıllık bazda %200'ün üzerinde büyüdü; Arap gezginler arasındaki puanı 3,5'ten 4,5'in üzerine çıktı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "App rating among Arab travelers (to over 4.5)",
          "before": 3.5,
          "after": 4.5,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Year-over-year growth in MENA (over 200%)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 200,
          "period": null,
          "store": null
        },
        {
          "type": "retention",
          "label": "Retention rate of Arab users",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 200,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "localization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Wego"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://android-developers.googleblog.com/2016/11/your-next-growth-market-realizing-the-potential-of-mena.html",
          "title": "Your next growth market: Realizing the potential of MENA",
          "publisher": "Android Developers Blog",
          "type": "platform",
          "published": "2016-11-23"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The source does not say which metric grew 200% year over year, and the localization covered the app as well as the store presence.",
        "tr": "Kaynak, yıllık %200 büyümenin hangi metrikte olduğunu belirtmiyor. Yerelleştirme mağaza sayfasının yanında uygulamanın kendisini de kapsıyordu."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "7-minute-workout-going-free-stuarthall",
      "kind": "app",
      "app": "7 Minute Workout",
      "app_disclosed": true,
      "developer": "Stuart Hall",
      "stores": [
        "app-store"
      ],
      "app_store_id": "650762525",
      "play_package": null,
      "category": "health-fitness",
      "monetization": "freemium",
      "company_size": "solo",
      "hq_country": "AU",
      "markets": [],
      "headline": {
        "en": "Built in about six hours under the exact-match name \"7 Minute Workout\", the app went from about 28 downloads a day as a paid app to 216,718 downloads in three days after going free, and became the #1 fitness iPad app in 68 countries.",
        "tr": "Yaklaşık altı saatte geliştirilip aramalarla birebir eşleşen \"7 Minute Workout\" adıyla yayımlanan uygulama, ücretliyken günde yaklaşık 28 indirme alıyordu; ücretsiz olduktan sonra üç günde 216.718 kez indirildi ve 68 ülkede iPad fitness uygulamaları arasında 1. sıraya çıktı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Downloads per day, paid vs. the first three days after going free",
          "before": 28,
          "after": 72000,
          "value": null,
          "unit": "installs per day",
          "change_pct": null,
          "period": "2013-06",
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Downloads in the first three days after going free",
          "before": null,
          "after": null,
          "value": 216718,
          "unit": "installs",
          "change_pct": null,
          "period": "2013-06",
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Countries where it was the #1 fitness iPad app",
          "before": null,
          "after": null,
          "value": 68,
          "unit": "countries",
          "change_pct": null,
          "period": "2013-06",
          "store": "app-store"
        },
        {
          "type": "top_charts",
          "label": "Free chart overall in Australia while featured on the Australian App Store front page",
          "before": null,
          "after": null,
          "value": 2,
          "unit": "rank",
          "change_pct": null,
          "period": "2013-12",
          "store": "app-store"
        }
      ],
      "tactics": [
        "pricing",
        "app-name-title",
        "featuring"
      ],
      "timeframe": {
        "start": "2013-05",
        "end": "2014-01",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Stuart Hall"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://stuartkhall.com/posts/an-app-store-experiment",
          "title": "An App Store Experiment",
          "publisher": "Stuart Hall",
          "type": "first-party",
          "published": "2013-06-20"
        },
        {
          "url": "https://stuartkhall.com/posts/an-app-store-experiment-part-2",
          "title": "An App Store Experiment - Part 2",
          "publisher": "Stuart Hall",
          "type": "first-party",
          "published": "2013-08-14"
        },
        {
          "url": "https://stuartkhall.com/posts/an-app-store-experiment-part-3",
          "title": "An App Store Experiment - Part 3",
          "publisher": "Stuart Hall",
          "type": "first-party",
          "published": "2014-01-28"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": true,
      "notes": {
        "en": "The main jump followed a price cut to free, not a metadata change; the descriptive name made the app findable in search beforehand. Translating the description into six languages had \"almost no effect\" (Part 2). The author founded Appbot, a review analytics tool.",
        "tr": "Asıl sıçrama bir meta veri değişikliğinden değil, fiyatın ücretsize indirilmesinden geldi; açıklayıcı ad, uygulamayı daha önce de aramada bulunabilir kılmıştı. Açıklamayı altı dile çevirmenin \"neredeyse hiç etkisi\" olmadı (2. bölüm). Yazar, bir yorum analizi aracı olan Appbot'un kurucusu."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "instamart-apple-ads-chart-rank-apple",
      "kind": "app",
      "app": "Instamart",
      "app_disclosed": true,
      "developer": "Swiggy",
      "stores": [
        "app-store"
      ],
      "app_store_id": "6738619733",
      "play_package": null,
      "category": "shopping",
      "monetization": "unknown",
      "company_size": "enterprise",
      "hq_country": "IN",
      "markets": [
        "IN"
      ],
      "headline": {
        "en": "Instamart says its overall App Store rank rose from #23 to #7, and to #2 in Shopping, within three days of launching Apple Ads campaigns across several placements.",
        "tr": "Instamart, birden fazla yerleşimde Apple Ads kampanyası başlattıktan sonraki üç gün içinde App Store genel sıralamasında 23. sıradan 7. sıraya, Alışveriş kategorisinde ise 2. sıraya yükseldiğini söylüyor."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "top_charts",
          "label": "Overall App Store rank within three days of launching paid campaigns",
          "before": 23,
          "after": 7,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": "3 days",
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Shopping category rank within three days of launching paid campaigns",
          "before": null,
          "after": null,
          "value": 2,
          "unit": "rank",
          "change_pct": null,
          "period": "3 days",
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Downloads from nonbrand Apple Ads campaigns using keyword-matched custom product pages (paid)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 180,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "apple-search-ads",
        "paid-ua-halo",
        "custom-product-pages"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Instamart"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://ads.apple.com/app-store/success-stories/instamart",
          "title": "Instamart - Success Stories - Apple Ads",
          "publisher": "Apple Ads",
          "type": "platform",
          "published": null
        }
      ],
      "evidence": "A",
      "conflict_of_interest": true,
      "notes": {
        "en": "An Apple Ads success story, published by the seller of the ads. The ranks moved during Apple Ads campaigns (within three days of launching them), so they count paid and organic downloads together. The page doesn't name the storefront; Instamart operates in India. The 180% figure is paid downloads.",
        "tr": "Reklamları satan tarafın yayımladığı bir Apple Ads başarı hikâyesi. Sıralamalar Apple Ads kampanyaları sürerken (kampanyalar başladıktan sonraki üç gün içinde) değişti; bu yüzden ücretli ve organik indirmeleri birlikte yansıtıyor. Sayfa mağaza ülkesini belirtmiyor; Instamart Hindistan'da faaliyet gösteriyor. %180'lik rakam ücretli indirmelere ait."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "things-free-app-of-the-week-culturedcode",
      "kind": "app",
      "app": "Things",
      "app_disclosed": true,
      "developer": "Cultured Code",
      "stores": [
        "app-store"
      ],
      "app_store_id": "284971781",
      "play_package": null,
      "category": "productivity",
      "monetization": "paid",
      "company_size": "smb",
      "hq_country": "DE",
      "markets": [],
      "headline": {
        "en": "As Apple's Free App of the Week in November 2014, Things for iOS climbed to #1 on the App Store charts and passed three million downloads during the promotion.",
        "tr": "Kasım 2014'te Apple'ın Haftanın Ücretsiz Uygulaması seçilen Things for iOS, App Store listelerinde 1. sıraya yükseldi ve kampanya süresince üç milyonu aşkın indirme aldı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Downloads of Things for iPhone and iPad during Apple's week-long promotion (over three million)",
          "before": null,
          "after": null,
          "value": 3000000,
          "unit": "installs",
          "change_pct": null,
          "period": "2014-11-20 to 2014-11-28",
          "store": "app-store"
        },
        {
          "type": "top_charts",
          "label": "App Store chart position reached during the promotion",
          "before": null,
          "after": null,
          "value": 1,
          "unit": "rank",
          "change_pct": null,
          "period": "2014-11",
          "store": "app-store"
        }
      ],
      "tactics": [
        "featuring",
        "pricing"
      ],
      "timeframe": {
        "start": "2014-11-20",
        "end": "2014-11-28",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Cultured Code"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://culturedcode.com/things/blog/2014/12/3-million/",
          "title": "+3 Million",
          "publisher": "Cultured Code (Things Blog)",
          "type": "first-party",
          "published": "2014-12-01"
        },
        {
          "url": "https://www.macrumors.com/2014/11/20/things-for-ios-now-free/",
          "title": "Things for iOS Now Free as Apple's Featured 'Free App of the Week'",
          "publisher": "MacRumors",
          "type": "press",
          "published": "2014-11-20"
        }
      ],
      "evidence": "A",
      "conflict_of_interest": false,
      "notes": {
        "en": "The app was free for the week as part of Apple's promotion (normally $9.99 on iPhone and $19.99 on iPad), so the downloads reflect the price drop as well as the placement.",
        "tr": "Uygulama Apple'ın kampanyası kapsamında bir hafta boyunca ücretsizdi (normalde iPhone'da $9,99, iPad'de $19,99); bu yüzden indirmeler öne çıkarılmanın yanı sıra fiyat düşüşünü de yansıtıyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "game-apps-aso-downloads-study-ie-business-school-apptweak",
      "kind": "study",
      "app": "16,897 game apps",
      "app_disclosed": false,
      "developer": null,
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [
        "US",
        "GB",
        "FR",
        "DE",
        "CN",
        "RU"
      ],
      "headline": {
        "en": "In an IE Business School study of 16,897 games, those that implemented effective ASO strategies saw downloads rise 9% on the App Store and 12% on Google Play on average after Apple announced it would cut royalty rates for small developers; apps that updated their screenshots saw downloads rise 6% on iOS and 9% on Google Play.",
        "tr": "IE Business School'un 16.897 oyunu kapsayan araştırmasına göre, etkili ASO stratejileri uygulayan oyunların indirmeleri, Apple'ın küçük geliştiriciler için komisyon oranlarını düşüreceğini duyurmasının ardından ortalama App Store'da %9, Google Play'de %12 arttı; ekran görüntülerini güncelleyen uygulamaların indirmeleri ise iOS'ta %6, Google Play'de %9 arttı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Average downloads for games implementing ASO, after the royalty-cut announcement",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 9,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Average downloads for games implementing ASO, after the royalty-cut announcement",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 12,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Downloads for apps that updated their screenshots",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 6,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Downloads for apps that updated their screenshots",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 9,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "screenshots",
        "other"
      ],
      "timeframe": {
        "start": "2019-11",
        "end": "2021-11",
        "duration_months": null
      },
      "executed_by": {
        "type": "researchers",
        "name": "Annamaria Conti and Juan Santaló, IE Business School"
      },
      "tools": [
        "AppTweak API"
      ],
      "sources": [
        {
          "url": "https://www.apptweak.com/en/case-studies/ie-business-school",
          "title": "How IE Business School researched the impact of ASO (+12% downloads)",
          "publisher": "AppTweak",
          "type": "vendor",
          "published": "2024-07-05"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "This is AppTweak's summary of the research and the download figures are AppTweak estimates; the original paper wasn't reviewed here.",
        "tr": "Bu, araştırmanın AppTweak tarafından yazılmış özeti; indirme rakamları da AppTweak tahminleri. Asıl makale burada incelenmedi."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "angry-birds-2-screenshot-tests-splitmetrics",
      "kind": "experiment",
      "app": "Angry Birds 2",
      "app_disclosed": true,
      "developer": "Rovio Entertainment",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "FI",
      "markets": [],
      "headline": {
        "en": "Pre-launch A/B tests of Angry Birds 2's screenshots, icon, description and video found a combination that converted 13% better than the alternatives.",
        "tr": "Angry Birds 2'nin ekran görüntüleri, simgesi, açıklaması ve videosu için lansman öncesinde yapılan A/B testleri, alternatiflerden %13 daha iyi dönüşüm sağlayan bir kombinasyon buldu."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Conversion of the winning asset combination vs the other variants",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 13,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Launch-week downloads SplitMetrics credits to the tests",
          "before": null,
          "after": null,
          "value": 2500000,
          "unit": "installs",
          "change_pct": null,
          "period": "first week after release",
          "store": null
        },
        {
          "type": "installs",
          "label": "Total downloads in the first week after release",
          "before": null,
          "after": null,
          "value": 20000000,
          "unit": "installs",
          "change_pct": null,
          "period": "first week after release",
          "store": null
        }
      ],
      "tactics": [
        "screenshots",
        "icon",
        "long-description",
        "app-preview-video"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Rovio Entertainment"
      },
      "tools": [
        "SplitMetrics Optimize"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/rovio-app-screenshots-a-b-testing/",
          "title": "Rovio: Angry Birds 2 gets 13% Better Conversion Thanks to A/B Testing of App Screenshots",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Tests ran on SplitMetrics' testing platform before launch, not on the live store. The 2.5 million downloads figure is SplitMetrics' own attribution.",
        "tr": "Testler lansmandan önce, canlı mağazada değil SplitMetrics'in test platformunda yapıldı. 2,5 milyon indirme rakamını testlere bağlayan SplitMetrics'in kendisi."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "apple-podcasts-rating-prompt-theverge",
      "kind": "app",
      "app": "Apple Podcasts",
      "app_disclosed": true,
      "developer": "Apple",
      "stores": [
        "app-store"
      ],
      "app_store_id": "525463029",
      "play_package": null,
      "category": "entertainment",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "After Apple Podcasts began showing the standard in-app rating prompt with iOS 15.1, its App Store rating rose from 1.8 to 4.6 stars in a little over a month, with no fix to the app, and reached 4.9 by February 2022.",
        "tr": "iOS 15.1 ile standart uygulama içi puan isteğini göstermeye başlayan Apple Podcasts'in App Store puanı, uygulamada hiçbir düzeltme yapılmadan bir aydan biraz uzun sürede 1,8'den 4,6 yıldıza çıktı ve Şubat 2022'ye kadar 4,9'a ulaştı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "Average App Store rating",
          "before": 1.8,
          "after": 4.6,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": "2021-10 to 2021-11-19",
          "store": "app-store"
        },
        {
          "type": "ratings_count",
          "label": "Five-star ratings submitted on November 17, 2021 (Appfigures estimate)",
          "before": null,
          "after": null,
          "value": 6292,
          "unit": "ratings",
          "change_pct": null,
          "period": "2021-11-17",
          "store": "app-store"
        },
        {
          "type": "rating_avg",
          "label": "Average App Store rating, about three months later",
          "before": 4.7,
          "after": 4.9,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": "2021-11 to 2022-02-02",
          "store": "app-store"
        }
      ],
      "tactics": [
        "ratings-reviews"
      ],
      "timeframe": {
        "start": "2021-10",
        "end": "2022-02-02",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Apple"
      },
      "tools": [
        "Appfigures"
      ],
      "sources": [
        {
          "url": "https://www.theverge.com/2021/11/19/22791968/apple-podcasts-star-score-review-prompt",
          "title": "Apple just provided the perfect example of why you can’t trust App Store review scores",
          "publisher": "The Verge",
          "type": "press",
          "published": "2021-11-19"
        },
        {
          "url": "https://www.theverge.com/2022/2/2/22914612/apple-podcasts-app-rating-user-reviews-problem",
          "title": "Gee, I wonder how Apple Podcasts suddenly became a five-star app",
          "publisher": "The Verge",
          "type": "press",
          "published": "2022-02-02"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": false,
      "notes": {
        "en": "Many of the new five-star reviews were about podcasts rather than the app, and the app wasn't updated in that period; The Verge reads the jump as a flaw in star ratings, not better quality.",
        "tr": "Yeni beş yıldızlı yorumların birçoğu uygulamayla değil podcast'lerle ilgiliydi ve uygulama bu dönemde güncellenmedi. The Verge bu sıçramayı daha iyi kalitenin değil, yıldız puanlarındaki bir kusurun işareti olarak okuyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "avakin-life-genai-asset-tests-pressplay-phiture",
      "kind": "experiment",
      "app": "Avakin Life",
      "app_disclosed": true,
      "developer": "Lockwood Publishing",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "GB",
      "markets": [],
      "headline": {
        "en": "Google Play experiments with AI-generated store assets raised Avakin Life's conversion rate by 19% in the first month (a new icon) and another 32% in the second, 57% in total.",
        "tr": "Yapay zekâyla üretilen mağaza görselleriyle Google Play'de yapılan deneyler, Avakin Life'ın dönüşüm oranını ilk ay %19 (yeni simge), ikinci ay %32 daha, toplamda %57 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Conversion rate, first month (new icon)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 19,
          "period": "first month",
          "store": "google-play"
        },
        {
          "type": "conversion_rate",
          "label": "Conversion rate, second month after fine-tuning the image model to the game's art style",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 32,
          "period": "second month",
          "store": "google-play"
        },
        {
          "type": "conversion_rate",
          "label": "Total conversion rate uplift",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 57,
          "period": "two months",
          "store": "google-play"
        }
      ],
      "tactics": [
        "icon",
        "store-listing-experiments"
      ],
      "timeframe": {
        "start": "2024",
        "end": null,
        "duration_months": 2
      },
      "executed_by": {
        "type": "vendor",
        "name": "Phiture (PressPlay)"
      },
      "tools": [
        "PressPlay",
        "Google Play Console"
      ],
      "sources": [
        {
          "url": "https://phiture.com/success-stories/pressplay-avakin-life-57-percent-cvr-increase/",
          "title": "How AI-Driven A/B Testing on Google Play Scaled Avakin Life's Conversion Rates by 57% in Two Months",
          "publisher": "Phiture",
          "type": "agency",
          "published": "2024-07-01"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The gains come from 110 Google Play experiments; the source doesn't report installs after the winners went live.",
        "tr": "Artışlar 110 Google Play deneyinden geliyor; kaynak, kazanan varyantlar yayına alındıktan sonraki kurulumları vermiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "avis-metadata-creative-gummicube",
      "kind": "app",
      "app": "Avis",
      "app_disclosed": true,
      "developer": "Avis Budget Group",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "travel",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Keyword and metadata updates followed by tested screenshots, icons and feature graphics grew the Avis app's installs by about 46% on both iOS and Google Play.",
        "tr": "Anahtar kelime ve meta veri güncellemeleri ile ardından test edilen ekran görüntüleri, simgeler ve öne çıkan görseller, Avis uygulamasının kurulumlarını hem iOS'ta hem Google Play'de yaklaşık %46 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "iOS installs",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 46.13,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "impressions",
          "label": "iOS impressions",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 69,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Google Play downloads",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 46.25,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "product_page_views",
          "label": "Google Play store listing visitors",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 309,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "keywords_ranked",
          "label": "Total ranked keywords after the first metadata update",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 393,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "keywords_ranked",
          "label": "Total ranked keywords after the first metadata update",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 59.65,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "conversion_rate",
          "label": "Conversion after updating the feature graphic",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 28,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "keyword-research",
        "feature-graphic",
        "screenshots",
        "icon"
      ],
      "timeframe": {
        "start": "2018",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "Gummicube"
      },
      "tools": [
        "DATACUBE"
      ],
      "sources": [
        {
          "url": "https://www.gummicube.com/aso-case-studies/avis/",
          "title": "AVIS Case Study",
          "publisher": "Gummicube",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "bq-seasonal-keywords-yodel-mobile",
      "kind": "app",
      "app": "B&Q",
      "app_disclosed": true,
      "developer": "B&Q",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "lifestyle",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "GB",
      "markets": [
        "GB"
      ],
      "headline": {
        "en": "Keyword work aimed at ready-to-buy searches, plus seasonal keywords, screenshots and icons, helped the B&Q app double Valentine's Day installs year over year and reach #1 in the App Store Lifestyle category.",
        "tr": "Satın almaya hazır kullanıcıların aramalarına yönelik anahtar kelime çalışması ile sezonluk anahtar kelimeler, ekran görüntüleri ve simgeler, B&Q uygulamasının Sevgililer Günü kurulumlarını yıllık bazda ikiye katlamasına ve App Store Yaşam Tarzı kategorisinde 1. sıraya çıkmasına yardımcı oldu."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Installs in the Valentine's Day period, year over year",
          "before": null,
          "after": null,
          "value": 2,
          "unit": "x",
          "change_pct": null,
          "period": "Valentine's Day period vs. previous year",
          "store": null
        },
        {
          "type": "category_rank",
          "label": "Lifestyle category rank on the App Store",
          "before": null,
          "after": 1,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "New app users over the engagement",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 548,
          "period": null,
          "store": null
        },
        {
          "type": "revenue",
          "label": "App revenue over the engagement",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 190,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "keyword-research",
        "seasonal-updates",
        "screenshots",
        "icon",
        "in-app-events"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "Yodel Mobile"
      },
      "tools": [
        "Google Natural Language API"
      ],
      "sources": [
        {
          "url": "https://yodelmobile.com/case-studies/bq/",
          "title": "Driving 190% revenue growth through ASO for an ecommerce app",
          "publisher": "Yodel Mobile",
          "type": "agency",
          "published": "2024-10-21"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "User and revenue growth cover the whole engagement and are not separated from other marketing.",
        "tr": "Kullanıcı ve gelir artışı çalışmanın tamamını kapsıyor ve diğer pazarlama faaliyetlerinden ayrıştırılmamış."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "bilyoner-metadata-mobileaction",
      "kind": "app",
      "app": "Bilyoner",
      "app_disclosed": true,
      "developer": "Bilyoner",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "sports",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "TR",
      "markets": [
        "TR"
      ],
      "headline": {
        "en": "Metadata built around competitors' keywords, run by agency SEM, moved Bilyoner from 6th to 3rd in Türkiye's Sports category within three months and grew installs 78% over six months.",
        "tr": "SEM ajansının rakiplerin anahtar kelimeleri üzerine kurduğu meta veri, Bilyoner'i üç ay içinde Türkiye'deki Spor kategorisinde 6. sıradan 3. sıraya taşıdı ve kurulumlarını altı ayda %78 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "category_rank",
          "label": "Sports category rank in Türkiye",
          "before": 6,
          "after": 3,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": "3 months",
          "store": null
        },
        {
          "type": "installs",
          "label": "Installs",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 78,
          "period": "6 months",
          "store": null
        },
        {
          "type": "other",
          "label": "Sessions",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 84,
          "period": "6 months",
          "store": null
        },
        {
          "type": "keywords_ranked",
          "label": "Additional ranked keywords (over 300)",
          "before": null,
          "after": null,
          "value": 300,
          "unit": "keywords",
          "change_pct": null,
          "period": "6 months",
          "store": null
        }
      ],
      "tactics": [
        "keyword-research"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 6
      },
      "executed_by": {
        "type": "agency",
        "name": "SEM"
      },
      "tools": [
        "MobileAction"
      ],
      "sources": [
        {
          "url": "https://www.mobileaction.co/success-story/bilyoner/",
          "title": "Bilyoner reaches top 3 in sports category with MobileAction & SEM",
          "publisher": "MobileAction",
          "type": "vendor",
          "published": "2024-02-21"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Installs and sessions are not limited to organic traffic in the source.",
        "tr": "Kaynaktaki kurulum ve oturum rakamları yalnızca organik trafikle sınırlı değil."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "bingo-blitz-keywords-screenshots-moburst",
      "kind": "app",
      "app": "Bingo Blitz",
      "app_disclosed": true,
      "developer": "Playtika",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "enterprise",
      "hq_country": "IL",
      "markets": [
        "US"
      ],
      "headline": {
        "en": "Keyword research and repeated screenshot A/B tests on the US App Store raised Bingo Blitz's daily average organic downloads by 43% in about three months.",
        "tr": "ABD App Store'unda yapılan anahtar kelime araştırması ve tekrarlanan ekran görüntüsü A/B testleri, Bingo Blitz'in günlük ortalama organik indirmelerini yaklaşık üç ayda %43 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "organic_installs",
          "label": "Daily average organic downloads",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 43,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "keywords_ranked",
          "label": "Keywords with Bingo Blitz listed in top results",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 72,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "ratings_count",
          "label": "Users giving a 5-star rating",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 57,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "keyword-research",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 3
      },
      "executed_by": {
        "type": "agency",
        "name": "Moburst"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.moburst.com/case_study/how-bingo-blitz-raised-conversion-rates-57-percent/",
          "title": "How Bingo Blitz Raised Conversion Rates 57% in a Crowded Category",
          "publisher": "Moburst",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The page title cites a 57% rise in conversion rates, but the body ties 57% to five-star ratings; the body figures are used here.",
        "tr": "Sayfa başlığı dönüşüm oranlarında %57 artıştan söz ediyor, ancak metin %57'yi beş yıldızlı puanlara bağlıyor; burada metindeki rakamlar kullanıldı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "bolt-organic-custom-product-pages-apptweak",
      "kind": "app",
      "app": "Bolt",
      "app_disclosed": true,
      "developer": "Bolt",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "travel",
      "monetization": "unknown",
      "company_size": "enterprise",
      "hq_country": "EE",
      "markets": [],
      "headline": {
        "en": "Organic custom product pages for searches such as 'airport transfers' gave Bolt an 8.6% increase in net-new installs worldwide, by AppTweak's incrementality measure.",
        "tr": "AppTweak'in artımsallık ölçümüne göre, 'airport transfers' gibi aramalar için hazırlanan organik özel ürün sayfaları Bolt'un dünya genelindeki net yeni kurulumlarını %8,6 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Net-new installs attributed to organic custom product pages",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 8.6,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "custom-product-pages"
      ],
      "timeframe": {
        "start": "2025",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Bolt"
      },
      "tools": [
        "AppTweak"
      ],
      "sources": [
        {
          "url": "https://www.apptweak.com/en/case-studies/bolt",
          "title": "How Bolt achieved +8.6% incremental installs with organic custom product pages",
          "publisher": "AppTweak",
          "type": "vendor",
          "published": "2026-03-06"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The lift was measured with AppTweak's own incrementality model; the pages reused creatives from Bolt's paid campaigns.",
        "tr": "Artış AppTweak'in kendi artımsallık modeliyle ölçüldü; sayfalarda Bolt'un ücretli kampanyalarındaki görseller yeniden kullanıldı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "calm-aso-rating-prompt-moburst",
      "kind": "app",
      "app": "Calm",
      "app_disclosed": true,
      "developer": "Calm",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "health-fitness",
      "monetization": "subscription",
      "company_size": "mid-market",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "New store creatives, a keyword-led title and description, and a better-timed rating prompt took Calm into the App Store Health & Fitness top 10 and grew its organic installs 36% in six months.",
        "tr": "Yeni mağaza görselleri, anahtar kelime odaklı başlık ve açıklama ile daha iyi zamanlanmış bir puan isteği, Calm'ı App Store'da Sağlık ve Fitness kategorisinde ilk 10'a taşıdı ve organik kurulumlarını altı ayda %36 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "organic_installs",
          "label": "Organic installs",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 36,
          "period": "6 months",
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Health & Fitness category rank (reached the top 10)",
          "before": null,
          "after": 10,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "keywords_ranked",
          "label": "Keywords ranked in the top 15 positions",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 684,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Cumulative traffic",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 521,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "app-name-title",
        "long-description",
        "keyword-research",
        "screenshots",
        "ratings-reviews"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 6
      },
      "executed_by": {
        "type": "agency",
        "name": "Moburst"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.moburst.com/case_study/how-calm-grew-organic-installs-36-percent-top-10/",
          "title": "How Calm Grew Organic Installs 36% Into the Category's Top 10",
          "publisher": "Moburst",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "carvana-metadata-screenshots-gummicube",
      "kind": "app",
      "app": "Carvana",
      "app_disclosed": true,
      "developer": "Carvana",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "shopping",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Restructuring Carvana's App Store title, subtitle and keywords, then rewriting its description and screenshots, grew impressions by 246% and organic first-time installs by 81%.",
        "tr": "Carvana'nın App Store başlığını, altbaşlığını ve anahtar kelimelerini yeniden yapılandırmak, ardından açıklamasını ve ekran görüntülerini yeniden yazmak, gösterimleri %246, ilk kez yapılan organik kurulumları %81 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "impressions",
          "label": "App Store impressions",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 246,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "organic_installs",
          "label": "Organic App Units (first-time installers)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 81,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "keywords_ranked",
          "label": "Keyword rankings",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 440,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "app-name-title",
        "subtitle",
        "keyword-field",
        "long-description",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "Gummicube"
      },
      "tools": [
        "DATACUBE"
      ],
      "sources": [
        {
          "url": "https://www.gummicube.com/aso-case-studies/carvana/",
          "title": "CARVANA Case Study",
          "publisher": "Gummicube",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "No dates or comparison windows are given.",
        "tr": "Tarih ya da karşılaştırma dönemi verilmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "cronometer-aso-appradar",
      "kind": "app",
      "app": "Cronometer",
      "app_disclosed": true,
      "developer": "Cronometer",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "health-fitness",
      "monetization": "freemium",
      "company_size": "smb",
      "hq_country": "CA",
      "markets": [],
      "headline": {
        "en": "Screenshot A/B tests, keyword optimization and new German, French, Hindi and Spanish localizations improved Cronometer's average iOS rank from 145 to 96 and grew iOS installs by 20%.",
        "tr": "Ekran görüntüsü A/B testleri, anahtar kelime optimizasyonu ve yeni Almanca, Fransızca, Hintçe ve İspanyolca yerelleştirmeler, Cronometer'ın iOS'taki ortalama sırasını 145'ten 96'ya iyileştirdi ve iOS kurulumlarını %20 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "category_rank",
          "label": "Average rank on the App Store",
          "before": 145,
          "after": 96,
          "value": null,
          "unit": "rank",
          "change_pct": 41,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Installs",
          "before": 671633,
          "after": 816768,
          "value": null,
          "unit": "installs",
          "change_pct": 20,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "impressions",
          "label": "Impressions",
          "before": 4500000,
          "after": 6100000,
          "value": null,
          "unit": "impressions",
          "change_pct": 30,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Average ranking improvement",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 9,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Installs",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 12,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "product_page_views",
          "label": "Store views",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 11,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "screenshots",
        "keyword-research",
        "localization"
      ],
      "timeframe": {
        "start": "2022-06",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "App Radar"
      },
      "tools": [
        "App Radar"
      ],
      "sources": [
        {
          "url": "https://appradar.com/case-studies/boosting-cronometers-app-rankings-and-securing-a-spot-in-the-top-100",
          "title": "Boosting Cronometer's app rankings: achieving a 41% ranking improvement and securing a spot in the Top 100",
          "publisher": "App Radar",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The page does not define the before/after windows; the average rank is presumably the Health & Fitness category rank.",
        "tr": "Sayfa önce-sonra dönemlerini tanımlamıyor; ortalama sıra büyük olasılıkla Sağlık ve Fitness kategorisindeki sıra."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "deezer-turkey-keyword-optimization-phiture",
      "kind": "app",
      "app": "Deezer",
      "app_disclosed": true,
      "developer": "Deezer",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "music",
      "monetization": "freemium",
      "company_size": "enterprise",
      "hq_country": "FR",
      "markets": [
        "TR"
      ],
      "headline": {
        "en": "The first keyword optimization round for Deezer's Turkish store listings lifted downloads by 61% on iOS and 53% on Android.",
        "tr": "Deezer'ın Türkiye mağaza sayfaları için yapılan ilk anahtar kelime optimizasyonu turu, indirmeleri iOS'ta %61, Android'de %53 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Downloads after the first keyword optimization round",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 61,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Downloads after the first keyword optimization round",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 53,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "conversion_rate",
          "label": "Organic conversion rate",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 2,
          "period": null,
          "store": null
        },
        {
          "type": "product_page_views",
          "label": "Google Play store visitors during the engagement (doubled)",
          "before": null,
          "after": null,
          "value": 2,
          "unit": "x",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "keyword-research",
        "localization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "Phiture"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://phiture.com/success-stories/how-we-helped-deezer-achieve-international-growth-with-aso/",
          "title": "How We Helped Deezer Achieve International Growth With ASO",
          "publisher": "Phiture",
          "type": "agency",
          "published": "2020-10-19"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The page gives no comparison periods or dates, and doesn't say whether the 2% conversion gain is relative or in percentage points.",
        "tr": "Sayfa karşılaştırma dönemi ya da tarih vermiyor; %2'lik dönüşüm artışının göreli mi yoksa yüzde puan mı olduğunu da belirtmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "earkick-launch-featuring-appradar",
      "kind": "app",
      "app": "Earkick",
      "app_disclosed": true,
      "developer": "Earkick",
      "stores": [
        "app-store"
      ],
      "app_store_id": "1584854531",
      "play_package": null,
      "category": "health-fitness",
      "monetization": "free",
      "company_size": "startup",
      "hq_country": null,
      "markets": [
        "US"
      ],
      "headline": {
        "en": "A launch package of keyword-optimized metadata, new creatives and an Apple featuring request put Earkick in the US App Store's Hot This Week placement four days after launch, for 24 days and 438,852 impressions.",
        "tr": "Anahtar kelimelere göre optimize edilmiş meta veri, yeni görseller ve Apple'a öne çıkarılma başvurusundan oluşan bir lansman paketi, Earkick'i çıkıştan dört gün sonra ABD App Store'unun Hot This Week alanına taşıdı; uygulama burada 24 gün kaldı ve 438.852 gösterim aldı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "impressions",
          "label": "App impressions in the first 24 days after launch",
          "before": null,
          "after": null,
          "value": 438852,
          "unit": "impressions",
          "change_pct": null,
          "period": "first 24 days",
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Days featured on Hot This Week and other placements",
          "before": null,
          "after": null,
          "value": 24,
          "unit": "days",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "featuring",
        "keyword-research",
        "screenshots"
      ],
      "timeframe": {
        "start": "2021-10-25",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "App Radar"
      },
      "tools": [
        "App Radar"
      ],
      "sources": [
        {
          "url": "https://appradar.com/case-studies/earkick-how-we-launched-and-got-mental-health-app-featured-on-apple-app-store",
          "title": "Earkick - how we launched and got mental health app featured on Apple App Store",
          "publisher": "App Radar",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "A new launch with no earlier baseline; the impressions largely reflect Apple's featuring.",
        "tr": "Önceden bir başlangıç değeri olmayan yeni bir lansman; gösterimlerin büyük kısmı Apple'ın uygulamayı öne çıkarmasından geliyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "episode-icon-screenshot-refresh-splitmetrics",
      "kind": "app",
      "app": "Episode",
      "app_disclosed": true,
      "developer": "Pocket Gems",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Refreshed screenshots lifted Episode's iOS conversion rate by 10%, and a new icon lifted Android conversion from new users by 12%.",
        "tr": "Yenilenen ekran görüntüleri Episode'un iOS dönüşüm oranını %10, yeni simge ise Android'de yeni kullanıcılardan gelen dönüşümü %12 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Icon update, conversion rate from overall downloads",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 3,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Icon update, conversion rate from new users",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 12,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "conversion_rate",
          "label": "Screenshot update, conversion rate from overall downloads",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 10,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "icon",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "SplitMetrics Agency"
      },
      "tools": [
        "SplitMetrics Optimize"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/how-splitmetrics-optimize-helped-episode-boost-cr/",
          "title": "How SplitMetrics Optimize Helped Episode Boost Conversion Rates by Refreshing Creative Assets",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "found-it-icon-tests-pressplay-phiture",
      "kind": "experiment",
      "app": "Found It!",
      "app_disclosed": true,
      "developer": "Lion Studios (AppLovin)",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "enterprise",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Two winning icon tests on Google Play, run through Phiture's PressPlay, compounded into a 20% global lift in installs for Lion Studios' Found It!",
        "tr": "Phiture'ın PressPlay aracıyla Google Play'de yapılan iki başarılı simge testi birikerek Lion Studios'un Found It! oyununda dünya genelindeki kurulumları %20 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Global installs after the winning icon tests",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 20,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "First winning icon test",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 12,
          "period": "20 days",
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Second winning icon variation",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 8,
          "period": "8 days",
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Projected additional installs per year (projection)",
          "before": null,
          "after": null,
          "value": 600000,
          "unit": "installs",
          "change_pct": null,
          "period": "per year",
          "store": "google-play"
        }
      ],
      "tactics": [
        "icon",
        "store-listing-experiments"
      ],
      "timeframe": {
        "start": "2024",
        "end": null,
        "duration_months": 1.5
      },
      "executed_by": {
        "type": "vendor",
        "name": "Phiture (PressPlay)"
      },
      "tools": [
        "PressPlay",
        "Google Play Console"
      ],
      "sources": [
        {
          "url": "https://phiture.com/success-stories/accelerating-a-b-testing-with-lion-studios-by-applovin-a-20-global-lift-in-installs/",
          "title": "Accelerating A/B Testing with Lion Studios by AppLovin: A 20% Global Lift in Installs",
          "publisher": "Phiture",
          "type": "agency",
          "published": "2024-09-16"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The page still carries template placeholder quotes and gives the pilot as both five and six weeks; the 600k installs a year is a projection.",
        "tr": "Sayfada hâlâ şablondan kalan yer tutucu alıntılar duruyor ve pilot süresi hem beş hem altı hafta olarak geçiyor. Yılda 600 bin kurulum rakamı bir öngörü."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "gett-review-replies-appfollow",
      "kind": "app",
      "app": "Gett",
      "app_disclosed": true,
      "developer": "Gett",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "travel",
      "monetization": "free",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [
        "GB",
        "IL",
        "RU"
      ],
      "headline": {
        "en": "After Gett's customer-experience team started replying to app reviews (35,000+ replies, reply rate up to 96%), the app's App Store rating rose from 4.3 to 4.81.",
        "tr": "Gett'in müşteri deneyimi ekibi uygulama yorumlarına yanıt vermeye başladıktan sonra (35.000'den fazla yanıt, %96'ya varan yanıt oranı) uygulamanın App Store puanı 4,3'ten 4,81'e yükseldi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "App Store average rating since the team started responding",
          "before": 4.3,
          "after": 4.81,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Review reply rate",
          "before": null,
          "after": 96,
          "value": null,
          "unit": "%",
          "change_pct": null,
          "period": null,
          "store": null
        },
        {
          "type": "other",
          "label": "Reviews responded to",
          "before": null,
          "after": null,
          "value": 35000,
          "unit": "reviews",
          "change_pct": null,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "review-replies",
        "ratings-reviews"
      ],
      "timeframe": {
        "start": "2018-06",
        "end": "2020-10",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Gett"
      },
      "tools": [
        "AppFollow"
      ],
      "sources": [
        {
          "url": "https://appfollow.io/blog/gett-responds-to-app-reviews-and-analyzes-user-feedback-to-improve-the-product-by-using-appfollow",
          "title": "Gett increases reply rate and app average rating by 0.5 responding to 35 000 reviews with AppFollow",
          "publisher": "AppFollow",
          "type": "vendor",
          "published": "2020-10-12"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The rating change spans about two years, during which tagged reviews also fed product and stability fixes.",
        "tr": "Puan değişimi yaklaşık iki yılı kapsıyor; bu sürede etiketlenen yorumlar ürün ve kararlılık düzeltmelerine de kaynak oldu."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "guardian-tales-review-replies-appfollow",
      "kind": "app",
      "app": "Guardian Tales",
      "app_disclosed": true,
      "developer": "Kakao Games Europe",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "enterprise",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Replying to Guardian Tales reviews from launch day, Kakao Games Europe saw the game's rating rise from 4.17 to 4.6 on Android and from 4.4 to 4.8 on iOS over 12 months.",
        "tr": "Guardian Tales yorumlarına çıkış gününden itibaren yanıt veren Kakao Games Europe, oyunun puanının 12 ayda Android'de 4,17'den 4,6'ya, iOS'ta 4,4'ten 4,8'e yükseldiğini gördü."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "Android average rating over 12 months",
          "before": 4.17,
          "after": 4.6,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": "12 months",
          "store": "google-play"
        },
        {
          "type": "rating_avg",
          "label": "iOS average rating over 12 months",
          "before": 4.4,
          "after": 4.8,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": "12 months",
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Reply effect over the last 12 months",
          "before": null,
          "after": null,
          "value": 1.52,
          "unit": "stars",
          "change_pct": null,
          "period": "12 months",
          "store": null
        },
        {
          "type": "other",
          "label": "Players replied to who updated their review with a higher rating",
          "before": null,
          "after": null,
          "value": 61,
          "unit": "%",
          "change_pct": null,
          "period": "12 months",
          "store": null
        }
      ],
      "tactics": [
        "review-replies",
        "ratings-reviews"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 12
      },
      "executed_by": {
        "type": "in-house",
        "name": "Kakao Games Europe"
      },
      "tools": [
        "AppFollow",
        "Zendesk"
      ],
      "sources": [
        {
          "url": "https://appfollow.io/blog/kakao-games-europe-gets-152-in-reply-effect-with-appfollow",
          "title": "Kakao Games Europe gets +1.52 in rating for reviews responded with AppFollow",
          "publisher": "AppFollow",
          "type": "vendor",
          "published": "2021-03-11"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The 12 months follow the game's 2020 launch, so rating gains also reflect game updates.",
        "tr": "Bu 12 ay, oyunun 2020'deki çıkışından sonraki dönemi kapsıyor; bu yüzden puan artışı oyun güncellemelerini de yansıtıyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "headspace-managed-aso-phiture",
      "kind": "app",
      "app": "Headspace",
      "app_disclosed": true,
      "developer": "Headspace",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "health-fitness",
      "monetization": "subscription",
      "company_size": "unknown",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Six months of Phiture-run keyword, localization and creative experiments gave Headspace 40% more visibility, 18% more installs from search and 13% more installs overall.",
        "tr": "Phiture'ın altı ay boyunca yürüttüğü anahtar kelime, yerelleştirme ve görsel deneyleri Headspace'e %40 daha fazla görünürlük, aramadan %18 daha fazla kurulum ve toplamda %13 daha fazla kurulum getirdi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "other",
          "label": "Store search visibility",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 40,
          "period": null,
          "store": null
        },
        {
          "type": "search_installs",
          "label": "Installs via search",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 18,
          "period": null,
          "store": null
        },
        {
          "type": "conversion_rate",
          "label": "Conversion rate of local store listings",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 8,
          "period": null,
          "store": null
        },
        {
          "type": "search_installs",
          "label": "Installs via search in key non-English markets",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 40,
          "period": null,
          "store": null
        },
        {
          "type": "installs",
          "label": "Total installs (users grew from 6 to 6.6 million)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 13,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "keyword-research",
        "localization",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 6
      },
      "executed_by": {
        "type": "agency",
        "name": "Phiture"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://phiture.com/success-stories/how-systematic-aso-helped-headspace-bring-meditation-and-mindfulness-to-over-6-million-users/",
          "title": "How Systematic ASO Helped Headspace Bring Meditation and Mindfulness to Over 6 Million Users",
          "publisher": "Phiture",
          "type": "agency",
          "published": "2020-10-19"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The page doesn't date the engagement, and visibility is Phiture's own measure.",
        "tr": "Sayfa çalışmanın tarihini vermiyor; görünürlük de Phiture'ın kendi ölçütü."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "hepsiburada-metadata-iterations-appfollow",
      "kind": "app",
      "app": "Hepsiburada",
      "app_disclosed": true,
      "developer": "Hepsiburada",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "shopping",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "TR",
      "markets": [
        "TR"
      ],
      "headline": {
        "en": "Turkish and English metadata updates (17 rounds over about two years) raised Hepsiburada's App Store search visibility by 113% and downloads by 21% in the first year, and made it the search-visibility leader among Turkish shopping apps.",
        "tr": "Türkçe ve İngilizce meta veri güncellemeleri (yaklaşık iki yılda 17 tur), Hepsiburada'nın App Store arama görünürlüğünü ilk yılda %113, indirmelerini %21 artırdı ve uygulamayı Türkiye'deki alışveriş uygulamaları arasında arama görünürlüğünde lider yaptı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "other",
          "label": "Search Visibility score (AppFollow metric), first year",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 113,
          "period": "first year",
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Total downloads, first year",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 21,
          "period": "first year",
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Total downloads, year over year",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 15,
          "period": "first year",
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Search Visibility score, second year (to July 2023)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 19,
          "period": "second year",
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Search-visibility position among shopping apps in Turkey",
          "before": null,
          "after": 1,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "keyword-research",
        "localization",
        "screenshots",
        "icon",
        "seasonal-updates"
      ],
      "timeframe": {
        "start": "2021-09",
        "end": "2023-07",
        "duration_months": 22
      },
      "executed_by": {
        "type": "vendor",
        "name": "AppFollow Professional Services"
      },
      "tools": [
        "AppFollow"
      ],
      "sources": [
        {
          "url": "https://get.appfollow.io/hubfs/Hepsiburada%20Case.pdf",
          "title": "Long-Term ASO Strategy: Hepsiburada Case",
          "publisher": "AppFollow",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Search Visibility is AppFollow's own metric, based on the number of popular keywords in the top 10. Graphic assets were tested in parallel.",
        "tr": "Arama görünürlüğü (Search Visibility), AppFollow'un ilk 10'daki popüler anahtar kelime sayısına dayanan kendi metriği. Görseller de paralel olarak test edildi."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "hidden-city-icon-test-splitmetrics",
      "kind": "experiment",
      "app": "Hidden City",
      "app_disclosed": true,
      "developer": "G5 Entertainment",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "SE",
      "markets": [],
      "headline": {
        "en": "Hidden City's new icon beat the old one by 21% in click-to-install rate in testing, and installs rose 10% worldwide after it went live.",
        "tr": "Hidden City'nin yeni simgesi testte tıklamadan kuruluma dönüşüm oranında eskisini %21 geçti; simge yayına alındıktan sonra dünya genelinde kurulumlar %10 arttı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Click-to-install rate, new icon vs control (test)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 21,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Installs worldwide after rollout",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 10,
          "period": "after implementation",
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Installs in the US after rollout",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 6,
          "period": "after implementation",
          "store": "app-store"
        }
      ],
      "tactics": [
        "icon"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "G5 Entertainment"
      },
      "tools": [
        "SplitMetrics Optimize"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/how-hidden-city-increased-installs-with-splitmetrics-optimize/",
          "title": "How Hidden City Increased Installs by 10% Worldwide with SplitMetrics Optimize",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The 21% lift came from SplitMetrics' store-like test pages (sequential test, 90.3% confidence); after the icon went live, installs rose 10% worldwide and 6% in the US.",
        "tr": "%21'lik artış SplitMetrics'in mağazaya benzeyen test sayfalarından geldi (ardışık test, %90,3 güven düzeyi). Simge yayına alındıktan sonra kurulumlar dünya genelinde %10, ABD'de %6 arttı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "idle-miner-tycoon-auto-replies-appfollow",
      "kind": "app",
      "app": "Idle Miner Tycoon",
      "app_disclosed": true,
      "developer": "Kolibri Games",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "DE",
      "markets": [],
      "headline": {
        "en": "Letting automation answer 100% of Idle Miner Tycoon's reviews in March 2022 left the average rating stable (4.65 to 4.67); that month, the source reports a 'reply effect' of +0.2 stars for auto-answered reviews and −0.5 stars for reviews left without a response.",
        "tr": "Mart 2022'de Idle Miner Tycoon'un yorumlarının %100'ünü otomasyona yanıtlatmak ortalama puanı sabit bıraktı (4,65'ten 4,67'ye); kaynak, o ay otomatik yanıt alan yorumlarda +0,2 yıldız, yanıtsız kalan yorumlarda −0,5 yıldız 'yanıt etkisi' (reply effect) bildiriyor."
      },
      "result": "null",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "Average rating, February 2022 (partial automation) vs. March 2022 (100% automation)",
          "before": 4.65,
          "after": 4.67,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": "1 month vs. prior month",
          "store": null
        },
        {
          "type": "other",
          "label": "Sentiment score (positive vs. negative reviews)",
          "before": 80,
          "after": 84,
          "value": null,
          "unit": "%",
          "change_pct": null,
          "period": "1 month vs. prior month",
          "store": null
        },
        {
          "type": "other",
          "label": "Reply effect, reviews answered by automation (March 2022)",
          "before": null,
          "after": null,
          "value": 0.2,
          "unit": "stars",
          "change_pct": null,
          "period": null,
          "store": null
        },
        {
          "type": "other",
          "label": "Reply effect, reviews left without a response (March 2022)",
          "before": null,
          "after": null,
          "value": -0.5,
          "unit": "stars",
          "change_pct": null,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "review-replies"
      ],
      "timeframe": {
        "start": "2022-02",
        "end": "2022-03",
        "duration_months": 1
      },
      "executed_by": {
        "type": "in-house",
        "name": "Kolibri Games"
      },
      "tools": [
        "AppFollow"
      ],
      "sources": [
        {
          "url": "https://get.appfollow.io/kolibri-games-uses-automation-to-reply-to-reviews-created-clarity-of-customer-data",
          "title": "How Kolibri Games used AppFollow's automation to reply to reviews and created clarity of customer data",
          "publisher": "AppFollow",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "A one-month stress test of full automation, compared with the previous month; not a controlled experiment. The store is not specified.",
        "tr": "Tam otomasyonun bir aylık stres testi, önceki ayla karşılaştırıldı; kontrollü bir deney değil. Mağaza belirtilmemiş."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "imvu-japan-localization-gummicube",
      "kind": "app",
      "app": "IMVU",
      "app_disclosed": true,
      "developer": "IMVU",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "social",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "US",
      "markets": [
        "JP"
      ],
      "headline": {
        "en": "Japanese keyword localization nearly doubled IMVU's ranked terms in Japan (26 to 51) and lifted impressions 10.4%, and tested creatives with localized avatars then grew app units 23.9%.",
        "tr": "Japonca anahtar kelime yerelleştirmesi, IMVU'nun Japonya'da sıralamaya giren terim sayısını neredeyse ikiye katladı (26'dan 51'e) ve gösterimleri %10,4 artırdı; ardından yerelleştirilmiş avatarlarla test edilen görseller uygulama birimlerini %23,9 yükseltti."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "keywords_ranked",
          "label": "Total ranked terms in Japan",
          "before": 26,
          "after": 51,
          "value": null,
          "unit": "keywords",
          "change_pct": 96,
          "period": null,
          "store": null
        },
        {
          "type": "other",
          "label": "Terms ranked in the top 5 in Japan",
          "before": 8,
          "after": 14,
          "value": null,
          "unit": "keywords",
          "change_pct": 75,
          "period": null,
          "store": null
        },
        {
          "type": "keyword_rank",
          "label": "Rank for 'アバター' (avatar)",
          "before": 87,
          "after": 7,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": null
        },
        {
          "type": "impressions",
          "label": "Impressions after the metadata update",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 10.4,
          "period": null,
          "store": null
        },
        {
          "type": "installs",
          "label": "App units after conversion optimization and creative testing",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 23.9,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "localization",
        "keyword-research",
        "icon",
        "screenshots",
        "feature-graphic"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "Gummicube"
      },
      "tools": [
        "DATACUBE",
        "Splitcube"
      ],
      "sources": [
        {
          "url": "https://www.gummicube.com/aso-case-studies/imvu-jp/",
          "title": "IMVU-Japan Case Study",
          "publisher": "Gummicube",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Creative tests ran on paid traffic in Gummicube's own Splitcube tool. Parts of the page repeat text from IMVU's US case; those figures were not used.",
        "tr": "Görsel testleri Gummicube'un kendi aracı Splitcube'de ücretli trafikle yapıldı. Sayfanın bazı bölümleri IMVU'nun ABD vakasındaki metni tekrarlıyor; o rakamlar kullanılmadı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "james-delivery-keyword-iterations-appfollow",
      "kind": "app",
      "app": "James Delivery",
      "app_disclosed": true,
      "developer": "James Delivery",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "food-drink",
      "monetization": "free",
      "company_size": "unknown",
      "hq_country": "BR",
      "markets": [
        "BR"
      ],
      "headline": {
        "en": "Six weeks of in-house keyword iterations raised James Delivery's search downloads in Brazil by 11.5% on iOS and 23.4% on Android.",
        "tr": "Şirket içinde yürütülen altı haftalık anahtar kelime denemeleri, James Delivery'nin Brezilya'da aramadan gelen indirmelerini iOS'ta %11,5, Android'de %23,4 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "search_installs",
          "label": "Search downloads, iOS",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 11.5,
          "period": "1.5 months",
          "store": "app-store"
        },
        {
          "type": "search_installs",
          "label": "Search downloads, Android",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 23.4,
          "period": "1.5 months",
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Search Visibility Score (AppFollow metric), iOS",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 5.6,
          "period": "1.5 months",
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Search Visibility Score (AppFollow metric), Android",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 5.3,
          "period": "1.5 months",
          "store": "google-play"
        }
      ],
      "tactics": [
        "keyword-research"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 1.5
      },
      "executed_by": {
        "type": "in-house",
        "name": "James Delivery"
      },
      "tools": [
        "AppFollow"
      ],
      "sources": [
        {
          "url": "https://appfollow.io/blog/james-delivery-boosted-search-downloads-and-search-visibility-with-appfollow",
          "title": "James Delivery boosted Search Downloads and Search Visibility with AppFollow",
          "publisher": "AppFollow",
          "type": "vendor",
          "published": "2020-12-18"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "kiddopia-metadata-testing-apptweak",
      "kind": "app",
      "app": "Kiddopia",
      "app_disclosed": true,
      "developer": "Kiddopia (Nazara)",
      "stores": [
        "app-store"
      ],
      "app_store_id": "1223397201",
      "play_package": null,
      "category": "kids",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "A year of regular metadata updates and A/B tests raised Kiddopia's search conversion rate by 36% and moved it from #5 to #1 for 'learning games for kids' in the US.",
        "tr": "Bir yıl boyunca yapılan düzenli meta veri güncellemeleri ve A/B testleri, Kiddopia'nın arama dönüşüm oranını %36 artırdı ve uygulamayı ABD'de 'learning games for kids' aramasında 5. sıradan 1. sıraya taşıdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Search conversion rate",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 36,
          "period": "within one year",
          "store": "app-store"
        },
        {
          "type": "keyword_rank",
          "label": "Rank for 'learning games for kids', US",
          "before": 5,
          "after": 1,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "app-name-title",
        "subtitle",
        "keyword-field",
        "product-page-optimization",
        "in-app-events"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 12
      },
      "executed_by": {
        "type": "in-house",
        "name": "Kiddopia"
      },
      "tools": [
        "AppTweak"
      ],
      "sources": [
        {
          "url": "https://www.apptweak.com/en/case-studies/kiddopia",
          "title": "How Kiddopia improved conversion by 36% with data-driven ASO",
          "publisher": "AppTweak",
          "type": "vendor",
          "published": "2026-10-30"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "App of the Day featuring in the US, Australia and New Zealand and a year-round in-app event calendar ran in the same period.",
        "tr": "Aynı dönemde ABD, Avustralya ve Yeni Zelanda'da Günün Uygulaması olarak öne çıkarılma ve yıl boyu süren bir uygulama içi etkinlik takvimi de vardı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "leovegas-big-win-screenshots-storemaven",
      "kind": "experiment",
      "app": "LeoVegas",
      "app_disclosed": true,
      "developer": "LeoVegas",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "mid-market",
      "hq_country": "SE",
      "markets": [
        "SE"
      ],
      "headline": {
        "en": "Screenshots built around 'Big Win' messaging beat LeoVegas' control by 9% and 8.2% in conversion in Sweden, outperforming a game-variety concept.",
        "tr": "'Big Win' mesajı üzerine kurulan ekran görüntüleri, İsveç'te LeoVegas'ın kontrol sürümünü dönüşümde %9 ve %8,2 geçti; oyun çeşitliliğini öne çıkaran konseptten de daha iyi sonuç verdi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "'Big Win' variation A vs control",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 9,
          "period": null,
          "store": null
        },
        {
          "type": "conversion_rate",
          "label": "'Big Win' variation B vs control",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 8.2,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "LeoVegas"
      },
      "tools": [
        "Storemaven"
      ],
      "sources": [
        {
          "url": "https://web.archive.org/web/20210117190939/https://www.storemaven.com/academy/leovegas-aso-case-study/",
          "title": "How LeoVegas Reduced Acquisition Costs and Increased ROAS with Testing",
          "publisher": "Storemaven",
          "type": "vendor",
          "published": "2020-10-14"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The source doesn't name the store; its research step looked at similar games in the App Store. Read from a Web Archive copy because storemaven.com blocks automated access.",
        "tr": "Kaynak mağazanın adını vermiyor; araştırma aşamasında App Store'daki benzer oyunlara bakılmış. storemaven.com otomatik erişimi engellediği için sayfa Web Archive kopyasından okundu."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "love-and-dating-story-title-change-splitmetrics",
      "kind": "app",
      "app": "Love & Dating Story",
      "app_disclosed": true,
      "developer": "Lab Cave",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "ES",
      "markets": [],
      "headline": {
        "en": "Renaming My High School Summer Party to Love & Dating Story and redrawing its store art for an older audience raised installs by 314% on Google Play and 49% on the App Store.",
        "tr": "My High School Summer Party'nin adını Love & Dating Story olarak değiştirmek ve mağaza görsellerini daha büyük yaştaki bir kitleye göre yeniden çizmek, kurulumları Google Play'de %314, App Store'da %49 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Installs after the rename and asset redesign",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 314,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Installs after the rename and asset redesign",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 49,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Conversion after the redesigned store assets with keyword captions",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 43,
          "period": null,
          "store": null
        },
        {
          "type": "conversion_rate",
          "label": "Final asset lineup vs control",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 14.2,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "app-name-title",
        "screenshots",
        "icon"
      ],
      "timeframe": {
        "start": "2019-09",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Lab Cave"
      },
      "tools": [
        "SplitMetrics Optimize"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/lab-cave-case-study-314-increase-in-installs-with-splitmetrics-a-b-testing/",
          "title": "Lab Cave case study: 314% increase in installs with SplitMetrics A/B testing",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The source gives no comparison period for the install growth; the rename, new art and new captions went live together after months of tests that began in September 2019.",
        "tr": "Kaynak kurulum artışı için bir karşılaştırma dönemi vermiyor. Yeni ad, yeni görseller ve görsellerdeki yeni yazılar, Eylül 2019'da başlayan ve aylarca süren testlerin ardından birlikte yayına alındı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "metalstorm-localization-mobileaction",
      "kind": "app",
      "app": "Metalstorm",
      "app_disclosed": true,
      "developer": "Starform",
      "stores": [
        "app-store"
      ],
      "app_store_id": "1461423243",
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "smb",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Expanding Metalstorm's localized metadata from 3 to 10 languages grew its ranked keywords by 150% in Spanish, 60% in German and 33% in Italian within a few months.",
        "tr": "Metalstorm'un yerelleştirilmiş meta verisini 3 dilden 10 dile çıkarmak, birkaç ay içinde sıralamaya giren anahtar kelime sayısını İspanyolcada %150, Almancada %60, İtalyancada %33 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "keywords_ranked",
          "label": "Ranked keywords, Spanish",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 150,
          "period": null,
          "store": null
        },
        {
          "type": "keywords_ranked",
          "label": "Ranked keywords, German",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 60,
          "period": null,
          "store": null
        },
        {
          "type": "keywords_ranked",
          "label": "Ranked keywords, Italian",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 33,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "localization",
        "keyword-research"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Starform"
      },
      "tools": [
        "MobileAction"
      ],
      "sources": [
        {
          "url": "https://www.mobileaction.co/success-story/starform/",
          "title": "Starform boosts ranked keywords by up to 150% across multiple markets",
          "publisher": "MobileAction",
          "type": "vendor",
          "published": "2025-12-31"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Results are reported by language, not by storefront.",
        "tr": "Sonuçlar mağaza ülkesine göre değil, dile göre veriliyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "microsoft-copilot-aso-program-moburst",
      "kind": "app",
      "app": "Microsoft Copilot",
      "app_disclosed": true,
      "developer": "Microsoft",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "productivity",
      "monetization": "freemium",
      "company_size": "enterprise",
      "hq_country": "US",
      "markets": [
        "US",
        "GB",
        "CA",
        "AU",
        "DE",
        "JP",
        "FR"
      ],
      "headline": {
        "en": "A monthly ASO, conversion-testing and in-app-event program, including a custom product page aimed at people searching for rival AI apps, grew Microsoft Copilot's iOS search installs year over year in all seven markets, by up to 134% in the UK.",
        "tr": "Rakip yapay zekâ uygulamalarını arayanlara yönelik bir özel ürün sayfasını da içeren aylık ASO, dönüşüm testi ve uygulama içi etkinlik programı, Microsoft Copilot'un iOS'ta aramadan gelen kurulumlarını yedi pazarın hepsinde yıllık bazda artırdı; artış Birleşik Krallık'ta %134'e ulaştı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "search_installs",
          "label": "iOS search installs, UK, year over year",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 134,
          "period": "year over year",
          "store": "app-store"
        },
        {
          "type": "search_installs",
          "label": "iOS search installs, Japan, year over year",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 107,
          "period": "year over year",
          "store": "app-store"
        },
        {
          "type": "search_installs",
          "label": "iOS search installs, Australia, year over year",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 64,
          "period": "year over year",
          "store": "app-store"
        },
        {
          "type": "search_installs",
          "label": "iOS search installs, US, year over year",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 56,
          "period": "year over year",
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Conversion rate lift from one preview video A/B test, US iOS",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 28,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "keywords_ranked",
          "label": "Keywords ranked #1 on iOS",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 148,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Share of ASO implementations with a positive lift",
          "before": null,
          "after": null,
          "value": 74,
          "unit": "%",
          "change_pct": null,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "keyword-research",
        "product-page-optimization",
        "app-preview-video",
        "custom-product-pages",
        "in-app-events"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "Moburst"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.moburst.com/case_study/how-microsoft-copilot-grew-ios-search-installs-134-percent-7-markets/",
          "title": "How Microsoft Copilot Grew iOS Search Installs Up to 134% Across 7 Markets",
          "publisher": "Moburst",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Year-over-year install growth also reflects Copilot's product and brand momentum; the source does not isolate the effect of ASO.",
        "tr": "Yıllık kurulum artışı Copilot'un ürün ve marka ivmesini de yansıtıyor; kaynak ASO'nun etkisini ayrıştırmıyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "msqrd-video-preview-test-splitmetrics",
      "kind": "experiment",
      "app": "MSQRD",
      "app_disclosed": true,
      "developer": "Masquerade Technologies",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "photo-video",
      "monetization": "unknown",
      "company_size": "startup",
      "hq_country": "BY",
      "markets": [],
      "headline": {
        "en": "Adding a video preview to MSQRD's best screenshot set raised its download rate by 13% in a SplitMetrics A/B test.",
        "tr": "Bir SplitMetrics A/B testinde, MSQRD'nin en iyi ekran görüntüsü setine tanıtım videosu eklemek indirme oranını %13 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Download rate, video preview plus best screenshots vs no video",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 13,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Product page bounce rate",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -5,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "app-preview-video",
        "screenshots",
        "localization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Masquerade Technologies"
      },
      "tools": [
        "SplitMetrics Optimize"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/msqrd-app-viral-marketing-hacks/",
          "title": "MSQRD: 5 App Viral Marketing Hacks Which Enhanced Conversion by 13%",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "MSQRD co-founder Eugene Nevgen also co-founded SplitMetrics. The test split ad traffic between two simulated store pages.",
        "tr": "MSQRD'nin kurucu ortağı Eugene Nevgen, SplitMetrics'in de kurucu ortağı. Test, reklam trafiğini mağazayı taklit eden iki sayfa arasında böldü."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "ortak-keyword-strategy-mobileaction",
      "kind": "app",
      "app": "Ortak",
      "app_disclosed": true,
      "developer": "Ortak",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "finance",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "TR",
      "markets": [
        "TR"
      ],
      "headline": {
        "en": "Keyword-gap analysis and closer review management took Ortak from about 190th to 71st in the Turkish App Store Finance category and grew its ranked keywords from 89 to 351.",
        "tr": "Anahtar kelime boşluğu analizi ve yorumların daha yakından yönetilmesi, Ortak'ı Türkiye App Store'unun Finans kategorisinde yaklaşık 190. sıradan 71. sıraya taşıdı ve sıralamaya giren anahtar kelime sayısını 89'dan 351'e çıkardı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "category_rank",
          "label": "Finance category rank",
          "before": 190,
          "after": 71,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "keywords_ranked",
          "label": "Ranked keywords",
          "before": 89,
          "after": 351,
          "value": null,
          "unit": "keywords",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "top10_keywords",
          "label": "Keywords in the top 10",
          "before": 8,
          "after": 51,
          "value": null,
          "unit": "keywords",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Keywords in the top 20",
          "before": 12,
          "after": 95,
          "value": null,
          "unit": "keywords",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Organic visibility score (MobileAction metric)",
          "before": 59,
          "after": 70,
          "value": null,
          "unit": null,
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "keyword-research",
        "review-replies"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Ortak"
      },
      "tools": [
        "MobileAction"
      ],
      "sources": [
        {
          "url": "https://www.mobileaction.co/success-story/ortak/",
          "title": "Ortak’s 62% increase in category ranking on the App Store",
          "publisher": "MobileAction",
          "type": "vendor",
          "published": "2024-09-25"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "No dates or time span are given.",
        "tr": "Tarih ya da süre verilmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "oxide-survival-island-keyword-recovery-appfollow",
      "kind": "app",
      "app": "Oxide: Survival Island",
      "app_disclosed": true,
      "developer": "HyperHug",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [
        "US"
      ],
      "headline": {
        "en": "A single text metadata update that won back a lost high-intent keyword lifted Oxide: Survival Island's US App Store search downloads by 34% within two weeks.",
        "tr": "Kaybedilen yüksek niyetli bir anahtar kelimeyi geri kazandıran tek bir meta veri (metin) güncellemesi, Oxide: Survival Island'ın ABD App Store'unda aramadan gelen indirmelerini iki hafta içinde %34 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "search_installs",
          "label": "Search downloads, two weeks after vs. two weeks before the update",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 34,
          "period": "2 weeks vs. prior 2 weeks",
          "store": "app-store"
        },
        {
          "type": "impressions",
          "label": "Search impressions, same comparison",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 11,
          "period": "2 weeks vs. prior 2 weeks",
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Search conversion rate",
          "before": 6.08,
          "after": 7.34,
          "value": null,
          "unit": "%",
          "change_pct": null,
          "period": "2 weeks vs. prior 2 weeks",
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Search Visibility Score (AppFollow metric)",
          "before": 17658,
          "after": 21437,
          "value": null,
          "unit": null,
          "change_pct": 21,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "keywords_ranked",
          "label": "Net new ranked keywords (398 gained, 246 lost)",
          "before": null,
          "after": null,
          "value": 152,
          "unit": "keywords",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "keyword-research"
      ],
      "timeframe": {
        "start": "2026-01-30",
        "end": null,
        "duration_months": 0.5
      },
      "executed_by": {
        "type": "vendor",
        "name": "AppFollow ASO Consulting"
      },
      "tools": [
        "AppFollow"
      ],
      "sources": [
        {
          "url": "https://get.appfollow.io/case-studies/hyperhug-aso-keyword-recovery-installs",
          "title": "How HyperHug Recovered a Lost Keyword and Lifted Oxide Installs 34%",
          "publisher": "AppFollow",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Two-week before/after comparison, not a controlled test. The recovered keyword is masked as 'NDA keyword' in the source.",
        "tr": "Kontrollü bir test değil, iki haftalık bir önce-sonra karşılaştırması. Geri kazanılan anahtar kelime kaynakta 'NDA keyword' olarak gizlenmiş."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "oxide-survival-island-review-reactivation-appfollow",
      "kind": "app",
      "app": "Oxide: Survival Island",
      "app_disclosed": true,
      "developer": "HyperHug",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Personal replies to about 50,000 old, unanswered 1–4 star reviews of Oxide: Survival Island got 1,100 players to update their rating, by +1.46 stars on average.",
        "tr": "Oxide: Survival Island'ın yanıtsız kalmış yaklaşık 50.000 eski 1–4 yıldızlı yorumuna verilen kişisel yanıtlar, 1.100 oyuncunun puanını güncellemesini sağladı; puanlar ortalama +1,46 yıldız arttı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "ratings_count",
          "label": "Users who changed their rating after a reactivation reply",
          "before": null,
          "after": null,
          "value": 1100,
          "unit": "users",
          "change_pct": null,
          "period": null,
          "store": null
        },
        {
          "type": "other",
          "label": "Average reply effect (rating change on updated reviews)",
          "before": null,
          "after": null,
          "value": 1.461,
          "unit": "stars",
          "change_pct": null,
          "period": null,
          "store": null
        },
        {
          "type": "other",
          "label": "Share of replies that led to a rating change",
          "before": null,
          "after": null,
          "value": 2.2,
          "unit": "%",
          "change_pct": null,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "review-replies",
        "ratings-reviews"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "HyperHug"
      },
      "tools": [
        "AppFollow"
      ],
      "sources": [
        {
          "url": "https://get.appfollow.io/case-studies/hyperhug-review-automation-rating-lift",
          "title": "How HyperHug Drove 1,100 Rating Updates With 50,000 Replies",
          "publisher": "AppFollow",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The replies invited players back after a major game overhaul, so rating updates also reflect the improved game. The source does not say which store the reviews came from.",
        "tr": "Yanıtlar, oyunda yapılan büyük bir yenilemenin ardından oyuncuları geri davet ediyordu; bu yüzden puan güncellemeleri iyileşen oyunu da yansıtıyor. Kaynak, yorumların hangi mağazadan geldiğini belirtmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "paper-by-fiftythree-screenshot-localization-splitmetrics",
      "kind": "experiment",
      "app": "Paper by FiftyThree",
      "app_disclosed": true,
      "developer": "FiftyThree",
      "stores": [
        "app-store"
      ],
      "app_store_id": "506003812",
      "play_package": null,
      "category": "productivity",
      "monetization": "unknown",
      "company_size": "startup",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Screenshots localized into Chinese converted 33% better than English ones for FiftyThree's Paper app in SplitMetrics tests.",
        "tr": "FiftyThree'nin Paper uygulamasında Çinceye yerelleştirilen ekran görüntüleri, SplitMetrics testlerinde İngilizce olanlardan %33 daha iyi dönüşüm sağladı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Chinese-localized vs English screenshots",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 33,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Installs after scrolling, reordered screenshot set vs first set",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 17,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "localization",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "FiftyThree"
      },
      "tools": [
        "SplitMetrics Optimize"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/fiftythree-localizes-screenshots-for-app-store/",
          "title": "FiftyThree: How Paper App Got 33% More Installs A/B Testing Screenshots for App Store",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Measured on SplitMetrics test pages that imitate the App Store, not on the live store.",
        "tr": "Ölçümler canlı mağazada değil, App Store'u taklit eden SplitMetrics test sayfalarında yapıldı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "park-plus-generic-title-keywords-apptweak",
      "kind": "app",
      "app": "Park+",
      "app_disclosed": true,
      "developer": "Park+",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "other",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "IN",
      "markets": [
        "IN"
      ],
      "headline": {
        "en": "Adding generic keywords such as FASTag, RTO and Parivahan to its title helped Park+ climb to #1 in Google Play's Auto & Vehicles category, as daily downloads grew from 1,200 in 2021 to 15,000 in 2023.",
        "tr": "Başlığına FASTag, RTO ve Parivahan gibi genel anahtar kelimeler eklemek, Park+'ın Google Play'in Otomobil ve Araçlar kategorisinde 1. sıraya çıkmasına yardımcı oldu; günlük indirmeler 2021'de 1.200'den 2023'te 15.000'e yükseldi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "category_rank",
          "label": "Auto & Vehicles category rank on Google Play",
          "before": 31,
          "after": 1,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": "May 2021 vs 2023",
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Daily downloads",
          "before": 1200,
          "after": 15000,
          "value": null,
          "unit": "installs per day",
          "change_pct": null,
          "period": "2021 vs 2023",
          "store": null
        }
      ],
      "tactics": [
        "app-name-title",
        "keyword-research"
      ],
      "timeframe": {
        "start": "2021",
        "end": "2023",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Park+"
      },
      "tools": [
        "AppTweak"
      ],
      "sources": [
        {
          "url": "https://www.apptweak.com/en/case-studies/park-plus",
          "title": "How Park+ organically reached the #1 position in their category",
          "publisher": "AppTweak",
          "type": "vendor",
          "published": "2023-07-06"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Download growth over two years also reflects the business itself; the source credits regular metadata updates but gives no split by source.",
        "tr": "İki yıllık indirme artışı işin kendi büyümesini de yansıtıyor. Kaynak artışı düzenli meta veri güncellemelerine bağlıyor, ancak trafik kaynağına göre bir ayrım vermiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "pearls-peril-lapsed-user-creatives-storemaven",
      "kind": "experiment",
      "app": "Pearl's Peril",
      "app_disclosed": true,
      "developer": "Wooga",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "DE",
      "markets": [],
      "headline": {
        "en": "Store assets built around a new game mode lifted Pearl's Peril's conversion among lapsed iOS players by 5-7%, but new iOS players preferred the old page, so only the icon and video were changed.",
        "tr": "Yeni bir oyun moduna odaklanan mağaza görselleri, Pearl's Peril'de oyunu bırakmış iOS oyuncularının dönüşümünü %5-7 artırdı; ancak yeni iOS oyuncuları eski sayfayı tercih ettiği için yalnızca simge ve video değiştirildi."
      },
      "result": "mixed",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Lapsed iOS users, new-feature variation vs control (stated as 5-7%)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 5,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "New Google Play users, new-feature variation vs control",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 4,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "conversion_rate",
          "label": "Lapsed Google Play users, new-feature variation vs control",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 2,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "icon",
        "screenshots",
        "app-preview-video"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Wooga"
      },
      "tools": [
        "Storemaven"
      ],
      "sources": [
        {
          "url": "https://web.archive.org/web/20210117192139/https://www.storemaven.com/academy/pearls-peril-increases-reengagement-amongst-lapsed-users/",
          "title": "How Pearl's Peril Increased Reengagement Amongst Lapsed Users",
          "publisher": "Storemaven",
          "type": "vendor",
          "published": "2020-05-19"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Tested on Storemaven's replica store pages with separate new and lapsed audiences; an icon-only test showed no significant difference. Read from a Web Archive copy because storemaven.com blocks automated access.",
        "tr": "Testler Storemaven platformundaki kopya mağaza sayfalarında, yeni oyuncular ve oyunu bırakmış oyuncular için ayrı kitlelerle yapıldı; yalnızca simgenin değiştiği testte anlamlı bir fark çıkmadı. storemaven.com otomatik erişimi engellediği için sayfa Web Archive kopyasından okundu."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "prisma-screenshot-tests-splitmetrics",
      "kind": "experiment",
      "app": "Prisma",
      "app_disclosed": true,
      "developer": "Prisma Labs",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "photo-video",
      "monetization": "unknown",
      "company_size": "startup",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "In SplitMetrics tests, a best-practice screenshot redesign raised Prisma's App Store conversion rate by 12.3%, and a later set made for its video-filter update raised it by 19.7%.",
        "tr": "SplitMetrics testlerinde, en iyi uygulamalara göre yeniden tasarlanan ekran görüntüleri Prisma'nın App Store dönüşüm oranını %12,3 artırdı; video filtresi güncellemesi için hazırlanan yeni set ise oranı daha sonra %19,7 yükseltti."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Conversion rate, best-practice screenshot redesign vs original (experiment 1)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 12.3,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Conversion rate, screenshots for the video-filter update (experiment 3)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 19.7,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "vendor",
        "name": "SplitMetrics"
      },
      "tools": [
        "SplitMetrics Optimize"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/prisma-optimizes-app-store-images/",
          "title": "Prisma: How A/B Testing of App Store Images Resulted in 20% Conversion Increase",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Tests ran on SplitMetrics' simulated App Store pages with Facebook ad traffic, not on the live store. The two gains come from the first and third experiments; the second found no variant that clearly beat the control.",
        "tr": "Testler canlı mağazada değil, SplitMetrics'in App Store'u taklit eden sayfalarında, Facebook reklam trafiğiyle yapıldı. İki artış birinci ve üçüncü deneyden geliyor; ikinci deneyde kontrolü açıkça geçen bir varyant çıkmadı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "viber-promotional-content-splitmetrics",
      "kind": "app",
      "app": "Rakuten Viber Messenger",
      "app_disclosed": true,
      "developer": "Rakuten Viber",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "social",
      "monetization": "unknown",
      "company_size": "enterprise",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Ten Google Play promotional content events for Viber, all of them featured, brought 330,223 extra acquisitions; an exact re-run of the first event drew 3x its downloads.",
        "tr": "Viber için Google Play'de yayınlanan ve hepsi öne çıkarılan 10 tanıtım içeriği etkinliği 330.223 ek edinim getirdi; ilk etkinliğin birebir tekrarı, ilkinin 3 katı indirme topladı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Extra acquisitions from 10 promotional content events",
          "before": null,
          "after": null,
          "value": 330223,
          "unit": "installs",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Downloads of the second event (an unchanged copy of the first) vs the first event",
          "before": null,
          "after": null,
          "value": 3,
          "unit": "x",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "promotional-content",
        "featuring"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "SplitMetrics Agency"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/splitmetrics-drives-growth-with-promotional-content-for-viber/",
          "title": "SplitMetrics Drives Organic User Acquisition with Promotional Content for Viber",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The source gives no period or baseline for the 330,223 acquisitions.",
        "tr": "Kaynak, 330.223 edinim için dönem ya da başlangıç değeri vermiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "reddit-keyword-optimization-moburst",
      "kind": "app",
      "app": "Reddit",
      "app_disclosed": true,
      "developer": "Reddit",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "social",
      "monetization": "ads",
      "company_size": "enterprise",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Mobile-specific keyword research and continuous metadata optimization grew Reddit's organic app downloads by more than 90% in under a year.",
        "tr": "Mobile özgü anahtar kelime araştırması ve sürekli meta veri optimizasyonu, Reddit'in organik uygulama indirmelerini bir yıldan kısa sürede %90'dan fazla artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "organic_installs",
          "label": "Organic downloads",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 90,
          "period": "under 1 year",
          "store": null
        },
        {
          "type": "keywords_ranked",
          "label": "Phrases indexed in the App Store's top 5 rankings",
          "before": null,
          "after": null,
          "value": 700,
          "unit": "keywords",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "keyword_rank",
          "label": "Rank for 'Meme', 'Memes', 'GIF' and 'GIFs' (top 5)",
          "before": null,
          "after": 5,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "keyword-research"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 12
      },
      "executed_by": {
        "type": "agency",
        "name": "Moburst"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.moburst.com/case_study/how-reddit-grew-organic-app-downloads-90-percent-under-a-year/",
          "title": "How Reddit Grew Organic App Downloads 90% in Under a Year",
          "publisher": "Moburst",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The work followed the official app's launch; the page gives no baseline or dates.",
        "tr": "Çalışma resmî uygulamanın çıkışından sonra yapıldı; sayfa başlangıç değeri ya da tarih vermiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "seekers-notes-halloween-icon-test-splitmetrics",
      "kind": "experiment",
      "app": "Seekers Notes: Hidden Mystery",
      "app_disclosed": true,
      "developer": "MYTONA",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "A pumpkin-head Halloween icon beat Seekers Notes' regular icon by 9.3% in conversion, and a witch icon added in a follow-up test did better still.",
        "tr": "Balkabağı kafalı Cadılar Bayramı simgesi, Seekers Notes'un normal simgesini dönüşümde %9,3 geçti; sonraki testte eklenen cadı simgesi daha da iyi sonuç verdi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Pumpkin-head Halloween icon vs control (test 1)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 9.3,
          "period": null,
          "store": null
        },
        {
          "type": "conversion_rate",
          "label": "Pumpkin-head icon vs control (follow-up test)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 3.5,
          "period": null,
          "store": null
        },
        {
          "type": "conversion_rate",
          "label": "Witch icon, conversion growth (follow-up test)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 9.1,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "icon",
        "seasonal-updates"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "MYTONA"
      },
      "tools": [
        "SplitMetrics Optimize"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/mytona-app-icons-halloween-update/",
          "title": "MyTona: Halloween Update of App Icons Helps to Increase Conversion by 9%",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Measured in SplitMetrics A/B tests, not on the live store; the source doesn't say which store the test pages imitated.",
        "tr": "Sonuçlar canlı mağazada değil, SplitMetrics A/B testlerinde ölçüldü; kaynak test sayfalarının hangi mağazayı taklit ettiğini belirtmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "sephora-short-description-test-gummicube",
      "kind": "experiment",
      "app": "Sephora",
      "app_disclosed": true,
      "developer": "Sephora",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "shopping",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "FR",
      "markets": [],
      "headline": {
        "en": "In a one-week Google Play experiment, the best of three new short-description themes was projected to raise Sephora's conversion by up to 44.2%.",
        "tr": "Bir haftalık Google Play deneyinde, üç yeni kısa açıklama temasından en iyisinin Sephora'nın dönüşümünü %44,2'ye kadar artıracağı öngörüldü."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Projected conversion lift of the winning short description",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 44.2,
          "period": "1 week",
          "store": "google-play"
        }
      ],
      "tactics": [
        "short-description",
        "store-listing-experiments"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 0.25
      },
      "executed_by": {
        "type": "agency",
        "name": "Gummicube"
      },
      "tools": [
        "DATACUBE"
      ],
      "sources": [
        {
          "url": "https://www.gummicube.com/aso-case-studies/sephora/",
          "title": "Sephora Case Study",
          "publisher": "Gummicube",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The figure is Google Play's projected upper bound for the winning variant, not a measured lift after rollout.",
        "tr": "Rakam, kazanan varyant için Google Play'in öngördüğü üst sınır; yayına alındıktan sonra ölçülmüş bir artış değil."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "komorebi-shopping-list-localization-appfollow",
      "kind": "app",
      "app": "Shopping List",
      "app_disclosed": true,
      "developer": "Komorebi",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "shopping",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Keyword-led metadata updates across 15 Google Play locales raised Komorebi's Shopping List app's unique page views by 166% and unique downloads by 183%, with no increase in paid traffic.",
        "tr": "15 Google Play yerelleştirmesinde yapılan anahtar kelime odaklı meta veri güncellemeleri, ücretli trafik artırılmadan Komorebi'nin Shopping List uygulamasında tekil sayfa görüntülemelerini %166, tekil indirmeleri %183 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "product_page_views",
          "label": "Unique store listing page views",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 166,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "organic_installs",
          "label": "Unique downloads",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 183,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Search Visibility Score (AppFollow metric)",
          "before": null,
          "after": null,
          "value": 14,
          "unit": "x",
          "change_pct": 1400,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "keywords_ranked",
          "label": "Total ranked keywords",
          "before": null,
          "after": null,
          "value": 4,
          "unit": "x",
          "change_pct": 400,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "localization",
        "keyword-research"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "vendor",
        "name": "AppFollow ASO Consulting"
      },
      "tools": [
        "AppFollow"
      ],
      "sources": [
        {
          "url": "https://get.appfollow.io/case-studies/komorebi-shopping-list-aso",
          "title": "How AppFollow Consulting helped Komorebi grow their Shopping list app",
          "publisher": "AppFollow",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The page gives no dates or comparison window.",
        "tr": "Sayfa tarih ya da karşılaştırma dönemi vermiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "star-stable-online-creative-tests-appagent",
      "kind": "app",
      "app": "Star Stable Online",
      "app_disclosed": true,
      "developer": "Star Stable Entertainment",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "mid-market",
      "hq_country": "SE",
      "markets": [
        "US"
      ],
      "headline": {
        "en": "About 30 store tests over six months, which produced a new icon and screenshots, plus an in-app event, metadata updates and an extra UK English localization, raised Star Stable Online's US iOS conversion rate by 54% and moved it from 4th to 1st for 'horse'.",
        "tr": "Altı ayda yapılan ve yeni bir simgeyle yeni ekran görüntüleri ortaya çıkaran yaklaşık 30 mağaza testi, bir uygulama içi etkinlik, meta veri güncellemeleri ve ek bir İngiliz İngilizcesi yerelleştirmesi, Star Stable Online'ın ABD'deki iOS dönüşüm oranını %54 artırdı ve oyunu 'horse' aramasında 4. sıradan 1. sıraya taşıdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "iOS conversion rate, US",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 54,
          "period": "6 months",
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "App Store Browse conversion rate",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 50,
          "period": "6 months",
          "store": "app-store"
        },
        {
          "type": "keyword_rank",
          "label": "Rank for 'horse', 'horses' and 'horse games'",
          "before": 4,
          "after": 1,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "icon",
        "screenshots",
        "in-app-events",
        "product-page-optimization",
        "keyword-research",
        "localization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 6
      },
      "executed_by": {
        "type": "agency",
        "name": "AppAgent"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://appagent.com/case-studies/star-stable/",
          "title": "ASO Case Study for Star Stable Online",
          "publisher": "AppAgent",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "stardust-casino-keywords-yellowhead",
      "kind": "app",
      "app": "Stardust Casino",
      "app_disclosed": true,
      "developer": null,
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [
        "US",
        "CA"
      ],
      "headline": {
        "en": "Regular metadata updates aimed at generic casino searches, plus icon and screenshot A/B tests, tripled Stardust Casino's organic installs in the first year, with +230% on Google Play and +210% on iOS in the US.",
        "tr": "Genel casino aramalarını hedefleyen düzenli meta veri güncellemeleri ile simge ve ekran görüntüsü A/B testleri, Stardust Casino'nun organik kurulumlarını ilk yılda üç katına çıkardı; ABD'de artış Google Play'de +%230, iOS'ta +%210 oldu."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "organic_installs",
          "label": "Organic installs vs. the initial stage",
          "before": null,
          "after": null,
          "value": 3,
          "unit": "x",
          "change_pct": null,
          "period": "first year",
          "store": null
        },
        {
          "type": "organic_installs",
          "label": "Organic installs, Google Play, US",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 230,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "organic_installs",
          "label": "Organic installs, iOS, US",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 210,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "organic_installs",
          "label": "Organic installs, iOS, Canada",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 150,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "app-name-title",
        "long-description",
        "keyword-research",
        "icon",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 12
      },
      "executed_by": {
        "type": "agency",
        "name": "yellowHEAD"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.yellowhead.com/success/stardust-casino-success-story/",
          "title": "Stardust Casino's Success Story",
          "publisher": "yellowHEAD",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "tabou-stories-icon-test-splitmetrics",
      "kind": "experiment",
      "app": "Tabou Stories: Love Episodes",
      "app_disclosed": true,
      "developer": "Nanobit",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "HR",
      "markets": [],
      "headline": {
        "en": "In the 40 days after a new icon found through SplitMetrics tests went live, Tabou Stories' conversion rate for organic users rose 18% and its organic installs 22%.",
        "tr": "SplitMetrics testleriyle bulunan yeni simge yayına alındıktan sonraki 40 günde, Tabou Stories'in organik kullanıcılardaki dönüşüm oranı %18, organik kurulumları %22 arttı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Conversion rate for organic users after the new icon went live",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 18,
          "period": "40 days after the change",
          "store": null
        },
        {
          "type": "organic_installs",
          "label": "Total organic installs after the new icon went live",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 22,
          "period": "40 days after the change",
          "store": null
        }
      ],
      "tactics": [
        "icon"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Nanobit"
      },
      "tools": [
        "SplitMetrics Optimize"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/nanobit-increases-conversion-with-splitmetrics/",
          "title": "Nanobit: How to Achieve 18% Conversion Rate Uplift for Organic Users with SplitMetrics",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Icon variants tested over the previous months had all failed to beat the control. The tests were run for iOS, but the source doesn't say which store the post-launch figures come from.",
        "tr": "Önceki aylarda test edilen simge varyantlarının hiçbiri kontrolü geçememişti. Testler iOS için yapıldı, ancak kaynak yayın sonrası rakamların hangi mağazaya ait olduğunu belirtmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "tao-shopping-in-app-events-apptweak",
      "kind": "app",
      "app": "Tao Shopping",
      "app_disclosed": true,
      "developer": "Alibaba International",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": "com.alibaba.taobaojp",
      "category": "shopping",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": null,
      "markets": [
        "JP"
      ],
      "headline": {
        "en": "After its in-app events were featured on the Japanese App Store, Tao Shopping's downloads rose 10x and it reached #2 in the shopping top charts.",
        "tr": "Uygulama içi etkinlikleri Japonya App Store'unda öne çıkarılan Tao Shopping'in indirmeleri 10 kat arttı ve uygulama Alışveriş listelerinde 2. sıraya yükseldi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Downloads after the in-app event was featured",
          "before": null,
          "after": null,
          "value": 10,
          "unit": "x",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Shopping category top chart",
          "before": null,
          "after": null,
          "value": 2,
          "unit": "rank",
          "change_pct": null,
          "period": "14 December",
          "store": "app-store"
        }
      ],
      "tactics": [
        "in-app-events",
        "featuring"
      ],
      "timeframe": {
        "start": "2024-11",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Tao Shopping team"
      },
      "tools": [
        "AppTweak"
      ],
      "sources": [
        {
          "url": "https://www.apptweak.com/en/case-studies/how-tao-shopping-optimized-user-acquisition-with-in-app-events",
          "title": "How Tao Shopping optimized user acquisition with in-app events",
          "publisher": "AppTweak",
          "type": "vendor",
          "published": "2025-03-05"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The app was in its launch phase and conventional promotion ran alongside the events; the source gives no baseline period for the 10x figure.",
        "tr": "Uygulama lansman dönemindeydi ve etkinliklerle birlikte geleneksel tanıtım da sürüyordu. Kaynak 10 katlık artış için bir karşılaştırma dönemi vermiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "tap-away-3d-icon-screenshot-tests-geeklab",
      "kind": "experiment",
      "app": "Tap Away 3D",
      "app_disclosed": true,
      "developer": "Popcore",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "DE",
      "markets": [],
      "headline": {
        "en": "Three Geeklab tests of simpler icons and matching screenshots raised Tap Away 3D's test conversion rate from 26.8% to 84%; the first icon test alone moved it from 23.8% to 33.09%.",
        "tr": "Daha sade simgeler ve bunlara uygun ekran görüntüleriyle yapılan üç Geeklab testi, Tap Away 3D'nin test dönüşüm oranını %26,8'den %84'e çıkardı; ilk simge testi tek başına oranı %23,8'den %33,09'a taşıdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Icon test 1, simple red-and-black icon vs pastel control",
          "before": 23.8,
          "after": 33.09,
          "value": null,
          "unit": "%",
          "change_pct": 30,
          "period": null,
          "store": null
        },
        {
          "type": "conversion_rate",
          "label": "Conversion rate across all three tests",
          "before": 26.8,
          "after": 84,
          "value": null,
          "unit": "%",
          "change_pct": null,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "icon",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Popcore"
      },
      "tools": [
        "Geeklab"
      ],
      "sources": [
        {
          "url": "https://geeklab.app/posts/popcore-case-study/",
          "title": "Case Study: Popcore climbed to the top of the app store with the help of Geeklab",
          "publisher": "Geeklab",
          "type": "vendor",
          "published": "2022-06-17"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Measured on Geeklab's own product page tests with traffic Popcore chose, not in Apple's or Google's native tools; the source doesn't say which store the pages imitated, and its two baselines (23.8% and 26.8%) don't match.",
        "tr": "Sonuçlar Apple'ın ya da Google'ın kendi araçlarında değil, Geeklab platformunun kendi ürün sayfası testlerinde, Popcore'un seçtiği trafikle ölçüldü. Kaynak sayfaların hangi mağazayı taklit ettiğini belirtmiyor ve verdiği iki başlangıç değeri (%23,8 ve %26,8) birbirini tutmuyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "textplus-screenshot-change-splitmetrics",
      "kind": "app",
      "app": "textPlus",
      "app_disclosed": true,
      "developer": null,
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "social",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "A new screenshot set rolled out after an A/B test gave textPlus a 59% spike in organic installs, which SplitMetrics counts as about 119K extra installs.",
        "tr": "A/B testinin ardından yayına alınan yeni ekran görüntüsü seti, textPlus'ın organik kurulumlarında %59'luk bir sıçrama yarattı; SplitMetrics bunu yaklaşık 119 bin ek kurulum olarak hesaplıyor."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Extra installs from a single screenshot change",
          "before": null,
          "after": null,
          "value": 119000,
          "unit": "installs",
          "change_pct": null,
          "period": null,
          "store": null
        },
        {
          "type": "organic_installs",
          "label": "Organic install spike after the first screenshot test",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 59,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "screenshots",
        "keyword-research",
        "feature-graphic"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "SplitMetrics Agency"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/how-textplus-got-119k-installs-from-a-single-screenshot-change/",
          "title": "How textPlus got +119K installs from a single screenshot change",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The 119K figure appears only in the page title, with no period; keyword and metadata updates ran in the same program and most result tables are images.",
        "tr": "119 bin rakamı yalnızca sayfa başlığında geçiyor ve dönem belirtilmiyor. Aynı programda anahtar kelime ve meta veri güncellemeleri de yapıldı; sonuç tablolarının çoğu görsel olarak verilmiş."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "the-north-face-ratings-prompt-apptweak",
      "kind": "app",
      "app": "The North Face",
      "app_disclosed": true,
      "developer": "The North Face",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "shopping",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "An in-app rating prompt shown after checkout lifted The North Face's App Store rating from 3.68 to 4.23 and its Google Play rating from 3.71 to 4.54.",
        "tr": "Ödeme tamamlandıktan sonra gösterilen uygulama içi puan isteği, The North Face'in App Store puanını 3,68'den 4,23'e, Google Play puanını 3,71'den 4,54'e çıkardı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "App Store average rating",
          "before": 3.68,
          "after": 4.23,
          "value": null,
          "unit": "stars",
          "change_pct": 14.96,
          "period": "26 Oct 2022 to 13 Sep 2023",
          "store": "app-store"
        },
        {
          "type": "ratings_count",
          "label": "New App Store ratings since the prompt launched (vs the equivalent previous period: over +2,200%)",
          "before": null,
          "after": null,
          "value": 4509,
          "unit": "ratings",
          "change_pct": 2200,
          "period": "26 Oct 2022 to 13 Sep 2023",
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "App Store page-view-to-download conversion rate",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 59.06,
          "period": "first 3 months of the prompt",
          "store": "app-store"
        },
        {
          "type": "rating_avg",
          "label": "Google Play average rating",
          "before": 3.71,
          "after": 4.54,
          "value": null,
          "unit": "stars",
          "change_pct": 22.25,
          "period": "19 Jan 2023 to 13 Sep 2023",
          "store": "google-play"
        },
        {
          "type": "ratings_count",
          "label": "New Google Play ratings since the prompt launched",
          "before": null,
          "after": null,
          "value": 91,
          "unit": "ratings",
          "change_pct": 75,
          "period": "19 Jan 2023 to 13 Sep 2023",
          "store": "google-play"
        }
      ],
      "tactics": [
        "ratings-reviews"
      ],
      "timeframe": {
        "start": "2022-10-26",
        "end": "2023-09-13",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "The North Face"
      },
      "tools": [
        "AppTweak"
      ],
      "sources": [
        {
          "url": "https://www.apptweak.com/en/case-studies/the-north-face",
          "title": "How the North Face increased its app ratings from 3.68 to 4.23",
          "publisher": "AppTweak",
          "type": "vendor",
          "published": "2023-10-04"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The page's challenge section gives slightly different starting ratings (3.64 on the App Store, 3.86 on Google Play) from the results section used here.",
        "tr": "Sayfanın sorun bölümü, burada kullanılan sonuç bölümünden biraz farklı başlangıç puanları veriyor (App Store'da 3,64, Google Play'de 3,86)."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "tiny-tower-game-of-the-year-pocketgamer",
      "kind": "app",
      "app": "Tiny Tower",
      "app_disclosed": true,
      "developer": "NimbleBit",
      "stores": [
        "app-store"
      ],
      "app_store_id": "422667065",
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "smb",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Apple naming Tiny Tower its iPhone Game of the Year for 2011 brought about 16,000 extra downloads a day, and the game stayed in the top 10 grossing iPhone apps afterwards.",
        "tr": "Apple'ın Tiny Tower'ı 2011'in Yılın iPhone Oyunu seçmesi günde yaklaşık 16.000 ek indirme getirdi; oyun sonrasında da en çok hasılat yapan ilk 10 iPhone uygulaması arasında kaldı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Extra downloads per day attributed to the Game of the Year award",
          "before": null,
          "after": null,
          "value": 16000,
          "unit": "installs/day",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Daily active users: December 2011 vs. January 2012",
          "before": 600000,
          "after": 1000000,
          "value": null,
          "unit": "users",
          "change_pct": null,
          "period": null,
          "store": null
        },
        {
          "type": "top_charts",
          "label": "Top grossing iPhone apps since the award (stayed in the top 10)",
          "before": null,
          "after": null,
          "value": 10,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2011-12",
        "end": "2012-01",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "NimbleBit"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.pocketgamer.biz/apple-game-of-the-year-award-lifts-tiny-tower-by-16000-daily-players/",
          "title": "Apple Game of the Year award lifts Tiny Tower by 16,000 daily players",
          "publisher": "PocketGamer.biz",
          "type": "press",
          "published": "2012-01-18"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": false,
      "notes": {
        "en": "The press reports NimbleBit co-founder Ian Marsh's own figure; it doesn't say how the extra downloads were estimated.",
        "tr": "Basın, NimbleBit'in kurucu ortağı Ian Marsh'ın kendi verdiği rakamı aktarıyor; ek indirmelerin nasıl tahmin edildiğini belirtmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "tiny-tower-google-play-listing-apptweak",
      "kind": "app",
      "app": "Tiny Tower",
      "app_disclosed": true,
      "developer": "NimbleBit",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "unknown",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "A title and description update lifted Tiny Tower's Google Play search downloads by 25%, and more frequent featuring after the listing refresh grew Explore downloads by over 454%.",
        "tr": "Başlık ve açıklama güncellemesi Tiny Tower'ın Google Play'de aramadan gelen indirmelerini %25 artırdı; sayfa yenilendikten sonra daha sık öne çıkarılması ise Keşfet'ten gelen indirmeleri %454'ün üzerinde yükseltti."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "search_installs",
          "label": "Downloads from search after the title and description update",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 25,
          "period": "weeks after the update",
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "Downloads from Google Play Explore",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 454,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "conversion_rate",
          "label": "Conversion rate after a winning store listing experiment",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 6.4,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "app-name-title",
        "long-description",
        "store-listing-experiments",
        "featuring"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "SuperScale"
      },
      "tools": [
        "AppTweak"
      ],
      "sources": [
        {
          "url": "https://www.apptweak.com/en/case-studies/superscale",
          "title": "How Superscale increased organic downloads by +450%",
          "publisher": "AppTweak",
          "type": "vendor",
          "published": "2023-01-19"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The page header gives the conversion lift as 4.03% while the text says 6.4%; the Explore growth is tied to featuring rather than to one change.",
        "tr": "Sayfa başlığında dönüşüm artışı %4,03, metinde ise %6,4 olarak geçiyor. Keşfet artışı tek bir değişikliğe değil, öne çıkarılmaya bağlanıyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "toca-boca-world-review-replies-appfollow",
      "kind": "app",
      "app": "Toca Boca World",
      "app_disclosed": true,
      "developer": "Toca Boca",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "kids",
      "monetization": "freemium",
      "company_size": "mid-market",
      "hq_country": "SE",
      "markets": [],
      "headline": {
        "en": "Rebuilding its review replies around automation in 2025 nearly doubled Toca Boca's reply rate and moved its rating from 3.9 to 4.1 stars on the App Store and from 4.2 to 4.3 on Google Play.",
        "tr": "Toca Boca, 2025'te yorum yanıtlarını otomasyon üzerine yeniden kurdu; yanıt oranı neredeyse iki katına çıktı, puanı App Store'da 3,9'dan 4,1 yıldıza, Google Play'de 4,2'den 4,3'e yükseldi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "App Store average rating, start vs. end of 2025",
          "before": 3.9,
          "after": 4.1,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": "2025",
          "store": "app-store"
        },
        {
          "type": "rating_avg",
          "label": "Google Play average rating, start vs. end of 2025",
          "before": 4.2,
          "after": 4.3,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": "2025",
          "store": "google-play"
        },
        {
          "type": "other",
          "label": "Review reply rate",
          "before": 36.77,
          "after": 71.76,
          "value": null,
          "unit": "%",
          "change_pct": null,
          "period": "2025",
          "store": null
        },
        {
          "type": "other",
          "label": "Reply effect (rating change on reviews updated after a reply)",
          "before": -0.3,
          "after": 0.15,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": "2025",
          "store": null
        }
      ],
      "tactics": [
        "review-replies",
        "ratings-reviews"
      ],
      "timeframe": {
        "start": "2025-01",
        "end": "2025-12",
        "duration_months": 12
      },
      "executed_by": {
        "type": "in-house",
        "name": "Toca Boca"
      },
      "tools": [
        "AppFollow"
      ],
      "sources": [
        {
          "url": "https://get.appfollow.io/toca-boca-review-automation-reply-effect",
          "title": "How Toca Boca increased Reply Rate by 109% and added 26.7K Stars",
          "publisher": "AppFollow",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The source describes the studio's review program; the store ratings are presumably those of its flagship app, Toca Boca World. The page's headline +109% reply rate does not match its 36.77% to 71.76% start and end figures; the start and end figures are used.",
        "tr": "Kaynak stüdyonun yorum programını anlatıyor; mağaza puanları büyük olasılıkla amiral gemisi uygulaması Toca Boca World'e ait. Sayfa başlığındaki +%109 yanıt oranı rakamı, sayfanın verdiği %36,77 ve %71,76 başlangıç ve bitiş değerleriyle örtüşmüyor; burada başlangıç ve bitiş değerleri kullanıldı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "torus-game-of-the-day-pocketgamerbiz",
      "kind": "app",
      "app": "Torus",
      "app_disclosed": true,
      "developer": "Brandon Kynoch",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "solo",
      "hq_country": "ZA",
      "markets": [],
      "headline": {
        "en": "Chosen as Game of the Day in all 137 App Store countries, 16-year-old Brandon Kynoch's Torus was downloaded 100,000 times in 24 hours.",
        "tr": "137 ülkenin tamamında App Store'da Günün Oyunu seçilen, 16 yaşındaki Brandon Kynoch'un oyunu Torus 24 saatte 100.000 kez indirildi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Downloads in the first 24 hours of the feature",
          "before": null,
          "after": null,
          "value": 100000,
          "unit": "installs",
          "change_pct": null,
          "period": "2018-06, 24 hours",
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "App Store countries where Torus was Game of the Day",
          "before": null,
          "after": null,
          "value": 137,
          "unit": "countries",
          "change_pct": null,
          "period": "2018-06",
          "store": "app-store"
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2018-06",
        "end": "2018-06",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Brandon Kynoch"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.pocketgamer.biz/16-year-olds-game-nabs-100k-downloads-in-24-hours/",
          "title": "16 year-old’s South African game nabs 100k downloads in 24 hours after App of the Day promotion",
          "publisher": "PocketGamer.biz",
          "type": "press",
          "published": "2018-06-19"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": false,
      "notes": {
        "en": "The developer's own figure, quoted by the press; no download baseline before the feature is given.",
        "tr": "Rakam geliştiricinin kendisine ait ve basında alıntılandı; öne çıkarılma öncesine ait bir indirme değeri verilmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "traillink-title-subtitle-gummicube",
      "kind": "app",
      "app": "TrailLink",
      "app_disclosed": true,
      "developer": "Rails-to-Trails Conservancy",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "navigation",
      "monetization": "unknown",
      "company_size": "smb",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "A keyword-led title ('TrailLink: Trail Maps & Guide') and subtitle lifted TrailLink's organic search impressions by 29% and downloads by 22% within weeks, and new screenshots then raised conversion by 13.8%.",
        "tr": "Anahtar kelime odaklı bir başlık ('TrailLink: Trail Maps & Guide') ve altbaşlık, TrailLink'in organik arama gösterimlerini haftalar içinde %29, indirmelerini %22 artırdı; ardından yeni ekran görüntüleri dönüşümü %13,8 yükseltti."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "impressions",
          "label": "Impressions from organic search",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 29,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Downloads vs. previous months",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 22,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "top10_keywords",
          "label": "High-volume keywords ranked in the top 10",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 48.5,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "True conversion rate after new screenshots",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 13.8,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "app-name-title",
        "subtitle",
        "keyword-field",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "Gummicube"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.gummicube.com/aso-case-studies/traillink/",
          "title": "TrailLink Case Study",
          "publisher": "Gummicube",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "train-station-2-game-of-the-day-apptweak",
      "kind": "app",
      "app": "Train Station 2",
      "app_disclosed": true,
      "developer": "Pixel Federation",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "mid-market",
      "hq_country": "SK",
      "markets": [
        "US"
      ],
      "headline": {
        "en": "Being featured as Game of the Day on the US App Store on 17 October 2023 lifted Train Station 2's organic installs by over 470% and organic revenue by over 540% at the peak.",
        "tr": "17 Ekim 2023'te ABD App Store'unda Günün Oyunu olarak öne çıkarılan Train Station 2'nin organik kurulumları zirvede %470'in, organik geliri %540'ın üzerinde arttı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "organic_installs",
          "label": "Organic installs at the featuring peak",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 470,
          "period": "17 Oct 2023",
          "store": "app-store"
        },
        {
          "type": "revenue",
          "label": "Organic revenue at the featuring peak",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 540,
          "period": "17 Oct 2023",
          "store": "app-store"
        },
        {
          "type": "impressions",
          "label": "Estimated views of the Game of the Day placement",
          "before": null,
          "after": null,
          "value": 2000000,
          "unit": "views",
          "change_pct": null,
          "period": "17 Oct 2023",
          "store": "app-store"
        }
      ],
      "tactics": [
        "featuring"
      ],
      "timeframe": {
        "start": "2023-10-17",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Pixel Federation"
      },
      "tools": [
        "AppTweak",
        "AppsFlyer"
      ],
      "sources": [
        {
          "url": "https://www.apptweak.com/en/case-studies/pixel-federation-featurings",
          "title": "How Pixel Federation grew +470% in organic app installs",
          "publisher": "AppTweak",
          "type": "vendor",
          "published": "2024-02-27"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The uplifts describe the peak in AppTweak's report and the baseline isn't stated; the 2 million views is an AppTweak estimate.",
        "tr": "Artışlar AppTweak raporundaki zirveyi gösteriyor ve başlangıç değeri belirtilmemiş. 2 milyon görüntülenme bir AppTweak tahmini."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "tui-portfolio-aso-yodel-mobile",
      "kind": "app",
      "app": "TUI (11-app portfolio)",
      "app_disclosed": true,
      "developer": "TUI",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "travel",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "DE",
      "markets": [
        "GB",
        "DE"
      ],
      "headline": {
        "en": "Localized keyword work, refreshed screenshots, and seasonal custom product pages and in-app events across TUI's 11 apps in 8 markets raised organic installs by 20% across the portfolio.",
        "tr": "TUI'nin 8 pazardaki 11 uygulamasında yapılan yerelleştirilmiş anahtar kelime çalışması, yenilenen ekran görüntüleri, sezonluk özel ürün sayfaları ve uygulama içi etkinlikler, portföy genelinde organik kurulumları %20 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "organic_installs",
          "label": "Organic installs across the whole app portfolio",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 20,
          "period": null,
          "store": null
        },
        {
          "type": "top10_keywords",
          "label": "Top 10 keyword rankings",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 42,
          "period": null,
          "store": "google-play"
        },
        {
          "type": "top10_keywords",
          "label": "Top 10 keyword rankings",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 16,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Installs from in-app events",
          "before": null,
          "after": null,
          "value": 74000,
          "unit": "installs",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "impressions",
          "label": "Unique impressions of in-app events",
          "before": null,
          "after": null,
          "value": 384000,
          "unit": "impressions",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "keyword-research",
        "localization",
        "screenshots",
        "custom-product-pages",
        "in-app-events",
        "seasonal-updates",
        "product-page-optimization"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "Yodel Mobile"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://yodelmobile.com/case-studies/tui/",
          "title": "Scaling Organic Growth Across 11 Markets for a Global Travel Brand",
          "publisher": "Yodel Mobile",
          "type": "agency",
          "published": "2025-10-30"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Portfolio-level result for 11 apps; custom product pages and in-app events ran in the UK and Germany. The page's custom product page figures (2K impressions, 98.8K installs at 19.64%) do not reconcile and were not used.",
        "tr": "11 uygulamayı kapsayan portföy düzeyinde bir sonuç; özel ürün sayfaları ve uygulama içi etkinlikler Birleşik Krallık ve Almanya'da yürütüldü. Sayfadaki özel ürün sayfası rakamları (2 bin gösterim, %19,64 dönüşümle 98,8 bin kurulum) birbirini tutmadığı için kullanılmadı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "upside-screenshot-video-tests-moburst",
      "kind": "app",
      "app": "Upside",
      "app_disclosed": true,
      "developer": "Upside",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "shopping",
      "monetization": "free",
      "company_size": "mid-market",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Screenshot and preview-video tests raised Upside's click-to-install rate by 10.4% and then a further 9.2%, while monthly metadata updates lifted its visibility score by 13% on the App Store and 28% on Google Play.",
        "tr": "Ekran görüntüsü ve tanıtım videosu testleri Upside'ın tıklamadan kuruluma dönüşüm oranını önce %10,4, ardından %9,2 daha artırdı; aylık meta veri güncellemeleri ise görünürlük skorunu App Store'da %13, Google Play'de %28 yükseltti."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Click-to-install rate, winning screenshot set vs. existing design",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 10.4,
          "period": null,
          "store": null
        },
        {
          "type": "conversion_rate",
          "label": "Click-to-install rate, winning preview video variant",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 9.2,
          "period": null,
          "store": null
        },
        {
          "type": "other",
          "label": "Visibility score after monthly metadata updates",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 13,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Visibility score after monthly metadata updates",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 28,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "screenshots",
        "app-preview-video",
        "keyword-research"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "Moburst"
      },
      "tools": [
        "AppTweak",
        "SplitMetrics"
      ],
      "sources": [
        {
          "url": "https://www.moburst.com/case_study/how-upside-cut-cost-per-download-20-percent-16m-media-savings/",
          "title": "How Upside Cut Cost Per Download 20% and Saved $16M in Media Spend",
          "publisher": "Moburst",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "The creative tests ran on paid Facebook traffic (a $15,000 budget per test). The page calls the app 'Cashback Chronicles', and Apple featured it several times during the work.",
        "tr": "Görsel testleri ücretli Facebook trafiğiyle yürütüldü (test başına $15.000 bütçe). Sayfa uygulamayı 'Cashback Chronicles' olarak anıyor; Apple çalışma sırasında uygulamayı birkaç kez öne çıkardı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "vsco-localized-screenshots-storemaven",
      "kind": "experiment",
      "app": "VSCO",
      "app_disclosed": true,
      "developer": "VSCO",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "photo-video",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "US",
      "markets": [
        "JP",
        "SE",
        "KR"
      ],
      "headline": {
        "en": "Market-specific screenshot messaging raised VSCO's App Store conversion rate by 30.8% in Japan, 23.2% in Sweden and 16.1% in South Korea in Storemaven tests.",
        "tr": "Pazara özel ekran görüntüsü mesajları, Storemaven testlerinde VSCO'nun App Store dönüşüm oranını Japonya'da %30,8, İsveç'te %23,2, Güney Kore'de %16,1 artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Conversion rate uplift, Japan",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 30.8,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Conversion rate uplift, Sweden",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 23.2,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Conversion rate uplift, South Korea",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 16.1,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "localization",
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "VSCO"
      },
      "tools": [
        "Storemaven"
      ],
      "sources": [
        {
          "url": "https://web.archive.org/web/20201001015329/https://www.storemaven.com/academy/vsco-aso-case-study/",
          "title": "How VSCO Increased App Store Conversion Rates by 30% Using Localization",
          "publisher": "Storemaven",
          "type": "vendor",
          "published": "2020-05-21"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Results in some other tested markets were inconclusive. Read from a Web Archive copy because storemaven.com blocks automated access.",
        "tr": "Test edilen diğer bazı pazarlarda sonuçlar net çıkmadı. storemaven.com otomatik erişimi engellediği için sayfa Web Archive kopyasından okundu."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "wallapop-screenshot-tests-storemaven",
      "kind": "experiment",
      "app": "Wallapop",
      "app_disclosed": true,
      "developer": "Wallapop",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "shopping",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "ES",
      "markets": [],
      "headline": {
        "en": "A redesigned first screenshot gallery lifted Wallapop's App Store install conversion by 26% in a Storemaven test, and a buyer-focused follow-up raised decisive installs by 12% and explorer installs by 14%.",
        "tr": "Yeniden tasarlanan ilk ekran görüntüsü galerisi, bir Storemaven testinde Wallapop'un App Store kurulum dönüşümünü %26 artırdı; alıcı odaklı ikinci test ise hızlı karar verenlerden gelen kurulumları %12, sayfayı inceleyenlerden gelenleri %14 yükseltti."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Install conversion, redesigned gallery vs original (test 1)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 26,
          "period": "5-day test",
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Decisive install rate, buyer-focused 'Chat' variation (test 2)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 12,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Explorer install rate, buyer-focused 'Chat' variation (test 2)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 14,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "screenshots"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "vendor",
        "name": "Storemaven"
      },
      "tools": [
        "Storemaven"
      ],
      "sources": [
        {
          "url": "https://web.archive.org/web/20201001020340/https://www.storemaven.com/academy/wallapop-aso-case-study/",
          "title": "How Wallapop Increased App Install CVR by More Than 26%",
          "publisher": "Storemaven",
          "type": "vendor",
          "published": "2020-05-21"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Results are from Storemaven tests; the page reports no live-store figures after rollout. Read from a Web Archive copy because storemaven.com blocks automated access.",
        "tr": "Sonuçlar Storemaven testlerinden geliyor; sayfa, yayına alındıktan sonraki canlı mağaza rakamlarını vermiyor. storemaven.com otomatik erişimi engellediği için sayfa Web Archive kopyasından okundu."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "world-of-warships-blitz-localization-appradar",
      "kind": "app",
      "app": "World of Warships Blitz",
      "app_disclosed": true,
      "developer": "Wargaming",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "enterprise",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Adding translated high-popularity keywords to the subtitle and keyword field across 12 localizations raised World of Warships Blitz's App Store impressions by 35% on average, with +73% in Spain and +91% in Turkey.",
        "tr": "Popülerliği yüksek anahtar kelimelerin çevirilerini 12 yerelleştirmede altbaşlığa ve anahtar kelime alanına eklemek, World of Warships Blitz'in App Store gösterimlerini ortalama %35 artırdı; artış İspanya'da +%73, Türkiye'de +%91 oldu."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "impressions",
          "label": "App Store impressions, average across localized locales",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 35,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "impressions",
          "label": "App Store impressions, Spain (Spanish)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 73,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "impressions",
          "label": "App Store impressions, Turkey (Turkish)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 91,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "localization",
        "subtitle",
        "keyword-field"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "App Radar"
      },
      "tools": [
        "App Radar"
      ],
      "sources": [
        {
          "url": "https://appradar.com/case-studies/world-of-warships-blitz-increase-app-impressions",
          "title": "Wargaming’s World of Warships Blitz Drives Up App Impressions by more than 35%",
          "publisher": "App Radar",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Apple featured the game during the collaboration, which may have contributed to the impressions; no dates are given.",
        "tr": "Apple çalışma sırasında oyunu öne çıkardı; bu da gösterimlere katkı yapmış olabilir. Tarih verilmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "world-of-warships-legends-seasonal-screenshots-splitmetrics",
      "kind": "app",
      "app": "World of Warships Legends",
      "app_disclosed": true,
      "developer": "Wargaming",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "enterprise",
      "hq_country": "CY",
      "markets": [
        "CA",
        "FR",
        "PH",
        "BR"
      ],
      "headline": {
        "en": "Christmas-themed, country-specific screenshots raised World of Warships Legends' App Store conversion rate in Canada from 8.52% to 11.20%, while Brazil dipped slightly.",
        "tr": "Noel temalı ve ülkeye özel ekran görüntüleri, World of Warships Legends'ın Kanada'daki App Store dönüşüm oranını %8,52'den %11,20'ye çıkardı; Brezilya'da ise hafif bir düşüş oldu."
      },
      "result": "mixed",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "App Store conversion rate, Canada",
          "before": 8.52,
          "after": 11.2,
          "value": null,
          "unit": "%",
          "change_pct": 31.45,
          "period": "before vs after the 11 Dec 2023 update",
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "App Store conversion rate, Philippines",
          "before": 5.41,
          "after": 5.93,
          "value": null,
          "unit": "%",
          "change_pct": 9.61,
          "period": "before vs after the 11 Dec 2023 update",
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "App Store conversion rate, France",
          "before": 11.6,
          "after": 12,
          "value": null,
          "unit": "%",
          "change_pct": 3.44,
          "period": "before vs after the 11 Dec 2023 update",
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Average App Store conversion lift across Canada, the Philippines and France",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 15,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "conversion_rate",
          "label": "Google Play median conversion rate, Brazil",
          "before": 32.45,
          "after": 34.62,
          "value": null,
          "unit": "%",
          "change_pct": 6.68,
          "period": "before vs after the seasonal update",
          "store": "google-play"
        }
      ],
      "tactics": [
        "seasonal-updates",
        "screenshots",
        "localization"
      ],
      "timeframe": {
        "start": "2023-12-11",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "SplitMetrics Agency"
      },
      "tools": [
        "SplitMetrics Optimize",
        "App Store Connect"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/how-world-of-warships-legends-boosted-app-store-conversions/",
          "title": "How World of Warships Legends Boosted App Store Conversions with Seasonal Screenshots",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Before/after comparison during a soft launch, not an A/B test; the source says no in-app events or paid campaigns ran in the period. Brazil's App Store conversion dipped slightly, and Canada and France barely moved on Google Play.",
        "tr": "A/B testi değil, soft launch sırasında yapılan bir önce-sonra karşılaştırması; kaynağa göre bu dönemde uygulama içi etkinlik ya da ücretli kampanya yoktu. Brezilya'da App Store dönüşümü hafifçe düştü; Google Play'de Kanada ve Fransa'da neredeyse hiç değişim olmadı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "x-twitter-rename-bandt",
      "kind": "app",
      "app": "X (formerly Twitter)",
      "app_disclosed": true,
      "developer": "X Corp.",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": "333903271",
      "play_package": null,
      "category": "news",
      "monetization": "ads",
      "company_size": "enterprise",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Within a month of renaming Twitter to X in the stores, the app dropped out of the top 30 most-downloaded iOS apps to around 64th, and was #51 on the App Store and #66 on Google Play top free charts.",
        "tr": "Twitter'ın mağazalarda adını X olarak değiştirmesinden sonraki bir ay içinde uygulama, iOS'ta en çok indirilen ilk 30 uygulamanın dışına düşerek 64. sıra civarına geriledi; App Store ücretsiz listesinde 51., Google Play'de 66. sıradaydı."
      },
      "result": "negative",
      "metrics": [
        {
          "type": "top_charts",
          "label": "Top-downloaded iOS apps, rank after the rename (inside the top 30 before)",
          "before": null,
          "after": null,
          "value": 64,
          "unit": "rank",
          "change_pct": null,
          "period": "2023-08-22",
          "store": "app-store"
        },
        {
          "type": "top_charts",
          "label": "App Store top free downloads chart",
          "before": null,
          "after": null,
          "value": 51,
          "unit": "rank",
          "change_pct": null,
          "period": "2023-08-19",
          "store": "app-store"
        },
        {
          "type": "top_charts",
          "label": "Google Play top free chart",
          "before": null,
          "after": null,
          "value": 66,
          "unit": "rank",
          "change_pct": null,
          "period": "2023-08-19",
          "store": "google-play"
        }
      ],
      "tactics": [
        "app-name-title",
        "icon"
      ],
      "timeframe": {
        "start": "2023-07",
        "end": "2023-08-22",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "X Corp."
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.bandt.com.au/twitters-name-change-causes-app-downloads-to-plummet/",
          "title": "Twitter’s Name Change Causes App Downloads To Plummet",
          "publisher": "B&T",
          "type": "press",
          "published": "2023-08-22"
        },
        {
          "url": "https://daringfireball.net/linked/2023/08/19/seufert-x-downloads",
          "title": "Changing its name tanked X's downloads in App Store and Play Store (linked item on Eric Seufert's analysis)",
          "publisher": "Daring Fireball",
          "type": "press",
          "published": "2023-08-19"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": false,
      "notes": {
        "en": "Ranks come from analyst Eric Seufert's tracking and a snapshot by John Gruber. Threads downloads jumped over the same period and competitors bought branded search ads on \"Twitter\", so the rename is not the only cause.",
        "tr": "Sıralamalar analist Eric Seufert'in takibinden ve John Gruber'ın aldığı bir anlık görüntüden geliyor. Aynı dönemde Threads'in indirmeleri sıçradı ve rakipler \"Twitter\" anahtar kelimesine markalı arama reklamı verdi; bu yüzden düşüşün tek nedeni ad değişikliği değil."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "zupee-free-to-play-keyword-rebuild-apptweak",
      "kind": "app",
      "app": "Zupee",
      "app_disclosed": true,
      "developer": "Zupee",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": "in.ludo.supremegold",
      "category": "games",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": "IN",
      "markets": [
        "IN"
      ],
      "headline": {
        "en": "After a regulatory change in India forced real-money keywords out of its Google Play listing, Zupee rebuilt its keywords and custom store listings around free-to-play search and grew organic downloads 134% over its October baseline in three months.",
        "tr": "Hindistan'daki bir düzenleme değişikliği gerçek paralı oyun anahtar kelimelerini Google Play sayfasından çıkarmaya zorlayınca Zupee, anahtar kelimelerini ve özel mağaza girişlerini ücretsiz oyun aramalarına göre yeniden kurdu; organik indirmeleri üç ayda Ekim seviyesine göre %134 arttı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "organic_installs",
          "label": "Organic installs after restricted keywords were removed",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": -20,
          "period": "November vs October baseline",
          "store": "google-play"
        },
        {
          "type": "organic_installs",
          "label": "Organic downloads vs October baseline",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 47,
          "period": "December vs October baseline",
          "store": "google-play"
        },
        {
          "type": "organic_installs",
          "label": "Organic downloads vs October baseline",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 134,
          "period": "January vs October baseline",
          "store": "google-play"
        },
        {
          "type": "keywords_ranked",
          "label": "Keywords ranking in the top 3",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 133,
          "period": "January vs October baseline",
          "store": "google-play"
        },
        {
          "type": "top_charts",
          "label": "Top Free Board Games chart, India",
          "before": null,
          "after": null,
          "value": 2,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "keyword-research",
        "custom-store-listings",
        "promotional-content"
      ],
      "timeframe": {
        "start": "2025-10",
        "end": null,
        "duration_months": 3
      },
      "executed_by": {
        "type": "in-house",
        "name": "Zupee"
      },
      "tools": [
        "AppTweak"
      ],
      "sources": [
        {
          "url": "https://www.apptweak.com/en/case-studies/zupee",
          "title": "How Zupee grew organic downloads by 134% after rebuilding its ASO for free-to-play",
          "publisher": "AppTweak",
          "type": "vendor",
          "published": "2026-03-06"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Part of the gain is a rebound: organic installs first fell about 20% after the real-money keywords were removed.",
        "tr": "Artışın bir kısmı toparlanmadan geliyor: gerçek paralı oyun anahtar kelimeleri kaldırıldıktan sonra organik kurulumlar önce yaklaşık %20 düşmüştü."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "candy-crush-soda-saga-soda-keyword-apptweak",
      "kind": "app",
      "app": "Candy Crush Soda Saga",
      "app_disclosed": true,
      "developer": "King",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "freemium",
      "company_size": "enterprise",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Related keywords, then an Apple Ads campaign with a 'soda' custom product page, brought Candy Crush Soda Saga back to positions 3-4 for 'soda' and recovered 100% of the installs it had lost on that keyword.",
        "tr": "Önce ilgili anahtar kelimeler, ardından 'soda' özel ürün sayfasıyla yürütülen bir Apple Ads kampanyası, Candy Crush Soda Saga'yı 'soda' aramasında yeniden 3-4. sıralara taşıdı ve bu kelimede kaybedilen kurulumların %100'ünü geri getirdi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "keyword_rank",
          "label": "Organic rank for 'soda' after the Apple Ads campaign and custom product page (positions 3-4)",
          "before": null,
          "after": 3,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "search_installs",
          "label": "Installs from the keyword 'soda' recovered vs the period before the ranking drop",
          "before": null,
          "after": null,
          "value": 100,
          "unit": "%",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "keyword-field",
        "apple-search-ads",
        "custom-product-pages"
      ],
      "timeframe": {
        "start": "2023-12",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "vendor",
        "name": "AppTweak consulting team with King"
      },
      "tools": [
        "AppTweak"
      ],
      "sources": [
        {
          "url": "https://www.apptweak.com/en/case-studies/king-aso-apple-ads",
          "title": "How King restored 100% of keyword installs by uniting ASO & Apple Ads",
          "publisher": "AppTweak",
          "type": "vendor",
          "published": "2026-06-30"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Paid Apple Ads ran on the same keyword, so the organic recovery isn't from ASO alone; the keyword update by itself only got the game back into the top 10.",
        "tr": "Aynı anahtar kelimede ücretli Apple Ads kampanyası da yürütüldü; bu yüzden organik toparlanma yalnızca ASO'dan gelmiyor. Anahtar kelime güncellemesi tek başına oyunu yalnızca ilk 10'a geri taşıdı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "imagine-ai-art-generator-keywords-mobileaction",
      "kind": "app",
      "app": "Imagine: AI Art Generator",
      "app_disclosed": true,
      "developer": "Vyro",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "photo-video",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [
        "US"
      ],
      "headline": {
        "en": "Keyword optimization, run alongside Apple Ads automation, grew Imagine: AI Art Generator's ranked keywords from 2,000 to 5,000 and lifted its US category rank from 51 to 28.",
        "tr": "Apple Ads otomasyonuyla birlikte yürütülen anahtar kelime optimizasyonu, Imagine: AI Art Generator'ın sıralamaya giren anahtar kelime sayısını 2.000'den 5.000'e çıkardı ve ABD'deki kategori sırasını 51'den 28'e yükseltti."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "keywords_ranked",
          "label": "Ranked keywords",
          "before": 2000,
          "after": 5000,
          "value": null,
          "unit": "keywords",
          "change_pct": 150,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Category rank, US",
          "before": 51,
          "after": 28,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "other",
          "label": "Organic visibility score (MobileAction metric)",
          "before": 67,
          "after": 72,
          "value": null,
          "unit": null,
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "keyword-research",
        "apple-search-ads"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Vyro"
      },
      "tools": [
        "MobileAction"
      ],
      "sources": [
        {
          "url": "https://www.mobileaction.co/success-story/vyro/",
          "title": "Vyro’s 40% ROAS Jump and 150% Keyword Growth with MobileAction",
          "publisher": "MobileAction",
          "type": "vendor",
          "published": "2024-01-24"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Apple Ads campaigns were scaled at the same time, so the ranking gains are not organic-only.",
        "tr": "Apple Ads kampanyaları aynı dönemde büyütüldü; bu yüzden sıralamadaki yükselişler yalnızca organik değil."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "infinity-blade-ii-anniversary-promo-pocketgamerbiz",
      "kind": "app",
      "app": "Infinity Blade II",
      "app_disclosed": true,
      "developer": "Chair Entertainment (Epic Games)",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "paid",
      "company_size": "unknown",
      "hq_country": "US",
      "markets": [],
      "headline": {
        "en": "Given away free in Apple's App Store fifth-anniversary promotion, Infinity Blade II gained 5.7 million new players in a week, about three times its usual intake, with 1.7 million downloads on the first day.",
        "tr": "Apple'ın App Store'un beşinci yıl dönümü için düzenlediği kampanyada ücretsiz verilen Infinity Blade II, bir haftada normalin yaklaşık üç katı olan 5,7 milyon yeni oyuncu kazandı; ilk gün 1,7 milyon indirme geldi."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "New players during the week-long free promotion",
          "before": null,
          "after": null,
          "value": 5700000,
          "unit": "installs",
          "change_pct": null,
          "period": "2013-07, one week",
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Promotion week compared with what the developer would typically expect",
          "before": null,
          "after": null,
          "value": 3,
          "unit": "x",
          "change_pct": null,
          "period": "2013-07",
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Downloads on the first day of the promotion",
          "before": null,
          "after": null,
          "value": 1700000,
          "unit": "installs",
          "change_pct": null,
          "period": "2013-07",
          "store": "app-store"
        }
      ],
      "tactics": [
        "featuring",
        "pricing"
      ],
      "timeframe": {
        "start": "2013-07",
        "end": "2013-07",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Chair Entertainment"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://www.pocketgamer.biz/free-for-all-infinity-blade-ii-downloads-triple-during-app-store-anniversary-promo/",
          "title": "Free for all: Infinity Blade II downloads triple during App Store anniversary promo",
          "publisher": "PocketGamer.biz",
          "type": "press",
          "published": "2013-07-17"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": false,
      "notes": {
        "en": "Chair's own figures, reported via AllThingsD. The game was free during the promotion, so the lift reflects the price drop as well as Apple's placement.",
        "tr": "Rakamlar Chair'in kendi verisi ve AllThingsD üzerinden aktarıldı. Oyun kampanya boyunca ücretsizdi; bu yüzden artış, Apple'ın oyunu öne çıkarmasının yanı sıra fiyat düşüşünü de yansıtıyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "pocket-paws-rename-metadata-appagent",
      "kind": "app",
      "app": "Pocket Paws: My Lovely Dogs",
      "app_disclosed": true,
      "developer": "Landmark Games",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Renaming Pocket Paws around breeding and collecting dogs, rewriting its metadata and running 25+ icon and screenshot tests, alongside tripled ad spend, took it from #121 to #1 for 'dog games' and grew organic installs about 8x.",
        "tr": "Pocket Paws'ın adını köpek yetiştirme ve toplama temasına göre değiştirmek, meta verisini yeniden yazmak ve 25'ten fazla simge ve ekran görüntüsü testi yapmak, üç katına çıkan reklam harcamasıyla birlikte oyunu 'dog games' aramasında 121. sıradan 1. sıraya taşıdı ve organik kurulumları yaklaşık 8 kat artırdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "keyword_rank",
          "label": "Search rank for 'dog games'",
          "before": 121,
          "after": 1,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": null
        },
        {
          "type": "organic_installs",
          "label": "Organic installs over the period",
          "before": null,
          "after": null,
          "value": 8,
          "unit": "x",
          "change_pct": null,
          "period": null,
          "store": null
        }
      ],
      "tactics": [
        "app-name-title",
        "subtitle",
        "keyword-field",
        "long-description",
        "icon",
        "screenshots",
        "paid-ua-halo"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "AppAgent"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://appagent.com/case-studies/pocket-paws/",
          "title": "Pocket Paws Case Study: ~45% ROAS Uplift and 8× Organic Install Growth",
          "publisher": "AppAgent",
          "type": "agency",
          "published": null
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Monthly UA spend rose about 3x over the same period, and the source credits part of the ranking gain to that halo effect. The previous title was 'Pocket Paws: Dog Champion'.",
        "tr": "Aynı dönemde aylık kullanıcı edinme (UA) harcaması yaklaşık 3 kat arttı ve kaynak sıralamadaki yükselişin bir kısmını bu hale etkisine bağlıyor. Önceki başlık 'Pocket Paws: Dog Champion' idi."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "skai-weather-keywords-mobileaction",
      "kind": "app",
      "app": "SKAI",
      "app_disclosed": true,
      "developer": "Tightrope Interactive",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "weather",
      "monetization": "subscription",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [
        "US"
      ],
      "headline": {
        "en": "Competitor keyword research grew the SKAI weather app's organically ranked keywords from about 200 to 1,500 and took it to #2 among US weather apps, while Apple Ads ran in parallel.",
        "tr": "Rakip anahtar kelime araştırması, SKAI hava durumu uygulamasının organik olarak sıralamaya giren anahtar kelime sayısını yaklaşık 200'den 1.500'e çıkardı ve uygulamayı ABD'deki hava durumu uygulamaları arasında 2. sıraya taşıdı; aynı dönemde Apple Ads de yürütüldü."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "keywords_ranked",
          "label": "Organically ranked keywords",
          "before": 200,
          "after": 1500,
          "value": null,
          "unit": "keywords",
          "change_pct": 650,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Rank among US weather apps",
          "before": null,
          "after": 2,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "keyword-research",
        "apple-search-ads"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Tightrope Interactive"
      },
      "tools": [
        "MobileAction"
      ],
      "sources": [
        {
          "url": "https://www.mobileaction.co/success-story/tightrope-interactive/",
          "title": "Tightrope Interactive tops the charts with #2 in the US weather apps",
          "publisher": "MobileAction",
          "type": "vendor",
          "published": "2024-10-08"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Apple Ads campaigns were optimized at the same time; no dates are given.",
        "tr": "Apple Ads kampanyaları aynı dönemde optimize edildi; tarih verilmiyor."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "yodel-delivery-rating-recovery-yodel-mobile",
      "kind": "app",
      "app": "Yodel Delivery",
      "app_disclosed": true,
      "developer": "Yodel Delivery Network",
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "lifestyle",
      "monetization": "free",
      "company_size": "enterprise",
      "hq_country": "GB",
      "markets": [
        "GB"
      ],
      "headline": {
        "en": "Proactive review management and well-timed rating requests lifted the relaunched Yodel Delivery app's App Store rating from 1.8 to 4.6 stars, as ASO and Apple Search Ads took it into the UK iOS Lifestyle top 3.",
        "tr": "Proaktif yorum yönetimi ve doğru zamanlanmış puan istekleri, yeniden yayınlanan Yodel Delivery uygulamasının App Store puanını 1,8'den 4,6 yıldıza çıkardı; bu sırada ASO ve Apple Search Ads uygulamayı Birleşik Krallık'ta iOS Yaşam Tarzı kategorisinde ilk 3'e taşıdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "App Store rating",
          "before": 1.8,
          "after": 4.6,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Installs, year over year (ASO and Apple Search Ads combined)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 85,
          "period": "year over year",
          "store": null
        },
        {
          "type": "category_rank",
          "label": "UK iOS Lifestyle category rank (top 3)",
          "before": null,
          "after": 3,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "ratings-reviews",
        "review-replies",
        "long-description",
        "keyword-research",
        "screenshots",
        "apple-search-ads"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "Yodel Mobile"
      },
      "tools": [
        "Google Natural Language API"
      ],
      "sources": [
        {
          "url": "https://yodelmobile.com/case-studies/yodel-delivery/",
          "title": "Boosting leading parcel delivery app to the top 3 in the UK iOS Lifestyle category",
          "publisher": "Yodel Mobile",
          "type": "agency",
          "published": "2024-10-21"
        }
      ],
      "evidence": "B",
      "conflict_of_interest": true,
      "notes": {
        "en": "Apple Search Ads and Google campaigns ran at the same time, so the install and ranking gains are not organic-only; user-requested features also shipped during the rating recovery.",
        "tr": "Apple Search Ads ve Google kampanyaları aynı dönemde yürütüldü; bu yüzden kurulum ve sıralamadaki artışlar yalnızca organik değil. Puan toparlanırken kullanıcıların istediği özellikler de yayınlandı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "padgram-icon-redesign-pinssible",
      "kind": "app",
      "app": "Padgram",
      "app_disclosed": true,
      "developer": "Pinssible",
      "stores": [
        "app-store"
      ],
      "app_store_id": "539297584",
      "play_package": null,
      "category": "photo-video",
      "monetization": "free",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "After version 2.0 brought a new $50 freelance icon, a name change and a simpler design, Padgram's downloads rose about 3.5 times from a first-month average of 70, with no promotion; the team credits the icon for most of the gain.",
        "tr": "Sürüm 2.0 ile bir serbest tasarımcıya $50 ödenerek yaptırılan yeni simge, ad değişikliği ve daha sade bir tasarım gelince Padgram'ın indirmeleri, hiçbir tanıtım yapılmadan ilk aydaki 70'lik ortalamanın yaklaşık 3,5 katına çıktı; ekip artışın büyük kısmını simgeye bağlıyor."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Average downloads in the first month, before version 2.0 (daily chart in the post)",
          "before": null,
          "after": null,
          "value": 70,
          "unit": "installs",
          "change_pct": null,
          "period": "2012-07 to 2012-08",
          "store": "app-store"
        },
        {
          "type": "installs",
          "label": "Downloads after version 2.0 compared with before",
          "before": null,
          "after": null,
          "value": 3.5,
          "unit": "x",
          "change_pct": null,
          "period": "2012-08-30 to 2012-09-14",
          "store": "app-store"
        }
      ],
      "tactics": [
        "icon",
        "app-name-title",
        "other"
      ],
      "timeframe": {
        "start": "2012-08-30",
        "end": "2012-09-14",
        "duration_months": null
      },
      "executed_by": {
        "type": "in-house",
        "name": "Pinssible, icon by a freelancer hired on Elance"
      },
      "tools": [],
      "sources": [
        {
          "url": "http://web.archive.org/web/20170530032336/http://www.pinssible.com:80/blog/2012/09/how-ui-design-affects-padgram-downloads-stats-inside/",
          "title": "How UI design affects Padgram downloads (stats inside)",
          "publisher": "Pinssible Team Blog (archived copy)",
          "type": "first-party",
          "published": "2012-09-14"
        }
      ],
      "evidence": "C",
      "conflict_of_interest": false,
      "notes": {
        "en": "Icon, name and app design changed together in version 2.0 (the post's chart marks the name change on Aug 30, 2012), so the effects can't be separated; the 70% share for the icon is the team's estimate. The original blog is offline; the archived copy was read.",
        "tr": "Simge, ad ve uygulama tasarımı sürüm 2.0'da birlikte değişti (yazıdaki grafik ad değişikliğini 30 Ağustos 2012'de gösteriyor); bu yüzden etkiler ayrıştırılamıyor. Simgeye verilen %70'lik pay ekibin tahmini. Orijinal blog kapalı; arşivdeki kopyası okundu."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "spin-the-bottle-icon-update-splitmetrics",
      "kind": "app",
      "app": "Spin the Bottle",
      "app_disclosed": true,
      "developer": "Ciliz",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "Spin the Bottle's Google Play store listing conversion rate rose from 20.46% to 24.42% after a new icon, picked in a SplitMetrics A/B test, went live.",
        "tr": "SplitMetrics A/B testiyle seçilen yeni simge yayına alındıktan sonra Spin the Bottle'ın Google Play mağaza sayfası dönüşüm oranı %20,46'dan %24,42'ye çıktı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "conversion_rate",
          "label": "Store listing conversion rate, before vs after the icon update",
          "before": 20.46,
          "after": 24.42,
          "value": null,
          "unit": "%",
          "change_pct": 19.4,
          "period": "around the 6 Aug 2021 icon update",
          "store": "google-play"
        }
      ],
      "tactics": [
        "icon"
      ],
      "timeframe": {
        "start": "2021-08-06",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "SplitMetrics Agency"
      },
      "tools": [
        "SplitMetrics Optimize",
        "Google Play Console"
      ],
      "sources": [
        {
          "url": "https://splitmetrics.com/customers/ciliz-improves-conversion-with-splitmetrics-agency/",
          "title": "Ciliz improved the conversion rate by 19% with icon optimization via SplitMetrics",
          "publisher": "SplitMetrics",
          "type": "vendor",
          "published": null
        }
      ],
      "evidence": "C",
      "conflict_of_interest": true,
      "notes": {
        "en": "The store and the year come from a Google Play Console chart on the page; the text itself only says August 6. The page's 180-day chart shows 24.42% as the rate on the single day of 20 Aug 2021, so the post-change figure may be one day's reading rather than an average.",
        "tr": "Mağaza ve yıl bilgisi sayfadaki bir Google Play Console grafiğinden alındı; metnin kendisi yalnızca 6 Ağustos diyor. Sayfadaki 180 günlük grafik, %24,42'yi yalnızca 20 Ağustos 2021 gününe ait oran olarak gösteriyor. Bu yüzden değişiklik sonrası değer bir ortalama değil, tek günlük bir ölçüm olabilir."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "undisclosed-android-app-icon-test-appmillionaire",
      "kind": "experiment",
      "app": "Undisclosed Android app by Ed Lee (App Millionaire newsletter)",
      "app_disclosed": false,
      "developer": "Ed Lee",
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "other",
      "monetization": "unknown",
      "company_size": "solo",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "A Google Play store listing experiment pitting a designer-made icon against the solo developer's own ended with a +1.3% to +31.2% range, an average 14.95% lift in first-time installers.",
        "tr": "Bir tasarımcının hazırladığı simgeyi, uygulamayı tek başına geliştiren kişinin kendi simgesiyle karşılaştıran Google Play mağaza sayfası deneyi, ilk kez kuran kullanıcılarda +%1,3 ile +%31,2 arasında, ortalama %14,95'lik bir artışla sonuçlandı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "First-time installers, new icon vs. old (early read)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 16,
          "period": "2021-02-02",
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "First-time installers, new icon vs. old (Feb 7 update)",
          "before": 190,
          "after": 240,
          "value": null,
          "unit": "installers",
          "change_pct": 26,
          "period": "2021-02-07",
          "store": "google-play"
        },
        {
          "type": "installs",
          "label": "First-time installers, final result: average lift (range +1.3% to +31.2%)",
          "before": null,
          "after": null,
          "value": null,
          "unit": "%",
          "change_pct": 14.95,
          "period": "2021-03-02",
          "store": "google-play"
        }
      ],
      "tactics": [
        "icon",
        "store-listing-experiments"
      ],
      "timeframe": {
        "start": "2021-01",
        "end": "2021-03-02",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Ed Lee"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://appmillionaire.substack.com/p/store-listing-experiment-16-installers",
          "title": "[Store Listing Experiment] +16% Installers with New Logo",
          "publisher": "App Millionaire (Substack)",
          "type": "first-party",
          "published": "2021-02-02"
        }
      ],
      "evidence": "C",
      "conflict_of_interest": false,
      "notes": {
        "en": "The post doesn't name the app. After the new icon went live, fewer people opened the listing but more of them installed, according to the author's Play Console chart.",
        "tr": "Yazı uygulamanın adını vermiyor. Yazarın Play Console grafiğine göre yeni simge yayına girdikten sonra mağaza sayfasını açan kişi sayısı azaldı, ama açanların daha büyük bir kısmı uygulamayı kurdu."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "client-app-ios-rating-prompt-atomic-object",
      "kind": "app",
      "app": "Undisclosed client app",
      "app_disclosed": false,
      "developer": "Atomic Object (built for a client)",
      "stores": [
        "app-store"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "other",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "After its developers added Apple's in-app rating prompt, an unnamed client app went from about 1.5 stars with a handful of ratings to hundreds of ratings and 4.7 stars.",
        "tr": "Geliştiricileri Apple'ın uygulama içi puan isteğini ekledikten sonra, adı açıklanmayan bir müşteri uygulaması birkaç puanla aldığı yaklaşık 1,5 yıldızdan yüzlerce puana ve 4,7 yıldıza çıktı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "rating_avg",
          "label": "Average App Store rating before (about 1.5, from memory) vs. after adding the prompt",
          "before": 1.5,
          "after": 4.7,
          "value": null,
          "unit": "stars",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Category rank afterwards (top 100)",
          "before": null,
          "after": null,
          "value": 100,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        }
      ],
      "tactics": [
        "ratings-reviews"
      ],
      "timeframe": {
        "start": "2017",
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "agency",
        "name": "Atomic Object"
      },
      "tools": [
        "SKStoreReviewController"
      ],
      "sources": [
        {
          "url": "https://spin.atomicobject.com/ios-review-prompt-customize/",
          "title": "Increase Your iOS App Ratings with the askForReview Function",
          "publisher": "Atomic Object (Atomic Spin)",
          "type": "first-party",
          "published": "2019-07-22"
        }
      ],
      "evidence": "C",
      "conflict_of_interest": false,
      "notes": {
        "en": "Anonymous app, a remembered baseline and no dates or exact counts; the prompt arrived with iOS 10.3. The team had replied to every bad review for years without moving the rating.",
        "tr": "Adı verilmeyen bir uygulama; başlangıç değeri hatırlamaya dayanıyor, tarih ya da kesin sayı yok. Puan isteği iOS 10.3 ile geldi. Ekip yıllarca her kötü yoruma yanıt vermiş, ama puanı kıpırdatamamıştı."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "unnamed-card-game-name-description-appfollow",
      "kind": "app",
      "app": "Unnamed card strategy game",
      "app_disclosed": false,
      "developer": null,
      "stores": [
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "games",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [
        "US"
      ],
      "headline": {
        "en": "Rewriting an unnamed card strategy game's Google Play name and description around its existing search terms raised daily US installs from 92 to 141 (+53%).",
        "tr": "Adı açıklanmayan bir kart strateji oyununun Google Play'deki adını ve açıklamasını mevcut arama terimleri etrafında yeniden yazmak, ABD'deki günlük kurulumları 92'den 141'e çıkardı (+%53)."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "installs",
          "label": "Installs per day, US, Play Store organic",
          "before": 92,
          "after": 141,
          "value": null,
          "unit": "installs/day",
          "change_pct": 53,
          "period": "1–2 weeks vs. prior 1–2 weeks",
          "store": "google-play"
        },
        {
          "type": "product_page_views",
          "label": "Store listing visits per day, US",
          "before": 329,
          "after": 460,
          "value": null,
          "unit": "visits/day",
          "change_pct": 40,
          "period": "1–2 weeks vs. prior 1–2 weeks",
          "store": "google-play"
        },
        {
          "type": "top10_keywords",
          "label": "Tracked search requests ranked in the top 10",
          "before": 23,
          "after": 37,
          "value": null,
          "unit": "keywords",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "app-name-title",
        "short-description",
        "long-description",
        "keyword-research"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": null
      },
      "executed_by": {
        "type": "vendor",
        "name": "AppFollow"
      },
      "tools": [
        "AppFollow"
      ],
      "sources": [
        {
          "url": "https://appfollow.io/blog/how-to-increase-game-installs-by-53-per-day",
          "title": "ASO: how to increase game installs by 53% per day in Google Play",
          "publisher": "AppFollow",
          "type": "vendor",
          "published": "2017-04-25"
        }
      ],
      "evidence": "C",
      "conflict_of_interest": true,
      "notes": {
        "en": "The game is not named. Short before/after windows from Google Play Console, not a controlled test.",
        "tr": "Oyunun adı verilmiyor. Rakamlar Google Play Console'daki kısa önce-sonra dönemlerinden geliyor; kontrollü bir test değil."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "clay-sniper-locales-keywords-klukyanov",
      "kind": "app",
      "app": "Clay Sniper: Shooting Log",
      "app_disclosed": true,
      "developer": "Kirill Lukyanov",
      "stores": [
        "app-store"
      ],
      "app_store_id": "6774298651",
      "play_package": null,
      "category": "sports",
      "monetization": "unknown",
      "company_size": "solo",
      "hq_country": null,
      "markets": [
        "US",
        "GB",
        "DE",
        "FR",
        "IT"
      ],
      "headline": {
        "en": "Rewriting Clay Sniper's keywords around clay-shooting disciplines and growing from three to eight locales moved the US and Europe share of its App Store impressions from 3% to 68% in about a month.",
        "tr": "Clay Sniper'ın anahtar kelimelerini kil güvercin atışı disiplinlerine göre yeniden yazmak ve yerelleştirme sayısını üçten sekize çıkarmak, App Store gösterimlerinde ABD ve Avrupa'nın payını yaklaşık bir ayda %3'ten %68'e çıkardı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "impressions",
          "label": "Share of App Store impressions from the US and Europe",
          "before": 3,
          "after": 68,
          "value": null,
          "unit": "%",
          "change_pct": null,
          "period": "2026-09-16/20 vs. 2026-10-08/10",
          "store": "app-store"
        },
        {
          "type": "impressions",
          "label": "Daily impressions from October 8 vs. earlier weeks (Apple Ads pilot running)",
          "before": null,
          "after": null,
          "value": 5,
          "unit": "x",
          "change_pct": null,
          "period": "2026-10-08 to 2026-10-10",
          "store": "app-store"
        },
        {
          "type": "keyword_rank",
          "label": "\"clay shooting\", US (not in the top 200 before)",
          "before": null,
          "after": 29,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": "2026-09-23/27 vs. 2026-10-12",
          "store": "app-store"
        }
      ],
      "tactics": [
        "keyword-field",
        "keyword-research",
        "localization",
        "custom-product-pages",
        "apple-search-ads"
      ],
      "timeframe": {
        "start": "2026-08-23",
        "end": "2026-10-12",
        "duration_months": null
      },
      "executed_by": {
        "type": "individual",
        "name": "Kirill Lukyanov"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://dev.to/klukyanov/aso-on-my-own-apps-what-actually-moved-app-store-impressions-in-a-month-4jpi",
          "title": "ASO on my own apps: what actually moved App Store impressions in a month",
          "publisher": "DEV Community (Kirill Lukyanov)",
          "type": "first-party",
          "published": "2026-10-12"
        },
        {
          "url": "https://klukyanov.ru/notes/aso-app-store/",
          "title": "ASO для App Store (original, in Russian)",
          "publisher": "Kirill Lukyanov",
          "type": "first-party",
          "published": null
        }
      ],
      "evidence": "C",
      "conflict_of_interest": false,
      "notes": {
        "en": "An Apple Ads pilot started on October 6 and 12 custom product pages went live on October 8, so the 5x jump mixes paid and organic traffic. The author scales all volume numbers by a constant; shares and ranks are real.",
        "tr": "6 Ekim'de bir Apple Ads pilot çalışması başladı ve 8 Ekim'de 12 özel ürün sayfası yayına girdi; bu yüzden 5 katlık sıçrama ücretli ve organik trafiği bir arada içeriyor. Yazar tüm hacim rakamlarını sabit bir katsayıyla ölçekliyor; paylar ve sıralar gerçek."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    },
    {
      "id": "unnamed-app-keyword-incent-feedmob",
      "kind": "app",
      "app": "Unnamed major global app",
      "app_disclosed": false,
      "developer": null,
      "stores": [
        "app-store",
        "google-play"
      ],
      "app_store_id": null,
      "play_package": null,
      "category": "other",
      "monetization": "unknown",
      "company_size": "unknown",
      "hq_country": null,
      "markets": [],
      "headline": {
        "en": "A week of offer-wall installs that rewarded users with in-app currency for searching specific keywords moved an unnamed app from 4th to 1st for one Google Play keyword and from 39th to 8th for another on iOS.",
        "tr": "Belirli anahtar kelimeleri arayan kullanıcıları uygulama içi para birimiyle ödüllendiren bir haftalık offerwall kurulumları, adı açıklanmayan bir uygulamayı Google Play'de bir anahtar kelimede 4. sıradan 1. sıraya, iOS'ta başka bir anahtar kelimede 39. sıradan 8. sıraya taşıdı."
      },
      "result": "positive",
      "metrics": [
        {
          "type": "keyword_rank",
          "label": "Search rank for one keyword",
          "before": 4,
          "after": 1,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": "1 week",
          "store": "google-play"
        },
        {
          "type": "keyword_rank",
          "label": "Search rank for a highly competitive keyword",
          "before": 39,
          "after": 8,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": "1 week",
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Category rank",
          "before": 2,
          "after": 1,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "app-store"
        },
        {
          "type": "category_rank",
          "label": "Category rank",
          "before": 3,
          "after": 1,
          "value": null,
          "unit": "rank",
          "change_pct": null,
          "period": null,
          "store": "google-play"
        }
      ],
      "tactics": [
        "manipulation"
      ],
      "timeframe": {
        "start": null,
        "end": null,
        "duration_months": 0.25
      },
      "executed_by": {
        "type": "vendor",
        "name": "FeedMob"
      },
      "tools": [],
      "sources": [
        {
          "url": "https://feedmob.com/how-a-keyword-incent-campaign-drove-installs-boosted-aso-for-a-major-global-app/",
          "title": "How a keyword incent campaign drove installs + boosted ASO for a major global app",
          "publisher": "FeedMob",
          "type": "vendor",
          "published": "2022-12-19"
        }
      ],
      "evidence": "C",
      "conflict_of_interest": true,
      "notes": {
        "en": "Rewarded keyword installs are a ranking-manipulation tactic, sold here by the publisher; the app is not named and the ranks were measured during the client's peak campaign season.",
        "tr": "Ödüllü anahtar kelime kurulumları bir sıralama manipülasyonu taktiği; burada bu hizmeti kaynağı yayımlayan şirket satıyor. Uygulamanın adı verilmiyor ve sıralamalar müşterinin yoğun kampanya döneminde ölçüldü."
      },
      "added": "2026-10-31",
      "verified": "2026-10-31"
    }
  ]
}