# How to get more app ratings and reviews

> How to get more ratings on the App Store and Google Play: when to ask, the system prompts both stores require, how often you may ask, and why replying to reviews matters more now that AI summarizes them.

Source: https://aso.fastemy.com/guides/get-more-ratings/ · Updated: 2026-10-31 · Fastemy ASO Agent

## The short answer

1. Ratings and reviews feed ranking on both stores, and your rating sits next to your name in search.
2. Use the system prompt: on iOS it can appear up to three times in 365 days; on Google Play a quota limits it and you must not put it behind a button.
3. Ask right after a success moment, never on launch, mid-task or after an error, and never ask a question first.
4. Reply to reviews: both stores now show AI-written review summaries, so what people say shapes how you're described.

Ratings do two jobs. Apple says ratings and reviews can influence search ranking,[^apple-search] and Google counts ratings, reviews and downloads among its ranking factors.[^play-discovered] They also sit next to your name in search, which decides the tap.

![When to ask: install, first use, success moment, ask, reply](https://aso.fastemy.com/img/en/rating-moments.svg)

## 1. Use each store's own prompt

**App Store.** The system prompt (SKStoreReviewController) can be shown up to **three times in a 365-day period**.[^apple-ratings] Apple's guideline 5.6.1 asks you to use its API; custom review prompts aren't allowed.[^apple-guidelines]

**Google Play.** The In-App Review API is limited by a time-bound quota Google doesn't publish, so a call may show nothing. Google asks you not to trigger it from a button, not to ask a question before it, and not to alter the card.[^play-in-app-review]

## 2. Ask at the high point

Apple's advice is to ask when people are most likely to be satisfied, such as after they complete an action, a level or a task, and not to interrupt them.[^apple-ratings] Google's is to ask after people have used the app enough to have an opinion.[^play-in-app-review] Pick one moment where your app has just delivered: a scan that worked, a goal reached.

## 3. Reply to reviews

On the App Store you can reply to any review; the reviewer is notified and can update it.[^apple-ratings] On Google Play you can post one public reply per review and edit it any time.[^play-ratings] Answer the fixable complaints first, then ship the fix.

## 4. Reviews are now read by AI too

Apple shows review summaries written by large language models,[^apple-ratings] and Google Play may show review summaries on your listing.[^play-ratings] Ask Play compares apps by summarizing listings and user reviews.[^play-oct-2026] What people repeat in reviews becomes how your app is described.

## 5. Reset only with a real fix

Apple lets you reset your summary rating when you release a new version, and recommends using it sparingly; written reviews stay.[^apple-ratings] Google Play calculates your rating from recent ratings,[^play-ratings] so a better app shows up in your stars over time.

[^apple-search]: Apple Developer, “App Store search”, https://developer.apple.com/app-store/search/ (undated · read 2026-10-31)
[^play-discovered]: Play Console Help, “Get discovered on Google Play search”, https://support.google.com/googleplay/android-developer/answer/4448378 (undated · read 2026-10-31)
[^apple-ratings]: Apple Developer, “Ratings, reviews, and responses”, https://developer.apple.com/app-store/ratings-and-reviews/ (undated · read 2026-10-31)
[^apple-guidelines]: Apple Developer, “App Review Guidelines (2.3 Accurate Metadata)”, https://developer.apple.com/app-store/review/guidelines/ (last updated 2026-10-16)
[^play-in-app-review]: Android Developers, “Google Play In-App Reviews API”, https://developer.android.com/guide/playcore/in-app-review (last updated 2026-01-30)
[^play-ratings]: Play Console Help, “View and analyze your app’s ratings and reviews”, https://support.google.com/googleplay/android-developer/answer/138230 (undated · read 2026-10-31)
[^play-oct-2026]: Android Developers Blog, “New ways to drive smarter discovery, deeper engagement, and business growth on Google Play”, https://android-developers.googleblog.com/2026/10/new-tools-for-discovery-and-engagement.html (2026-10-13)

## FAQ

### Can I build my own rating pop-up?

No. Apple's guideline 5.6.1 asks you to use its API and disallows custom review prompts; Google's In-App Review API defines how its card is shown.

### How often can I show the rating prompt on iOS?

Up to three times in a 365-day period. Spend those three on your best moments.

### Should I reset my App Store rating?

Only after a release that fixes what people complained about. Apple lets you reset the summary rating with a new version but recommends doing it sparingly; written reviews stay.
