# How to get your app featured on the App Store and Google Play

> How App Store featuring works: what Apple's editors look for, how to send a featuring nomination in App Store Connect and how early, how In-App Events get you into search and editorial picks, and what Google Play publishes about recommendations.

Source: https://aso.fastemy.com/guides/get-featured/ · Updated: 2026-10-31 · Fastemy ASO Agent

## The short answer

1. Apple has no featuring checklist: editors weigh experience, design, innovation, uniqueness, accessibility, localization and your product page.
2. Send a Featuring Nomination in App Store Connect at least two to three weeks before launch, and up to three months ahead for the widest consideration.
3. In-App Events show on your page, in search results and in editorial picks; you can have up to 10 published at a time.
4. On Google Play, the published levers are quality ones: stability, ratings, fresh listings, and four or more 1080 px screenshots for recommendation formats.

Getting featured isn't a lottery you enter once. Apple says there is no checklist; its editors look at the user experience, UI design, innovation, uniqueness, accessibility, localization, and your product page, including screenshots, previews, descriptions and ratings.[^apple-featuring]

![Featuring timeline: three months, three weeks, two weeks, launch](https://aso.fastemy.com/img/en/featuring-timeline.svg)

## 1. Have something worth a story

Editors feature moments: a launch, a meaningful update, new content, a season. Plan one and build the product page for it first: it's part of what they review.[^apple-featuring]

## 2. Nominate in App Store Connect, early

Go to **Apps → your app → Featuring → Nominations → “+”** and pick a type: New Content, App Enhancements or App Launch. Describe the plan, set the date, attach related apps (up to 10), supporting links (up to five) or an approved In-App Event.[^apple-nominate]

Lead time: Apple's featuring page asks for at least **two weeks**' notice and suggests up to **three months** ahead for wider consideration; its help page recommends at least **three weeks**.[^apple-featuring] [^apple-nominate] Aim for three weeks or more.

## 3. Use In-App Events

In-App Events appear on your product page, in search results, and in editorial and personalized picks on the Today, Games and Apps tabs; people can search for events directly. You can have up to 10 published at a time; each runs up to 31 days and can be promoted 14 days before it starts.[^apple-iae]

## 4. On Google Play, meet the published bar

We found no public nomination form for Google Play in Google's help pages. What Google does publish is the bar for its recommendation surfaces: at least four screenshots at 1080 px or more for screenshot-based formats,[^play-preview-assets] stability under the Android vitals thresholds,[^play-vitals] and fresh listings with high-resolution media.[^play-oct-2026]

## What we don't promise

No one can promise a feature: Apple says it will consider plans, not that it will feature them.[^apple-nominate] What you control is the story, the page and the timing.

[^apple-featuring]: Apple Developer, “Getting featured on the App Store”, https://developer.apple.com/app-store/getting-featured/ (undated · read 2026-10-31)
[^apple-nominate]: Apple Developer, “Nominate your app for featuring”, https://developer.apple.com/help/app-store-connect/manage-featuring-nominations/nominate-your-app-for-featuring/ (undated · read 2026-10-31)
[^apple-iae]: Apple Developer, “In-App Events”, https://developer.apple.com/app-store/in-app-events/ (undated · read 2026-10-31)
[^play-preview-assets]: Play Console Help, “Add preview assets to showcase your app”, https://support.google.com/googleplay/android-developer/answer/9866151 (undated · read 2026-10-31)
[^play-vitals]: Android Developers, “Android vitals”, https://developer.android.com/topic/performance/vitals (last updated 2026-10-19)
[^play-oct-2026]: Android Developers Blog, “New ways to drive smarter discovery, deeper engagement, and business growth on Google Play”, https://android-developers.googleblog.com/2026/10/new-tools-for-discovery-and-engagement.html (2026-10-13)

## FAQ

### Does a featuring nomination guarantee a feature?

No. Apple says its team will consider your plans; it promises no outcome and gives no timeline.

### What can I nominate?

Three types: New Content, App Enhancements and App Launch. You can attach an approved In-App Event, up to 10 related apps and up to five supporting links.

### Who can send a nomination?

Someone with the Account Holder, Admin, App Manager or Marketing role in App Store Connect.